Dear creators, we are very happy to share with you the winners of the Becel contest! Your challenge was to create an original video or animation that convinces the over fifties, without clichés, to use Becel pro. activ so that they can get back to enjoying life. Please find in italics the jury's comments.

1st prize of 5,000 EUR goes to Flashgordon (from France)
"Humourous, fun way of  looking at cholesterol. Strong messaging of enjoying life which is at the heart of the brand."

2nd prize of 3,000 EUR
goes to ASMO (from France)
"Impactful, fun, standout, with healthy message at the heart of the story."

3rd prize of 1,000 EUR
goes to Falfy (from France)
"Fun and engaging, against cliché with strong message at the heart of the story and end frame."  

Congratulations to all the winners and thanks a lot again for your massive participation! ;)

We’d like to apologize as we are unable to publish the winning entries due to confidentiality reason.