Milk tea is a popular tea drink. It is loved by people for its indulging taste and varied flavors. It is now available in a convenient 3-in-1 instant milk tea format (milk+tea+sugar). Lipton wants to bring this experience to life and make the joy of instant milk tea more exciting and appealing. This exciting mix needs a refreshing presence on the store shelves and a catchy and engaging name. Above all, it needs a new design that embodies the “brightness” and “excitement” of the brand. Give a refreshingly new presence to Lipton milk tea by creating a bright and exciting packaging and a relevant and engaging name for it. Format: pictures, illustrations, sketches with explanation.

Click here to view the brief and participate!

We have EUR 5,000 for 3 best ideas: 1st Prize: EUR 1,500 up to EUR 3,000 2nd Prize: EUR 750 up to EUR 1,500 3rd Prize: EUR 250 up to EUR 500!
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until 2 January 2013. :)