We have all been there. At a bar, a liquor shop or party with friends, looking at each other, not sure what to order, trying to break a boring routine finally to settle for the same safe choice that we order over and over again every time: beer. How could we change that sheepish predictable behavior? Canadian Club is a new, tasty and refreshing mix of whisky and ginger ale ready to drink premix. With 5% alcohol, it is a great alternative to drinking beer. We need your help to let young people know about it so that they can finally get over beer! Create an original, fun and engaging video that breaks the boredom of beer and shows young people why Canadian Club is the best drink to order first if you want to refresh your drinking time. FORMAT: 30 to 45 seconds videos only.
We have 15,000€ for 3 best ideas: 1st Prize: 8,000€ 2nd Prize: 5,000€ 3rd Prize: 2,000€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. Contest will be running until 12 December 2012.