Ice cream is a fun food for kids. Kids love ice cream not only because of its great taste but also because it can be engaging and interactive.It brings fun and lets kids play!

Unilever, one of the world’s biggest ice cream manufactures, under its Paddle Pop brand, provides great tasting products for kids to fulfill their happy and active childhood. The character, “Max the lion” is a companion to kids when they are exploring fun or having an adventure. It has been featured in movies, TV cartoons, website and online games, and also printed on the packaging. Now it is looking for a truly groundbreaking packaging concept to bring more fun to the kids and let them play while enjoying their ice cream! Create an original and engaging ice cream packaging that let kids play and explore the fun with cartoon character “Max the lion”!

Click here to view the brief and participate!

We have EUR 5,000 for 3 best designs: 1st Prize: EUR 1,500 up to EUR 3,000 2nd Prize: EUR 750 up to 1,500 3rd Prize: EUR 250 up to 500
This Ice Cream Packaging contest will end on 18th November 2012. Don't miss it out! :D