Young women love sweet treats. They offer a pleasurable and self-indulgent moment after a busy day. The only thing holding them back is a little “guilt”.

Danissimo is that kind of sweet treat which offers a “guiltless” pleasure. It is a delicious sweet cheese dessert. It is very light as it is made of non-fat cheese. It is tender and melts in the mouth thanks to the cream inside. And it also contains pieces of fruits or chocolate chunks that taste really great. Engage young women with a poster or a storyboard that shows how the Me-Moment in the evening becomes light-hearted thanks to Danissimo’s guiltless pleasure. Format: Photo, illustration, print and storyboard.

Click here to view the brief and participate!

  We have 5,000 € for 3 best ideas:
1st Prize:1,500€ up to 3,000€ 2nd Prize: 750€ up to 1,500€ 3rd Prize: 250€ up to 500€
Don't forget to use the contest discussion tab if you have any comment or suggestion. Contest will be running until 4 November 2012.