We've been there before: staying up late trying to get those pages and pages of text books into our brain, walked into the examination room the next day with panda eyes, and forgetting what we have learned the night before! Arrghhh the nightmare! 8O Yes, exams preparation is just as important as the examination itself. In order to succeed and to be in tip-top condition during this exam “marathon”, students need to keep their mental and physical ability at their peak. One company has discovered a unique and innovative ingredient, extracted from natural food, that is scientifically proven to deliver mental and physical performance benefits in the area of learning (attention, managing stress, cognition) and memory when taken over the long-term. Your challenge today is to... Create a winning and original concept for a ready-to-drink or ready-to-eat food product or supplement that is convenient to be taken by students over the long term to help them win in exams through improving learning and memory, having clear thinking and quick reactions. FORMAT: Pictures, illustrations, sketches with explanations.

Click here to view the complete brief and participate!

We have EUR 5,000 for 3 best concept: 1st Prize: EUR 1,500 up to EUR 3,000 2nd Prize: EUR 750 up to EUR 1,500 3rd Prize: EUR 250 up to EUR 500!
This contest will be running until 1 November 2012. Let's gear up and get ready! :D