There are things in life that seem to be perfectly made for a certain moment. Like sharing a pizza with your friends while watching a football game on TV or enjoying a warm cup of tea by the fireplace, with your loved one after a walk in the forest... We all have our personal moments for which one specific treat is needed. Mikado (also known as Pocky outside Europe) is a brand of thin and delicious chocolate sticks. We want you to show us the ideal situation where Mikado will be the perfect treat!

Click here to see the brief!

There are 5 000€ to win! - 1st prize: 2 500 € - 2nd prize: 1 500 € - 3rd prize: 1 000 €
You can send us photos, illustration, PowerPoint presentations or video/animation, tell us what is the perfect situation to eat Mikado! You have until 7th February 2012, 23:59 (UTC) to send your media. We can't wait to see your creations!