Just because someone gets older and their physical needs change, doesn’t mean that they don’t want to feel and look attractive and healthy. Yet, product benefits, product packaging, services often seem to be designed for someone younger with different needs. And even access to products and services can become more difficult.

Take a stand and join up with a woman 60+ (your mother, grandmother, neighbor or friend?) and co-create the ideal beauty care experience for women 60+!

Read the brief here :)

To win use short videos/animations, pictures, designs, collages, PowerPoint presentations, text, sketches...imagine and illustrate the most complete solutions to launch a new kind of beauty care line for women age 60+

  • 1st Prize: $4,000 USD

  • 2nd Prize: $2,500 USD

  • 3rd Prize: $1,500 USD

  • 5 Prizes of $1,000 USD each

  • 14 Prizes of $500 USD each

Good luck to all of you and do not miss this unique opportunity to win a great prize!
eYeka is looking forward to your amazing entries; deadline is September 1st, do not miss it :)