Jay is 28 years old, lives in a big city, and spends time with his friends. When they go out they may start with a beer or cider, then they will look for a more special, experience-based drink like a cocktail, spirit, mixed drink, or Prosecco...
Through text, photos, powerpoint presentations, collages, or videos, invent a new beer or a new cider drink that Jay would want to recommend to his friends at that special moment.
Consider the drink itself, what's inside, its packaging and/or serving system, its name, and if it works with your idea, some clever ways to make the experience more social or more unique.
There's a total of 10 000 € to win!
• 1st Prize: 3 000 €
• 2nd Prize: 1 500 €
• 3rd Prize: 1 000 €
• 2 Prizes of 750 €
• 10 Prizes 300 €
The most innovative, creative and relevant
ideas will be awarded.
Click here to check out the full brief.
You have until August 16th, so hurry up and good luck!