banner01v5 Fact: Do you know that most people do not wash their hands often enough and long enough to kill germs and to keep their hands clean? If your answer is ‘No’, don’t worry! Cos it’s unknown to most of us. And not to worry, because Lifebuoy has created a Superfast Handwash that kills 99.9% of the germs in just 10 seconds! Aha! Impressive enough? :D Today we would like to invite you to check out a new call for entries on eYeka! Your challenge is to convince our target audience of the need and relevance to use Lifebuoy Handwash by bringing to life our proposition: “Lifebuoy Handwash kills 99.9% germs in 10 seconds” hence keeping your hands clean and safe. The format is 30-60 seconds video/animation. Don’t make a boring scientific video or yet another typical TV commercial we have seen before. Be creative, convincing and innovative! :D And now for the prizes! We have a total of USD 10,000 to be given out: 1st Prize: USD 5,000 2nd Prize: USD 3,000 3rd Prize: USD 2,000 “Kill Germs with Lifebuoy in 10 seconds” is open until 24th July 2011. So let’s fight the germs for a healthier life! :D

Click here to check out the full brief!