We believe most of you are familiar with Hyundai, an automobile brand from South Korea, aren’t you?

As part of its commitment to creating new thinking, new possibilities for people and the planet, Hyundai is unveiling Veloster, a groundbreaking coupe that challenges all preconceived notions of what a coupe should be. With Veloster, you can expect the unexpected.

Now eYeka and Hyundai have a new challenge for all of you: to show us how new thinking can challenge conventions for the better and how new possibilities can be created in life (Convention here means the normal daily life) through 30-60 seconds video/animation or illustration.

For example, they said man would never fly and now you can even enjoy bars and private cabins on board aircrafts… So you get the idea? ;)

For a more detailed brief, hit your cursor here!

And…ahem…the prizes will surely get your attention:

Video/Animation Category:
1st Prize: 1 New 2011 Veloster* (Yes, the car!)

* A cash prize of USD 20,000 will be given in lieu of a Veloster if the First Prize winner is not a resident of a country where Veloster is available.

Illustration Category:
- 1st Prize : USD 2,000
- 2nd Prize : USD 1,000
- 3rd – 5th Prize: USD 500 each

So what are you waiting for? Unleash your creativity and show us how new thinking can challenge conventions for the better!

Click here to join in the fun!

We believe you have a lot of creative ideas, so come and amuse us! :D

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