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Last year, Paddy Power was the first bookmaker to launch an iPhone and iPad application – being at the forefront of innovation in mobile betting is a new brand message they seek to communicate.
The latest Paddy Power TV campaign has just launched. In each of these ads a really pretentious scene of models pawing a smartphone is interrupted by “the Paddy Power guy” who grabs the phone and points out that it’s a mobile phone, for betting on with Paddy Power...
Now we want you to create a 30-60 second video or animation based on the existing campaign ! Have a look at the ads displayed on the call for entry summary page for inspiration.
Click here to participate!
Hurry Up! This call for entry last for 27 days only!
Total prize fund £10,000 + Sky Sports Broadcast
- 1st prize: £3,000 + video aired on Sky Sports (No.1 Sports Channel in the UK)
- 2nd prize: £1,000
- Runners-up: £500 x 2
- Early bird prizes: £500 x 2
Good luck !
Last year, Paddy Power was the first bookmaker to launch an iPhone and iPad application – being at the forefront of innovation in mobile betting is a new brand message they seek to communicate. The latest Paddy Power TV campaign has just launched. In each of these ads a really pretentious scene of models pawing a smartphone is interrupted by “the Paddy Power guy” who grabs the phone and points out that it’s a mobile phone, for betting on with Paddy Power... Now we want you to create a 30-60 second video or animation based on the existing campaign ! Have a look at the ads displayed on the call for entry summary page for inspiration. Click here to participate! Hurry Up! This call for entry last for 27 days only! Total prize fund £10,000 + Sky Sports Broadcast
  • 1st prize: £3,000 + video aired on Sky Sports (No.1 Sports Channel in the UK)
  • 2nd prize: £1,000
  • Runners-up: £500 x 2
  • Early bird prizes: £500 x 2
Good luck !