Do you know that people can learn a lot about your personality by just watching your daily moves? Even the way you have a drink or eat something can reveal a lot about what kind of person you are. Danone spoonable yogurt is probably one of those kinds of food that can tell a lot about you. It has a very creamy and smooth texture with big appetizing chunks of fruits. What’s more, the round pot is specially designed to ergonomically fit your hand and let you scoop right to the last drop of yogurt. Now the question is: Imagine you are having a pot of Danone spoonable yogurt in your hand. How will you enjoy it? What would it tell about you? Tell us the story of your indulgent moment eating Danone yogurt with a spoon so that people get to take a peep of your pleasurable personality. You can tell your story through a concept, storyboard, photograph, illustration, or video/animation that describes your moment of enjoyment. Your idea will inspire Danone on how to communicate spoonable yogurt to their consumers. And for your indulging stories, we have EUR 5,000 to be given out to 3 winners! 1st Prize: EUR 3,000 2nd Prize: EUR 1,000 3rd Prize: EUR 1,000 This contest runs until 19 December 2011. Click here to check out the brief and to participate! As usual, you can always drop us an email at firstname.lastname@example.org should you have any queries.