In life, there are those who are happy to settle for average fare and there are those who want to enjoy the best. How do you feel when you chose something that is of a higher quality than the one you used to take? For example: remember that feeling when you chose the quality of a French-made handbag? Or when you treated your loved one to a fine French restaurant instead of a common fast food joint? Everyone has the option to choose the best for everything in life. Now you can choose the best in yoghurt too! Presenting BIO yoghurt, a quality French yoghurt that has just been upgraded to a new recipe, which is not only tastier, but also filled with 4 times more B-beneficial bacteria than before. That way, you’ll get the best in terms of taste and health benefits, with the French touch. The task for you this time is to show us that you are a connoisseur by concocting an entertaining video or animation that shows that BIO yoghurt is the best of all so that people would like to upgrade to the French touch. Show it to us through a video or animation up to 60 seconds in duration. And here’s what’s in store for 3 best creations: 1st Prize: EUR 5,000 2nd Prize: EUR 2,000 3rd Prize: EUR 1,000 With EUR 8,000 of prizes in total, what are you waiting for? Submission deadline: 15 January 2012.