Hello fellow community members,
Earlier this year, some of you participated in a call-for-entries called “How Would You Shop in 2020
?”, which was displayed both on eYeka.com
and on eYeka.asia
First your creations were all hidden, but since some of you were curious to see other creatives’ entries and the client allowed it, they are now available for everyone to see. The content that you submitted was so interesting that a student from Serbia, Miona, wanted to find out more about the community and the creative ideas that you come up with
. As she says, “The reason why eYeka has been [approached] is the fact that eYeka regroups creative consumers from around the world
She just shared her work with us, and we wanted to share some excerpts with you.
This image above for exaple, is part of a creation from xgeroimo
a creator from Germany. It has triggered lots of discussion: will price tags be influenced by consumers’ likes on facebook? Will facebook credits allow us to buy soda in the future?
If you want to know more about the creations for this contest in click here for media on the European platform
and here for the media submitted on the Asian platform
Miona was interested in the fact that “Through participating in the eYeka contest, [creatives] express themselves on a retail subject
”. Her field of interest is retail indeed, and she found out that your creations were very forward-thinking and well-illustrated. She indeed found out that “The main difference between creative and ‘normal’ consumers […] is that creative ones have proposed solutions not only of better efficiency for retailers [but also] pointed at some elements that fulfill needs other than functionality, needs which are more social or curiosity-, sense- and experience-driven
”. What was interesting in the community’s contributions was that “Interactivity exists between touchscreens, shopping carts, mobile, TV and online. Many of eYeka’ creatives wanted to be liberated from wasting time on paying for the process
”, which leads her to say that “All of the tendencies in contemporary retailing have started to appear nowadays but not at the level of development and interconnectivity imagined by eYeka creatives
” = You rock guys
In order to find out more about the creators, she asked you to fill fout a quick survey on the web. She found out that “the majority of respondents are students (40%) between 25 and 34 years old. The age range of the participants is from less than 18 to 44 years old”. She also asked you why you participated in this contest on eYeka, here is what some of you said:
“Competition has turned out very interesting. It would be very desirable that my ideas are useful to the whole world and find a practical embodiment with your help!
“I would be very happy if the contest organizers gave special credit to participants who contributed to the development of the company, so that participants feel that they are involved in corporate decision-making process
“I would like to see the works of other participants to make up my idea of shopping in the future too. And, of course, to participate in an international competition for me is a very important
Miona said about the call-for-entries’ results that “eYeka’s creative consumers are seen as a sort of ‘aesthetics radars’ that capture every lack of harmony around them, perceiving the lack of interconnectivity in shopping
”. Regardless of where creators come from, she found out that the community had similar expectations towards shopping
: “It is interesting to see people coming from different parts of the world display the same level of expectations when retailing is concerned
”, she says.
What do you think? Do you like it?