Singapore Management University (SMU) is a catalyst for change in the tertiary education landscape of Singapore and a pioneer in interactive learning that has gained widespread acceptance by students, parents and employers.

This dynamic and vibrant environment for active learning has transformed the lives of many students, which leads us to our core philosophy – Discover a different U! The “U” refers to both the students, whose lives have changed through the education in SMU; and the university, which sets itself apart through its interactive pedagogy and innovative curriculum. SMU is all about “Vibrancy”, “Transformation”, and “Discovery”. Now, SMU empowers you to unleash your creativity by showing us how you can interpret the 3 characteristics of SMU (as written above) through a video, animation, design or illustration! Here’s what we have in store for you: Video/Animation Category: - First Prize: $5,000 - Second Prize: $3,000 - Third Prize: $2,000 Design/Illustration Category: - First Prize: $1,500 - Second Prize: $750 - Third Prize: $500 “Discover a Different U” will be running from 30 December 2010 to 9 February 2011. So as usual, do submit your entry early so eYeka moderators may advise you on any changes if needed. If you submit it at the last minute and we found that it does not meet the brief, it will simply not be accepted :) Last but not least, always remember to read the Rules and Brief thoroughly before you submit any entry. Click here to participate before 9 February 2011! Cheers, Xuan and Amelia