Tell us about your team. The 4Th Floor is a fresh and constantly growing creative bureau. Formed in late December 2008 by freelancers Bogdan Albulescu & Istvan Nonn, The 4Th Floor built its philosophy and approach on creative thinking, customer loyalty and transparency, reliable partners, quality coffee, great musical environment, love marks and memorable personal experiences. The bureau's story converged in what became our leading mantra : "Just Enjoy Thinking!"
Bogdan AlbulescuRecently, a new virtual member joined us. He's called Bulb-a-Zoid, a metaphoric spermatozoon tailed light bulb. It's our graphic way of supporting our mantra.
We offer Brand Strategy & Experience, Graphic & Web Design and Copywriting integrated services.Being part of the eYeka Community is just our way of showing our passion and interest for video production, filming, script writing and we would like to transform this hobby, one day, into a business service offered by The 4Th Floor. What we would like to mention is the full support and involvement in all the Eyeka projects we've attended, on behalf of our good, good, "weirdo-freak" friend, Cristian Peres.
Cristian PeresWhat made you want to participate in Sony’s My Dot Moment Contest? The main reason is related to love. Sony is a Love Mark for us among other brands. What's the inspiration behind your entry? After many brainstorming hours, we finally wrapped up a story about a painter, whom we named The Color Hunter, who seeks inspiration for a new "masterpiece". In our heads inspiration is strongly related to mental projections. Our Color Hunter is standing in front of a blank painting inside which she projects herself imaginary into a very realistic world in which she begins a journey seeking the perfect colors for her new painting. Having in mind Sony's "Color like no other" campaign we decided that the colors she's after would be the RGBs. Once returned from her mental quest, she begins her new visual chapter by painting the first color dot on the blank painting cloth. That is Sony's Make.Believe "play button" What things do you enjoy about eYeka and what are some things which you hope could be improved on/added in the future? Personally, I enjoy the fact that eYeka feeds itself on creativity and share's the need to fight reality with ideas. I would also like to see more Romanians, both brands and creatives, joining the community. Any advice to your fellow aspiring filmmakers/animators? Never sell your ideas for free, always keep walking no matter what, never kill your personal passions and always keep in mind that you are unique.