A new call for entries has arrived with up to 7 000 euros to grab! Lancaster, prestigious cosmetic brand that places science at the service of beauty for all women, wishes to ask you a simple question that depends on each of you, open to an infinite number of different answers: What is for you the DNA of beauty? Be sure to leave the beaten paths and deal with the issue in an original and sophisticated manner! Through a 45 second video maximum, share with us your conception, from a man’s or woman’s point of view, of this DNA of beauty. You can treat this subject anyways you might think relevant. A tale of numerous daily stories, a vision of friends and lovers throughout a life, confidences, a flashback or a flashforward... find the right way to express you answer. PRIZES • 1st Prize: 3 000 € for the video who will move the Jury the most by transmitting its own vision of beauty • 2nd Prize: 1 500 € • 4x500€ for the following 4 videos • 2x250€ for the following 2 videos CLICK HERE TO ACCESS THE BRIEF! Deadline: November 29th, 2010 Good luck!