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Hair Care made for colored hair

By Pauline Gaudillat on May 17, 2019 13:29 Call for entries 0

The perfect hair care products for people who color their hair.

A lot of people color their hair and this trend continues to rise. Whether it’s to change one’s hair color, to add highlights, to express one’s personality, or simply to cover up grey hair, hair coloring is something that unites all generations, all races & ethnicities, and increasingly, both women & men!

However, what also unites them, is one giant inconvenience! Stylists, the media, and bloggers believe that shampoo makes the color fade, so they recommend cutting down on washing hair to help make the color stay brighter & last longer. And who wouldn’t believe the “experts”? So, they suffer from this constant dilemma of clean vs color... Do they care more about having clean hair & scalp that gives them a great hair day, or about keeping their beautiful color as long as possible?

Our Sponsors have developed a new technology for hair color-care products. And, since this “don’t wash messaging” is so entrenched, they would like your help to craft their communication. Can you help?

Create an impactful & thought-provoking poster with a headline to bring to life new hair care products that respect color so much, they don’t get in color’s beautiful way!

Join now!

Jury's Prize

  1. 4,000€
  2. 1,400€
  3. 500€

Participate before MAY 30th, 23:59 UTC.

Good Luck!

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Help Natural Sleep Aid brand “Zzzs” create a new product name & design its new packaging.

By Mikhail Kachakhidze on May 17, 2019 12:30 Call for entries 0

Help Natural Sleep Aid brand “Zzzs” create a new product name & design its new packaging.

You know how awful it is to wake up in the wee hours of the night, tossing and turning, without being able to fall back asleep. And all the while knowing how awful you’ll feel the next morning! There are always things to blame for bad sleep – stress at work, deadlines, traveling, blue screen activity before bedtime, or even a night shift or unusual work schedule. All of these factors contribute to occasional sleeplessness, defined as having difficulty sleeping a few times a week.

In the US, there has been a significant trend towards natural, drug-free sleep aids, as more adults are looking for healthier, safer and natural options. However, natural sleep aids like melatonin or nutritional supplements don’t satisfy one big sleep issue.

Zzzs, a natural sleep aid brand in the US, has created a new product with the technology that addresses a sleep issue facing 74% of troubled sleepers, but doesn’t have many solutions in the market. And they need your creativity to communicate this unique benefit on pack. Can you help?

In a distinctive, striking and intuitive poster & pack design, communicate Zzzs’ new product benefit, as well as come up with an intuitive product name.

Participate now! 

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Participate before May 28, 2019 23:59 UTC! 

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Intimate Wash Pack Design

By Pauline Gaudillat on May 15, 2019 10:18 Call for entries 0

Design a Limited Edition for a daily Intimate Wash product for Latin American women!

The Intimate Wash category is small, somewhat unknown, yet growing across the globe. The core product looks like a shower gel, but it is specifically formulated to maintain the proper pH (power of hydrogen) for a woman’s intimate area ... sometimes called the “V-Zone”.

One of the reasons for growth in this category, is so-called innovation. In booming markets such as Mexico, many brands have launched Intimate Washes which provide new functional benefits like anti-bacterial cleaning, whitening or even firming. As a rinse-off product vs a ‘leave-on’ cream that is readily absorbed, these benefits are unlikely. So, to compete for attention on shelf, our Sponsor prefers to stick to benefits Intimate Wash can deliver: freshness & cleanliness, but to deliver them with some pizazz! Our Sponsor wants to create a pipeline of Limited Editions that stand-out on an ever-increasingly cluttered shelf. Can you help?

Wow us with an arresting name & sleeve design that stand-out on shelf, for an Intimate Wash Limited Edition that appeals to young, confident women.

Join now!

Jury's Prize

  1. 4,000€
  2. 1,500€
  3. 500€

Participate before May, 28th 23:59 UTC.

Good Luck!

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Help us communicate on a new, premium sweat protection product.

By Mikhail Kachakhidze on May 13, 2019 14:35 Call for entries 0

Help us communicate on a new, premium sweat protection product.

In the US market, almost every single adult uses either an antiperspirant (AP), which controls sweat, or a deodorant (DO), which controls body odor. Antiperspirant and deodorant sticks, which might feel heavy or leave residue on clothing, typically claim to eliminate sweat and / or odors for 24 hours or 2 days regardless of one’s activity levels & the weather conditions. 

Our Sponsor has a disruptive and natural new product technology, and they need your help to communicate its benefits. Can you help?

Create an aesthetic and arresting poster to communicate a new anti-perspirant product.

Join the contest now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Participate before May 28, 2019 23:59 UTC

 

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Help kids with mobility disabilities to independently navigate the world and engage with peers.

By Ekaterina Pashina on May 10, 2019 14:52 Call for entries 0

Help kids with mobility disabilities to independently navigate the world and engage with peers.

The pre-school age between 2 and 5 is a critical time for children’s early learning and development. They are becoming more and more independent from their parents, they can already do a lot of things on their own, and so they start discovering the world around them, engaging with other kids of their age, gaining self-confidence by playing and participating in active pursuits.

Unfortunately, many of these crucial activities that ensure physical and cognitive development are challenging and often not accessible for kids with physical disabilities. They are challenged to get the same life experiences as their able-bodied peers; and even though they have no cognitive disability, their learning and development can be still negatively impacted.  Additionally, kids with disabilities are often treated as ‘special’ and receive special services in special settings with special caregivers who protect them, often separating them from other kids.

Our sponsor, a research and innovation company, invites you to think of new mobility solutions that will enable kids with mobility disabilities to enjoy the physical interactions with their peers and help navigate the world around them. Can you help?

Create a new mobility service that enhances the independent mobility of mobility-disabled preschool children to take on challenging experiences that help them to develop a sense of self-reward in peer-to-peer interactions.   

Format: Presentations with text and solution illustrations. 4 pages in PDF max.

Join the contest now!

Jury's Prize

  1. 4,000€
  2. 1,500€
  3. 500€

Participate before June 02, 2019 23:59 UTC! 

Good luck!

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