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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Olay Whips Moisturizer

By Pauline Gaudillat on May 18, 2018 15:36 Call for entries 0

Create the communications idea for new Olay Whips moisturizer designed for young women’s skin.

If you ask women what the holy grail of facial moisturizers is, they will say many things, but mostly, they want a moisturizer to give them healthy hydration without leaving their skin sticky or greasy.

After years of research, Olay, one of the biggest ‘masstige’ (prestige brand designed for mass market distribution) skin care brands in the US, has developed the ultimate moisturizer. It is called Olay Whips. It is light as air and dries in seconds, so there is no stickiness or greasiness!  

Olay Whips was launched in January, and has been doing well in the US market. The communication focuses on the new “light as air” texture that is unique to Olay Whips. For Year 2 communications, Olay would like to share more information about what it does for young women’s skin. So, Olay wants your help to creatively explore how a breakthrough ‘whipped’ skin moisturizing cream can communicate its skin care benefits in a way that strikes a chord with Millennials who prioritize the now, versus any long term skin benefits. Can you help?

Format: 2 pages max – 1 poster with a headline + answers

Join now!Jury's Prize

  1. 2,500€
  2. 1,250€
  3. 750€

Participate before MAY 27, 23:59 UTC!

Good Luck!

 

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Completely reinvent dental floss!

By mirayafi on May 18, 2018 12:16 Call for entries 0

Do you use dental floss? If you do, how do you choose the right one? Is there something that you like about dental floss, or the act of flossing? If you could, what would you change in this product?

Our sponsor, an expert brand and innovation leader in dental care, would like to leap frog the whole floss category, by finding qualitative breakthrough ideas that completely rethink and stir up dental flossing. We need your help creating the next generation of floss!

Wow us with a totally new, disruptive ‘floss’ product, experience and packaging that reinvents the current floss category.

Format: Presentation with visuals of the product and pack design in PDF, 4 pages max.

Join Contest Now!

Jury's Prize

  1. 6,000€
  2. 3,000€
  3. 2,000€
  4. 1000€
  5. 500€

Participate before June 10, 2018 23:59 UTC

Good Luck!

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Illustrate WOW scent experiences!

By mirayafi on May 18, 2018 11:59 Call for entries 0

Many of us underestimate the role scent plays in our day-to-day life. Without scents, our life would be much less enthralling. Smells shape our mood, behavior, build experiences and our identity. And, of course, the more pleasant they are, the better!

Some of us are more driven by scents then others.

To delight these Scent Lovers, Downy/Lenor – the market leader in fabric conditioners - created its Premium Conditioner line with a sophisticated, delightfully fresh and rounded scent that lasts a surprisingly long time.

Can you help Downy/ Lenor show this to Scent Lovers that Downy/Lenor scent is the best scent ever?

With a unique and eye-catching poster visualize a Downy WOW scent experience that changes Scent Lovers’ life for the better. 

Format: Poster with text. 2 pages in PDF

Join Contest Now!

Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

Participate before June 03, 2018 23:59 UTC. 

Good Luck!

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Create a perfect bank branch experience that is 100% human and 100% digital!

By mirayafi on May 18, 2018 09:32 Call for entries 0

Founded in 1929, Crédit du Maroc is one of the leading banks in Morocco today. It is famous for addressing the needs of working people and entrepreneurs, notable families of the country and businesses with international operational activities.

In 2016 Crédit du Maroc began a profound transformation through a reshape of the physical distribution network and the launch of several digital transformation projects such as the remote banking platform in order to become the bank that accompanies its customers in every aspect of their lives by 2020, as Crédit du Maroc is the "100% human, 100% digital” bank.

Crédit du Maroc needs your help to rethink its branches to offer its customers a simple, transparent and fluid experience combining the best of both worlds: Human and Digital.

Can you help?

Create a place with a warm welcome and value-added services, combining the best of human relationships and digital tools, to better satisfy the customers of Crédit du Maroc bank.

Join Contest Now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before June 10, 2018 23:59 UTC. 

Good Luck!

 

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Pantene Revitalize Collection for veiled hair

By Pauline Gaudillat on May 17, 2018 06:11 Call for entries 0

Show Saudi women that the new Pantene Revitalize Collection is the perfect solution to keep veiled hair beautiful during Eid celebrations!

Show Saudi women that the new Pantene Revitalize Collection is the perfect solution to keep veiled hair beautiful during Eid celebrations!

We don’t know how you feel about hair, but hair plays a central role in a woman’s beauty. Therefore, most women make an effort to achieve healthy, beautiful hair. Most women use a shampoo and a conditioner, but many also use masks, sprays, serums that help thicken, repair, add shine, shape, and more. Having beautiful hair is an integral part of overall beauty & fashion.


Saudi women are reputed to have beautiful, thick hair, but 99% of Saudi women wear the veil, so their hair is covered most of the day. Their hair is one of their most important beauty assets, but they all face the same dilemma: they wear the veil with pride and actively take care of their hair, but the veil puts a constant strain on their hair! The friction of the fabric on their hair strands damages the hair, and when they wear the veil, they feel their hair is suffocating leaving it lifeless with no chance to breathe. 


Pantene, a global brand of hair care products, is the first to launch a dedicated line to help Saudi women (and all women who wear the veil) protect & revitalize covered hair so they can proudly follow their traditions and show-off their beautiful hair when they unveil. As Eid Celebrations are fast approaching, Pantene would like to share this new product with young Saudi women. Can you help?

Format: Poster with a headline & pack + text

يمكنك المشاركة باللغة العربية ! إقرأ الملخص هنا

Join now!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Participate before MAY 27, 23:59 UTC!

Good Luck!

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