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7-Eleven: a unique shopping experience!

By Thomas Langella on July 28, 2017 11:42 Call for entries 0

Create the best shopping experience to make 7-Eleven the favorite convenience store of young people!

Have you been to a 7- Eleven? It’s a convenience store that’s open 24 hours a day, 7 days a week, and present almost everywhere: in office, residential or traffic areas. It provides fast and convenient solutions to satisfy customers’ ever-changing needs.

Most people, especially young people from 18 to 21 years old, consider 7-Eleven a quick stop, where they go straight to what they need, grab it, pay the cashier, then get out, in 1 minute or even less. While it’s super-convenient, 7-Eleven is just one of the convenience store chains with nothing particularly special for them. Can you help change this?

Can you create the best shopping experience so that young people don’t just make an extra effort to go to a 7-Eleven, but consider 7-Eleven to be their preferred convenience store?

Create the most exciting shopping experience at a convenience store to make young people fall in love with 7-Eleven.

Format: Presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck ! 

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Sensodyne, the Future of Dental Care

By Thomas Langella on July 27, 2017 14:09 Call for entries 0

Invent the future of dental care for sensitive teeth and help people be the best version of themselves through their smile!

Who does not want the best version of themselves? We are constantly looking for ways to improve ourselves, physically and mentally, to achieve a healthier body and a sharper mind. As part of a healthy, better version of themselves, people increasingly want a brighter smile and healthier teeth.

Sensodyne is the global market leader in the dental sensitivity category, and they provide a range of premium toothpastes around the world. Looking into the future, they would like to come up with a new solution, more innovative, more convenient, and more effective for sensitive teeth, and ideally different to anything that has been done before.

As good ideas can come from anywhere, they would like to ask you: can you help improve the daily lives of people suffering with dental sensitivity, whilst giving them a smile they desire?

Project yourself into 2025 and create a breakthrough new solution to help adults take care of their dental sensitivity to be the best version of themselves.

FORMAT: Presentation with text and visuals, 3-4 pages maximum (see template).

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Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Good luck ! 

Thomas

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Help Gerber Life tell the story of how child life insurance protects a child’s future

By Natasha Miller on July 19, 2017 11:13 Call for entries 0

Help Gerber Life tell the story of how child life insurance protects a child’s future.

Gerber Life Insurance, an affiliate of Gerber Products, the baby food company, provides whole life insurance for children – The Gerber Life Grow-Up ® Plan. It provides financial protection, builds cash value, and guarantees life insurance coverage for a lifetime. Most American parents know Gerber Baby Food helps children build a nutritional foundation for the future, but few realize that Gerber Life helps children build a sound financial future as well.

Gerber Life Grow-Up Plan® Plan guarantees that every policy holder will be insured for his whole life, regardless of any health or medical conditions, or a hazardous occupation. It’s easy to sign up for: it takes 3 minutes to fill in the form to get a quote.

Unlike older generations who learned about insurance products from traditional media channels like TV or direct mail, Millennial moms tend to zap those channels in favor of digital, including mobile.

Gerber Life wants to communicate how Gerber Life Grow-Up® Plan helps parents protect their child’s future in an authentic, simple and emotional way. Can you help?

Format: Poster with headline and body copy + answers to the questions (3 pages max)

Check this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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Make everyone entering a 7- Eleven buy a cold drink!

By Ekaterina Pashina on July 13, 2017 11:03 Call for entries 0

Make everyone entering a 7- Eleven buy a cold drink!

Have you been to a 7- Eleven? It’s a convenient store that’s open 24 hours, 7 days a week, present almost everywhere, in office, residential, urban and traffic areas such as high ways, gas stations. It provides fast and convenient solutions to satisfy every changing needs of customers. 

Most of the visitors who are not buying a cold non-alcoholic-drink mostly buy services, food (a quick meal, a snack…), an alcohol drink or a pack of cigarettes…. 

We want to influence all these visitors who go in a 7-Eleven and go out without a drink, whether they came only for food, cigarettes or for a bar of soap! 

Can you help 7-Eleven to make every shopper buy a cold drink every time they visit? 

Make shoppers at 7- Eleven grab a cold drink, even when they are not there for one! 

Format: Visuals and texts with answers to questions (4 pages max)

 Join the contets now! 

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till July 30, 2017 23:59 UTC! 

Good luck! 

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Help BIC Shave Club communicate the revolution it brings to men’s shaving

By Thomas Langella on July 12, 2017 15:13 Call for entries 0

Help BIC Shave Club communicate the revolution it brings to men’s shaving

BIC is an iconic brand that offers a large range of products for everyone, everywhere. BIC exists to make people’s lives easier and allow them to get more out of them through simple and high quality products at a fair price. BIC is bringing a new revolution to simplify men’s shaving in Europe: the BIC Shave Club.

BIC Shave Club is a direct to consumer, online-only, shaving subscription service. This new offer will shake up men’s shaving habits and change the experience they have when shopping for razor and razor blades.

BIC Shave Club’s challenge is to create a campaign that is as revolutionary as its product. Can you help?

The challenge is to create an original poster to promote the BIC Shave Club to 35 year old men. We want to dramatize the benefits the solution brings to their lives.

Format: Poster

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck !

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