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Our team of dedicated community managers share the big news of the community and eYeka. Learn more and comment about the best creators, the new contests on eYeka and what happens with your ideas after the end of the contests.

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Reinvent home cleaning!

By Ekaterina Pashina on August 26, 2016 10:59 Call for entries 0

Reinvent home cleaning!

Over the last decades, our home has changed a lot and so has our way of living. We care about our living space more than before, especially when we realize that our home is a reflection of our personality and taste. We like to keep it tidy and clean… However, the products and tools for cleaning have not been changed radically enough to give us a premium cleaning experience.

Unilever would like to explore premium innovations that enhance our cleaning experience and meet today’s needs. Can you help us to design a premium cleaning product or tool that totally reinvents home cleaning?

Design a premium cleaning product or tool that makes cleaning chores a breeze, or even an indulging experience.

FORMAT: A presentation with visuals and texts (maximum 4 pages)

Join now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till september 11th!

Good luck!

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Bring to life a revolutionary & premium powdered tea technology!

By Ekaterina Pashina on August 25, 2016 15:07 Call for entries 0

Invent the next big hit: bring to life a revolutionary & premium powdered tea technology

A tea company has invented a true revolution in the tea world: a method of grinding any type of tea, into a ground up, fine ‘Matcha style’ powder. The powder is mixed into water and consumed. This breakthrough innovation allows the consumer to drink the whole leaf, not just an infusion like you get with tea bags.

Based on the new technology of grinding tea into powder, create a unique product that will attract people and delight tea lovers. 

 Format: Presentation made of visuals and text. 4 pages max (PDF)

Join the contest now! Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 2,000€
  4. 1,500€
  5. 500€

Send us your entries till September 11, 2016 23:59 UTC !

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Invent a better way to fold the pads!

By Ekaterina Pashina on August 22, 2016 12:03 Call for entries 0

Invent a better way to fold the pads!

Women love sanitary pads because pads come through for them in their time of need. The only thing is that some women find sanitary pads too big to fit into their purse or pouch and not discreet enough to take them to the bathroom at work, or in a public place.

Always, one of the leading brands for menstruation pads, has listened to women, and wants to find an innovative new way to fold the pad, so it is more compact, but without changing the pad itself.

Can you help Always improve the fold design of the pad so it is more compact, discreet and appealing to women?

Invent a new & appealing fold design for Always sanitary pads without changing the pad itself.

FORMAT: Presentation with visuals and descriptions (maximum 4 pages PDF)

Join the contest now! Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

Entries will be accepted till September 05, 2016 23:59 UTC !

Good luck!

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Create a unique and reassuring diaper brand for Chinese mums!

By Natasha Coussot on August 19, 2016 10:44 Call for entries 0

Create a unique and reassuring diaper brand for Chinese mums!

Let’s meet Meng Zhang, a 28 year-old Chinese woman who just gave birth to her baby girl. From the moment she was pregnant, the baby got her full attention. When it comes to choosing a diaper brand, she is very cautious. She looks for a brand she can trust, and for her, it means products manufactured abroad. In fact, many Chinese mums feel that products “Made in Europe” are more reassuring than products made in Korea, Japan or the US.   

A leading European company of baby products wants to launch a unique high-quality diaper brand for Chinese mums like Meng, who are concerned about the greatest possible safety and comfort for their babies. This new diaper brand will be available for purchase directly online through trusted cross-border e-commerce platforms that import foreign brands from overseas.

Can you help create a high-quality, reassuring and distinctive European diaper brand that is “all about the baby” for Chinese mums like Meng?

Create a high-quality, trustworthy ‘Made in Europe’ diaper brand that gives Chinese babies exactly what they want.

Format: A presentation with visuals and texts (maximum 3 pages)

Check out this brief!

Jury's Prize

  1. 5,000€
  2. 2,500€
  3. 1,000€
  4. 1,000€
  5. 500€

Good luck! 

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Extreme makeover of fruit & vegetable snacks!

By Ekaterina Pashina on August 12, 2016 12:15 Call for entries 0

Extreme makeover of fruit & vegetable snacks in Mexico: help us trigger a craving for healthier snacking

The target for this challenge is to help Mexican consumers aged between 20 and 45 years old consume a healthier diet whilst they are at work or travelling to / from work.

On the way to work, most consumers leave home without consuming breakfast and often get something to eat on the go – such as local street food (e.g. tortas, tacos, quesadillas) or packaged food (e.g. sandwich, burritos, cookies), all of which typically have high fat and/or salt and/or sugar content.

In addition, attacks of hunger during mid-morning and/or mid-afternoon often result in a visit to a convenience store to stock up on sweet or salty snacks (e.g. chocolate, biscuits, potato chips).

The ultimate goal is to get people to crave the healthy snacks you develop in the same way as they are currently drawn to the taste-focused snacks in the market today.

Develop a healthy, delicious and convenient breakfast replacement/snack – that contains fruit and/or vegetables - for Mexican working people.

Format: 1 page including your visual and text explanations based on the provided template (landscape format).

Join now! Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Entries will be accepted till August 14, 2016 23:59 UTC !

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