eYeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eYeka. Learn more and comment about the best creators, the new contests on eYeka and what happens with your ideas after the end of the contests.

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Break the rules by re-inventing an innovative, delicious frozen fruit product based on real fruit that will appeal to millennials!

By paulinegaudillat on February 20, 2018 15:31 Announcements 0

Consumers are increasingly looking for more ‘natural’ products with concerns about quality, origin and product benefits. They are looking for natural and pure ingredients, and are trying to avoid products with food additives. Increasingly they are looking for locally and sustainably sourced products, respecting the seasons and fair trade farming.

They want to be healthy and happy, no matter who they are, while their attitude towards the planet and their personal footprint have changed too.

Fruit is gaining importance in different categories, being able to deliver different benefits such as ‘good-for-you’ pleasure, wholesomeness, wellness enhancement, and authenticity.

Various products, like yoghurt, beverages, energy bars and other snacks, are now offering  products high in fruit. Fruit does not just reinforce naturalness, it can also stimulate different senses, provide a mental boost and has a strong appetite-appeal.

What about ice cream with real fruits? It sounds like a perfect way to offer exciting fruit experiences. Especially for millennials, who love exploring the world and absorbing parts of other cultures, who do not just take things as they are offered – they fuse and adapt everything they are exposed to. They are challenging the expectation to be perfect, and enjoy being authentic, open and raw. 

So, the challenge is in your hands: Invent a new, wholesome and indulging frozen fruit product based on real fruit that is different than any existing frozen fruit product or ice cream and millennials will not be able to resist it.  

Format: Presentation with text and visuals – 2 pages max.

Join the contest now!

Jury's Prizes:
1. €3.000
2. €1.500
3. €500

Entries will be accepted till March 6th, 2018 23:59 UTC

Good Luck!

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Invent a revolutionary haircare product that will be loved by women in 2018!

By mirayafi on February 16, 2018 16:52 Call for entries 0

Hair – it is every woman's best accessory. It shows her beauty, health and style. Did you know that an average woman spends around 10 days a year on doing her hair? That is the time for washing, conditioning and styling to keep her hair healthy and looking good!

With busy lifestyles and changing trends for longer hair styles, women around the world wash their hair less often to save time and embrace new routines and innovative products such as dry shampoo and ‘cowashing’ (conditioner wash only). 

At the same time, more and more women like to spend effort and money on alternative beauty rituals and experiences, often adopted from other cultures.

We would like you to think about how these two trends (washing less and beauty rituals) impact haircare, and we would like you to help design new revolutionary haircare products.

Are you up for the challenge?

Create a truly unique haircare product that will be loved by women, tapping into the latest beauty trends.

Format: Product visual and text. See Easy Submission Form.

Join contest now!

Jury's Prize

  1. 2,000€
  2. 1000€
  3. 500€

Entries will be accepted till February 25, 2018 23:59 UTC

Good Luck!

 

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Help us save the planet, reducing toothpaste packaging all over the world!

By mirayafi on February 09, 2018 15:14 Call for entries 0

Toothpastes are an overpackaged product, usually sold in a tube plus an outer carton. The outer carton helps to protect the toothpaste and makes it stand out on shelf, but most people throw it away as soon as they start using the toothpaste.

Nowadays, consumers are more and more conscious about brands and their impact to the society and the planet. And they actually read labels to find out  which products are kinder to the body and the environment. They are also more likely to read articles about brands with a conscience and talk about them on social media. They are fully aware and follow the recent debate around plastics, and they love brands who are making bold steps towards reducing or recycling plastic packaging. However, they will not sacrifice quality or convenience for the promise of a lower environmental footprint.

Currently, consumers are looking for toothpaste with less packaging, but there aren’t many on the market. Design a sustainable packaging solution for toothpaste to help save the planet!

Join Contest Now!

Jury's Prize

  1. 2,000€
  2. 1000€
  3. 500€

Entries will be accepted till February 18, 2018 23:59 UTC

Good Luck!

 

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Invent a new Kiri product for Middle East Moms who want to offer the best to their family

By mirayafi on February 07, 2018 10:56 Call for entries 0

Kiri is a cheese brand, sold and consumed all over the world, especially in Europe, North Africa, Asia and the Middle East... In the Middle East, Kiri is considered as a premium product that offers the best from nature in a creamy and indulgent recipe.

The product has evolved to fit the consumers’ habits in the region, where people spread Kiri on bread at breakfast or lunch and often cook with it. Kiri is a much-loved brand consumed by the whole family, adults and kids, and a product that most people know for its superiority.

We know that Middle Eastern moms want to offer the best to their family through high quality standards. Kiri is their top choice as a natural product that delivers on taste, while fitting with their modern lifestyle.

Today, Kiri needs your creativity to invent a new Kiri individual cheese product for Middle Eastern moms who want to provide their family with the best.

Format: presentation

Join Contest Now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till February 25, 2018 23:59 UTC

Good Luck!

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Meet Bogdan! Our creator of the month of February!

By mirayafi on February 06, 2018 07:01 Featured Authors 0

Hello everyone!

Anne Bradstreet once said "If we had no winter, the spring would not be so pleasant."

February is here so let’s make the best out of it! Grab some hot chocolate and read this article about our talented creator of the month Bogdan!

Can you tell us a bit more about yourself?

Hello everybody. My name is Bogdan Novakovic I live and work in my home town Belgrade where I studied graphic design and illustration at Faculty of Applied Arts. After my graduation I worked in a number of design studios and advertising agencies like McCann Erickson Belgrade where I worked as a designer on many rebrands and advertising campaigns for big brands such as Coca-Cola, Carlsberg, Tuborg, Schweppes, Delhaize, Raiffeisen bank, Halk bank, MTS Telecom, Zepter International, etc.
These experiences gave me the courage to start my design agency and get some free time to go back
to University of Art where I’m currently doing my PhD in Digital Arts. My research is about Virtual and Augmented reality which totally thrills me how it will impact creative industry. I also work with my longtime friend and colleague designer Damjan Jovancic who studied product design in Politecnico di Milano because I see team work as a great way to expand concepts and ideas. I'm also often traveling to Milan, Italy because some of our clients and friends are living there.

 

How did you find out about eYeka?


We found out about eYeka trough the site Contest Watchers.
We joined and created a profile with my name to see how it looks and decided to participate in a Unilever Nexxus Packaging Redesign contest which looked very interesting because it is a mix of graphic and industrial design fields where we have a lot of experience. A month later we received an email from eYeka congratulating us that we won the first place! We were thrilled! Our first contest on this new website that we discovered recently and we won the first prize!! And now we are doing an interview for the designer of the month! Really incredible experience!

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

When we select a contest that interest us we first do a little research about the brand or product that need to be designed. We find inspiration in many different things, by following other artists in various creative fields such as cinema, modern art culture, music, architecture, technology etc. In our creative process we find it very helpful to use apps such as Pinterest for creating mood boards for the project. As we are on a relation Belgrade-Milan and we are often in different cities we use these modern tools to keep track of each other’s ideation process. We especially like using RealtimeBoard app because we can simultaneously draw and share ideas in real time on a virtual board. We try not to take ourselves very seriously and often find inspiration while joking and drinking a LOT of coffee!

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

It still hasn’t happened on eYeka but we know that eventually it will because we worked on many projects especially when you work for many different brands and each one has a style and design language of its own. We know that in creative field of work rejection happens a lot and it can be a positive thing because it is also a learning process.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Hmm.. We have not yet figured out what exactly we will do with the prize money we won.
We'll probably buy some equipment for the studio. New Virtual reality gear or 3d printer but we are surely determined to participate this year in as many excellent competitions as possible on eYeka.
So ask us again at the end of the year when we won more contests!

How would you describe eYeka?

Very diverse! Every month there are so many different contests for big brands and every contest is like a real pitch in an advertising agency! Very professional and clear briefs! Endless possibilities! Great community to meet and see work of other creators from around the world.

Finally, is there anything you would like to share with our creators (secret, tip…)?

Our secret is work hard but always have fun! We are working in creative industries so ideas come best when you are relaxed and having fun! Read, watch and listen everything can be an inspiration. We are living in a very interesting and dynamic era for creatives where technology is also of great importance!

 

Thank you very much Bogdan! We're very excited to see what you’re going to come up with next!

 

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