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Get naked fruit convenience with Dole fruit cups

By vanessateo on April 28, 2017 11:00 Call for entries 0

Get naked fruit convenience with Dole fruit cups

Fruit is such a great way to have something delicious and nutritious at the same time. But the process of getting to the eating part is tedious, isn’t it? First you wash the fruit, then you peel it, then you slice it and then finally you eat it. This becomes a hassle when you think about eating fruit. What if you could have the convenience of naked fruits, ready to be eaten? Dole is an all-natural brand of fruits. Unlike other ready to eat fruit brands which contain syrup and added preservatives, Dole fruit cups have real, peeled fruits, in 100% real fruit juice. It is a single serve, ready-to-eat, convenient cup of fruit that provides a healthy snack option for busy 20-40-year-old office going women, who are conscious about their health and wellbeing. In this age of instant gratification, where convenience is of utmost importance, Dole fruit cups offer the convenience of naked fruits in an easy to eat format. Can you help us tell a story based on this idea?

Tell us how Dole fruit cups are a convenient way of eating naked fruits through tongue-in-cheek and creative stories!

Participate now!

Jury's Prize

  1. 1,200€
  2. 500€

All the best!

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How will we interact with food in 2050?

By Ekaterina Pashina on April 26, 2017 12:06 Call for entries 0

Imagine how we will interact with food in 2050.

Eating and mobility have always been very close to each other. For many of us, food is the number one reason to visit new destinations. And we schedule our daily routines and plan routes around eating. 

As technology evolves, the future of food and mobility will continue to change in exciting ways. In the future, autonomous vehicles will be ubiquitous, and self-driving cars, trucks, drones, buses, and boats will keep regions running 24/7.  

How will trends in autonomous vehicles and dining converge?

Our sponsor, a research and innovation company, invites you to imagine how future mobility solutions will elevate the whole dining experience to make it more social, engaging and meaningful. Can you help?

Imagine a novel, engaging and social eating experience enabled by autonomous vehicles in 2050.

Format: Presentation with illustrations and answers to the mandatory questions. 

Join the contest now! 

Jury's Prize

  1. 3,500€
  2. 1,500€
  3. 1,000€

Entries will be accepted till May 21, 2017 23:59 UTC! Good luck! 

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Inspire bonding moments over sweet snacks!

By Ekaterina Pashina on April 21, 2017 12:44 Call for entries 0

Inspire bonding moments over sweet snacks

As people’s lives become ever busier, and commuting time gets longer, the moments we get to spend with our friends or our partners becomes rarer and therefore more precious. And, have you noticed that during these rare moments of downtime ‘together’, people are often in their own world? They may be sitting together at home watching 1 or multiple screens: watching TV whilst browsing on their phone or iPad, and engrossed in their own screens, or music, not really talking to each other.

Nestlé in the UK and Ireland wants to encourage people to take advantage of their precious moments together, and is looking for ideas that can help facilitate sharing occasions and enhance the time people spend together, and confectionery & sweets are a key part of existing sharing occasions.

Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners.

Format: A presentation with a catchy name / headline, text and visuals (sketches, illustrations, pictures). You can feature one brand, or all of them. The point is that the idea can eventually be done for the 5 brands.

Join the contest now! 

Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Entries will be accepted till May 14, 2017 23:59 UTC! Good luck!  

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Invent a quirky food complement for preteens at school!

By Natasha Coussot on April 21, 2017 11:14 Call for entries 0

Invent a quirky food complement for preteens at school!

Meet Diego, a 12-year-old boy living in Mexico. He is not a kid anymore and naturally he wants to make his own choice, what friends he makes, what games he plays, and what he eats. In the morning, between breakfast and lunch, he usually takes a mid-morning break at school, when he eats something he brought including a sandwich with a beverage and a food complementary, such as a fruit, cookie, pastry, or snack, so he can have more energy until lunch time.

Although his parents still decide what Diego brings to school, Diego starts to have a say and he wants some food complementary that’s more fun, quirkier, and says something about him & his personality.

Can you help to invent the perfect food complementary for Diego’s mid-morning break at school?

Format: presentation 1 page PDF - use the template

Check this brief!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Good luck!

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Invent a cool food complement that contains fruit for preteens at school!

By Natasha Coussot on April 14, 2017 14:30 Call for entries 0

Invent a cool food complement that contains fruit for preteens at school!

Meet Juan, a 10-year-old boy living in Mexico. He is not a kid anymore and naturally he wants to make his own choice, what friends he makes, what games he plays, and what he eats. In the morning, between breakfast and lunch, he usually takes a mid-morning break at school, when he eats something he brought or was prepared by his mom including a sandwich with a beverage and a food complementary, such as a fruit, cookie, pastry, or snack, so he can have more energy until lunch time.

Juan’s parents like to put a fruit in his bag so he could have a healthy, balanced meal. However, Juan doesn’t like it and always leaves it uneaten because he thinks it’s boring and not cool enough for him. Juan wants to choose a product that’s exciting for him, a healthy product with fruit that his parents will like too.

Can you help to invent the perfect food complementary with fruit for Juan’s mid-morning break at school?

Format: presentation 1 page PDF - use the template

Check this brief!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Good luck!

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