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Visually bring to life the Kotex sanitary pad’s unique benefit of being a ‘wearless’ pad

By kajeeporntechataveekijkul on October 13, 2017 23:00 Call for entries 0

Visually bring to life the Kotex sanitary pad’s unique benefit of being a ‘wearless’ pad

Kotex is a brand which believes in championing women’s progress. Through their sanitary pads, they want to make sure that periods or the negative perception of periods never get in the way of women’s progress. To combat uneasiness during periods, Kotex has created a new breakthrough product – a wearless pad. It offers the best ‘unnoticeable’ experience. What we mean by unnoticeable is that the pad fits and takes the shape of the body so well, women feel as though they are not wearing a pad at all. It is as good as a thin layer over the body, or even like having a second skin. Think about a ballerina’s shoes and how they form a second skin which moulds to her feet. It is barely noticeable and without intrusiveness or discomfort. We want to tap into your creativity to bring to life this revolutionary new pad’s benefit of being the best fit for a ‘wearless’ experience.

Format: Poster with product name – Maximum 1 page per entry.

Check out this brief!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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Create a new Knorr product for Millennial foodies!

By Thomas Langella on October 13, 2017 15:58 Call for entries 0

Create a new Knorr product for Millennial foodies!

Have you noticed how much our cooking and eating habits have changed?

With Millennials leaving home earlier and waiting longer to have children, daily family dinners are becoming rarer. More and more, people cook simple meals for themselves, or something a little more special if they are also cooking for their partner during the week. At the weekend, when there is more time, cooking is an important part of social entertaining.

Now, Knorr is looking for new products that Millennials will love. Can you help by designing a cooking ingredient (bouillon or seasoning) product that complements modern foodies’ evolving lives? And if it is that tasty, their parents will love it too!

Create a Knorr product for foodies to bring out more flavors in their dishes so they can enjoy cooking from scratch even more.

FORMAT: PDF (3 pages max.)

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

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Tell us your pain points as kitchen enthusiasts for storing or prepping food and what exciting products will help overcome them!

By joeylau on October 13, 2017 11:00 Call for entries 0

Tell us your pain points as kitchen enthusiasts for storing or prepping food and what exciting products will help overcome them!

Food is such a near and dear part of our lives and storing it carefully is equally important. Food protection and storage products are especially important after a trip to the grocery store, before preparing meals and with leftovers for later consumption after a meal. Our sponsor is the maker of food protection and storage products like plastic wrap, plastic food storage bags and plastic containers. They want to provide effortless solutions to help keep your food fresh. This leading brand wants to understand the current pain points you have as kitchen enthusiasts with food protection and storage and what original product ideas can help overcome those frustrations. 

Tell us your pain points, as kitchen enthusiasts, with food storage products and what original product ideas can help you overcome these frustrations by keeping your food fresh, effortlessly.

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Inspire us with your breakthrough design/idea for a low-cost toothbrush which is more environmentally-friendly

By joeylau on October 13, 2017 04:31 Call for entries 0

 Design a low-cost toothbrush which is more environmentally-friendly

Most of us don’t really pay attention to what toothbrush we use everyday. It’s such an important part of our oral hygiene but we usually tend to make a decision instore based on a fancy design.

More so for developing countries (like Indonesia and India), where toothbrushes are mostly sold in cramped traditional stores and people buy something which is from a reputable brand, ‘advanced-looking’ with soft bristles, but doesn’t burn a hole in their pockets. Every year, billions of plastic toothbrushes are dumped and end up in landfills since they are not recyclable or biodegradable. They release toxic gases when burned and damage the environment. Can you help us change this? Inspire us by designing a low-cost toothbrush which is environmentally friendly and encourages people to do their part for the environment.

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The next Dove conditioner product demo is in your hands!

By Ekaterina Pashina on October 10, 2017 11:32 Call for entries 0

The next Dove conditioner product demo is in your hands!

Beautiful hair comes from healthy hair and healthy hair requires proper care. 

Dove conditioner cares for beautiful hair, that feels good as it looks and soft and smooth to the touch. Can you create an illustrated script for a demonstration video (demo for short), so women watching it immediately understand the superior performance of Dove conditioner to care for beautiful looking, damage free hair? 

Create an illustrated script for a demo video to show the superior performance of Dove conditioner and make it the wonderful savior of damaged hair.

FORMAT: PDF (4 pages max)

Join contest now! 

Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 1,000€

Participate till October 22, 2017 23:59 UTC

Good lcuk! 

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