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The magic of first times, every time, with IDEAL

By Natasha Coussot on March 28, 2017 11:57 Call for entries 0

The magic of first times, every time, with IDEAL

IDEAL evaporated milk from NESTLÉ (also called “CARNATION” in some countries) is a dairy cooking milk made from high quality local fresh milk which gives a remarkable, smooth and creamy taste to both savory and sweet dishes.  

It is often perceived by the younger moms as the “traditional” product of their mothers or their grandmothers. That’s what the brand is willing to change: resolutely modernize the brand and make moms use IDEAL evaporated milk as a modern cooking aid giving each time an unparalleled velvety sensation. IDEAL wants to encourage young moms to use it in many dishes: spaghetti carbonara, creamy mushroom chicken, puree, apple flan...imagination is the limit!  

Through a story board or an illustrated script for a 60-seconds TV commercial, show moms that IDEAL’s evaporated milk brings the magic of first times to their busy lives!

Format: illustrated script (4 pages max.)

Check this brief!

Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Good luck!

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Amaze us with a new approach to showcase O&G cereals providing a happy start to the day!

By vanessateo on March 28, 2017 11:00 Call for entries 0

Amaze us with a new approach to showcase O&G cereals providing a happy start to the day!

Breakfast has become a chore rather than an exciting start to the day. This is mostly because of the same old bland breakfast everyday which does not add any excitement. O&G is a new breakfast cereal brand which is here to reinvigorate breakfast for all the food loving urbanites out there! O&G believes that the more positive you feel, the more you get out of life; that how you start the day sets you up for the rest of it, so you should start in a positive, happy way! That means waking up to a more exciting breakfast through their two new delicious and wholesome products – Warm and Crunchy Granola and Spiced Oatmeal - which want to give you very best of everything for a warming and positive start to the day. It is not your typical bland porridge or muesli, instead it has been taken a notch higher and reinvented through delicious ingredients which give a punch of flavor and a mouthful of texture to warm you from the inside out. Just like how O&G reinvents breakfast, we want you to re-invent the way breakfast cereals are shown in advertising. We want your help in creating a story which highlights the two new products and showcases the ingredients in a never before seen way.

Share fresh stories for O&G Warm and Crunchy Granola and Spiced Oatmeal which break cereal advertising clichés and tell us how, with their vibrant ingredients, they are a whole new way to enjoy breakfast to give a happy start to the day.

Read the brief now!

Jury's Prize

  1. 1,000€
  2. 500€

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Reinvent the perfume gifting experience so it’s exciting & surprising for both the gifter and the receiver.

By pernianfarahani on March 27, 2017 13:23 Call for entries 0

Reinvent the fragrance gifting experience

Our sponsor, an international group of fine fragrance brands, wants to reinvent fragrance gifts set offer from the uninspired routine gift choice it is today, to an exciting, innovative, perhaps interactive gifting experience for the gifter, and for the receiver.  

Can you help recreate the spark and make people love fragrance gifts again ? We are ambitious because gifting is a wonderful tradition that deserves more emotion, surprise, and thrill … Help us think of fragrance gifting experiences that would be so desirable, people would even queue up for it?

Reinvent the perfume gifting experience so it’s exciting & surprising for both the gifter and the receiver.

Format: A presentation of a fragrance gifting experience, with texts and visuals (sketches, illustrations, pictures).

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Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 1,000€
  4. 500€

Good luck!

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Create the most exciting experience for teenagers this summer with Coca-Cola!

By Natasha Coussot on March 17, 2017 17:00 Call for entries 0

Create the most exciting experience for teenagers this summer with Coca-Cola!

Have you noticed this strange reaction we all have when we have a strong emotion, or sensation? We close our eyes, to savor the moment till its last drop. There are many moments that make the life special: the first kiss, scoring a goal, riding a rollercoaster, dancing at the concert of favorite singer, or simply enjoying an iced Coca-Cola… No one wants to miss such moments because life would be a lot less exciting without them. In fact, when special moments come, we want to savor it 100% and this intense feeling makes us close our eyes.

The very iconic brand Coca-Cola is looking for new ways to connect with teenagers from 14 to 18-year-old on a personal level. They want to be the companion for special moments and they launched a campaign “Eyes Closed”.

Now, Coca-Cola is looking for ideas to bring the campaign to life, online and offline. Can you help?

Format: presentation with visuals and text (maximum 3 pages PDF)

Check this brief!

Jury's Prize

  1. 1,600€
  2. 700€
  3. 400€

Good luck!

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Premium Chocolate Brand Packaging & Mascot for Kids

By pernianfarahani on March 17, 2017 15:39 Call for entries 0

Create the iconic mascots tandem and the packaging design for a new kids’ product of a premium chocolate brand

Being a parent, means having one main concern: give your children the best, and especially in terms of food. However, you probably notice that what kids like is not always what parents would like them to like. Parents are always looking for the perfect afternoon snack that will not only delight their kids but also reassure them.

Our client, the leader of premium quality chocolate, distributed in over 100 countries, wants to do its part to help mothers give their children high quality chocolate over other sugary snacks. To make fine chocolate more attractive for kids aged from 8 to 11 years old, our client is about to launch a playful product with high quality ingredients, the ultimate chocolate delight. A delight that will satisfy everybody: first, the children with the pleasure of taking a break on a delicious afternoon snack, but also the adults with the reassurance of giving their children a high-quality chocolate.

Can you help making this new premium chocolate product a must-have for kids and reassuring product for parents?

Format: presentation - use the template for your entry

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 Jury's Prize

  1. 5,000€
  2. 1,500€
  3. 1,000€

Good luck!

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