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FEVE - A new hallmark for glass packaging

By Pauline Gaudillat on December 11, 2019 10:28 Call for entries 0

Develop a new hallmark that would help FEVE and the glass industry to promote glass as a safe & 100% recyclable packaging and its endless life.

In a world where the environment is under high pressure because of our lifestyles, people are constantly searching for new ways and small changes to lower their impact on the environment. This also means buying your favorite products in the most sustainable packaging possible. However, in times where there is an overload of choices, choosing what’s best for the environment is definitely not easy and we might sometimes get lost along the way. This is why FEVE would like to help consumers making the right and most environmentally-friendly packaging choice, namely glass!

FEVE is the European Federation of glass packaging and glass tableware makers, which is an international not-for-profit association promoting glass packaging as a more sustainable solution. As packaging, glass containers assure the preservation, safe delivery and attractive presentation of a vast array of consumer products. Furthermore, glass is 100% recyclable, virtually inert and preserves the original taste of the products it contains.

Therefore, FEVE, the European manufacturer of glass containers, wants to re-establish their role of reference as packaging material for the EU Circular Economy, as a response to the Plastics strategy and all the dynamics that this strategy has sparked to solve the major issues of plastics. To do so, FEVE wants to develop a new glass hallmark to improve the perception of glass material and packaging solution.

Help FEVE by creating a new hallmark that will be catchy and intuitive to promote glass as a safe packaging, with endless life and that is 100% recyclable!

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before DEC 23rd, 23:59 UTC.

Good Luck!

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Beechams Goes Natural!

By Pauline Gaudillat on December 06, 2019 14:27 Call for entries 0

Create a storyboard idea that cuts through the clutter in mobile for a new disruptive cough relief syrup!

In the past, to treat a cough, most of us were either firmly in the “medicated” camp, or in the “naturals” / home remedy camp. Today, not only are there more people who aspire to treat a cough with natural solutions, but there are more people who actively use both natural & medicated solutions.

Even if more people want to work in harmony with their body vs against it, they still want something that works. Unfortunately, many “naturals” brands don’t quite meet people’s expectations, and there is good reason. The “naturals” cough relief category isn’t subject to the same regulations, or burden of proof, as true medicated solutions, so it’s hard to know what to believe and what to buy. It’s a bit of a “shoppers beware” market with lots of trial, error, and patience required!

GSK’s Beechams Cold & Flu is launching a new natural Cough Syrup that really works! Can you help create a disruptive mobile first launch campaign that is as disruptive as the new syrup being launched?  

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Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 500€

Share your idea before January 5th, 23:59 UTC.

Good Luck!

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Premium Natural Skin Care For Precious Babies

By Pauline Gaudillat on December 06, 2019 11:02 Call for entries 0

Redesign premium natural baby skin care range packaging structure and graphics to convince mums they are giving their precious babies the very best care!

When it comes to babies, parents are looking for the best products and they are willing to buy premium ones across breastfeeding, teething, drinking and eating to hygienic skin cleaning and protection, to make sure their babies have the best possible cares.

Our sponsor, a world class manufacturer and marketer of baby care products for several decades, is all about love, care, and nurturing: the emotional engagement is paramount! The brand aims to help parents in creating strong & healthy bonds between baby and parents and/or caregivers, but mostly moms.

However, the challenge is how to get the attention of mums: to demonstrate that the premium price point, premium quality of natural ingredients and product performance in activating baby’s own natural skin moisture protection, is matched with the presentation of packaging and claims at shelf. And this is where you step in! The brand needs you to create new premium packaging structure and graphic design that will convince mums of this new premium range is best for their precious babies. Are you in?

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Jury's Prize

  1. 1,250€
  2. 750€
  3. 500€

Share your idea before DEC 22nd, 23:59 UTC.

Good Luck!

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Meet our Creator of the Month - anaisbenchetrit!

By Pauline Gaudillat on December 03, 2019 00:00 Featured Authors 0

To close the year 2019 in the best possible way, we are pleased to introduce Anais Benchetrit as our Creator of the Month of December. This French creative soul joined eyeka in March this year and she already showed us how talented she is. It looks like she is a very positive person: "In every life we have some trouble, but when you worry you make it double" is her mantra... So let's know more about her!

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …
I’m from Paris, left when I was 17 to study in London for 4 years and now, I’m back! I studied Materials Sciences and Design at university and I’m still studying but I kind of switch from a physical to a digital world. I’m currently studying Digital Innovation and its whole ecosystem to try to find my way in it. Despite the diversity of the projects I take part in, I’m always trying to implement a strong environmental and social impact.

How did you find out about eyeka?
Online surfing around design contest platforms. 

You joined eyeka earlier this year, and you’ve already won 2 prizes and 1 reward, awesome! How does it feel?
Actually, I was really surprised the first time and I still am each time. I’m not teaching you anything by saying that when you have an idea, thousands of people in the world probably think about the same thing at the same time. Winning those prices made me feel that my ideas stood out and it feels nice!

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
First of all, I don’t participate to all contests, I try to focus on the one that inspire me. I start with a long ideation process where I just sit with a paper and pen and I sketch things, ideas, concepts, sometimes completely nonsense. Then I ask people around me what would they do if they had to make something for the brief and I make sure I don’t do them haha. It’s not that I think their ideas are bad ideas, it’s just that usually those spontaneous ideas are similar to a lot of people. Actually, a lot of those ideas are the ones I thought about in the first place, they belong to a common social imaginary. Then I choose 2 or 3 concepts, think about how to implement them and what value they promote to finally choose one and develop it fully. 

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
Of course, I don’t feel like it’s problematic at all even though I’m really curious to know about the concept that won. That’s what I like about the contributors' club, sometimes I browse concepts and say to myself “That is genius”.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
I’m not too sure yet. Probably save a part of it for the project I’m currently working on! It’s a secret..

If you had to describe eyeka in 3 words, what would they be?
Fun, Inventive, Stimulating

Finally, is there anything you would like to share with our creators (secret, tip…)?
I don't think I'm legitimate to give any advice yet but keep enjoying making :)

Thank you Anais! It's a pleasure to know more about you. Wish you all the best in your eyeka journey! :)

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MiraLAX Healthy2Go Campaign

By Pauline Gaudillat on November 28, 2019 11:15 Call for entries 0

Help Millennials conquer constipation before it hijacks their body & mind and holds them back.

We all know that getting adequate sleep, eating a balanced diet, and exercising are quintessential elements to living a healthy lifestyle. But did you know that pooping is also critically important to our overall health & well-being?   

While constipation does become more prevalent with age, it affects all age groups. Most people realize that constipation is linked to a hectic, unbalanced lifestyle, so they start by trying to change their habits … either by changing their diet, exercising more or by adding fiber. But this is hard to do over time, and it’s not always effective at relieving constipation! When the problem lingers, many older consumers seek advice from their doctor. Since MiraLAX is the #1 Doctor recommended OTC (over-the-counter) laxative in the USA, many try MiraLAX, an effective solution that works naturally with the water in your body.  

Millennials, however, are less likely than older generations to talk to their Doctor about constipation, so they tend to suffer more from constipation. MiraLAX wants to spread the good news about its effectiveness in online & offline communication channels so Millennials don’t miss out. Can you help?

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your entry before DEC 10th, 23:59 UTC.

Good Luck!

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