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Reinvent tuna in a can to make it a must-have on every table!

By Thomas Langella on July 21, 2016 14:42 Call for entries 0

Reinvent tuna in a can to make it a must-have on every table!

Petit Navire (it means “Small Ship”) is the leader brand in the tuna segment.

They produce all sorts of tuna: natural tuna (plain), tuna in olive oil, tuna with condiments (tomato sauce or marinated in herbs, mustard etc.).

People use the metal cans of tuna as an ingredient to compose salads in the summer or tarts.

But people never think: “Let’s eat tuna today, what could we do with it?” Instead, they think: “Let’s make a salad. Oh, I have tuna, let’s use it.”

Do you think you could change this?

Imagine a new product idea – which is not just a packaging or recipe change – to rejuvenate natural tuna.

Format: Design and text (4 pages max.)

Read the brief

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good Luck !

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What can a TV do for you, beyond what it does today?

By Thomas Langella on July 20, 2016 12:37 Call for entries 0

What can a TV do for you, beyond what it does today?

Over the years, technology has changed people’s lives. We live in a world with many screens for different uses: laptops for working, tablets for reading and web browsing, smartphones for playing games and keeping in touch… In essence, TV has to contend with a lot of other devices for a share of consumers’ time and spending.

A leading global TV manufacturing brand is exploring what a future TV experience could and should be.

Make TVs indispensable and irresistible by creating a better TV experience.

FORMAT: Visual + texts and answers to the 4 questions (3-page PDF max)

Read the brief

Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 2,000€
  4. 1,000€
  5. 1,000€

Good luck !

Thomas

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Create a revolution in oral care inventing the toothpaste of the future

By Natasha Coussot on July 19, 2016 15:19 Call for entries 0

Create a revolution in oral care inventing the toothpaste of the future

When it’s time to buy a new toothpaste because we’ve run out, we don’t give that much thought and buy the same that we’ve always used, or choose between the few that we usually have used. One of the reasons for this is because most toothpastes look the same – a white or striped, paste or gel that is dispensed from a soft-squeeze plastic tube, that comes in standard box packaging – and simply clean our teeth. This is the current state of toothpaste but does it have to be in the future? 

Break the norms of oral care and amaze us with your toothpaste of the future that will bring the tooth brushing experience to a whole new level of wow.

Format: Presentation with visuals and text (maximum of 4 pages, PDF).

Check this brief!

Jury's Prize

  1. 6,000€
  2. 3,000€
  3. 2,000€
  4. 1,000€
  5. 500€

Good luck!

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Encourage Hijabi-wearing women to leave their hair issues behind and move towards an experience of beautiful, fresh and healthy hair.

By kajeeporntechataveekijkul on July 15, 2016 11:00 Call for entries 0

Show Hijabi women that they can have the beautiful, fresh and healthy hair they desire.

In many countries across the globe, women cover their hair with a hijab; modern Hijabi women are proud of it as a representation of their beliefs and sense of style. Even though their hair is covered under their hijab, they value and desire beautiful hair fall free and dandruff free hair that’s fresh and healthy – resilient and full of energy. However, wearing the hijab brings its share of hair needs and issues.

Without showing hair that’s uncovered, show the functional and emotional benefits experienced by Hijabi women as a result of achieving their desire for beautiful hair fall free and dandruff free hair that’s fresh and healthy – resilient and full of energy.

Format: A visualisation of your idea and answers to the two questions, using the template provided.

Check out the brief!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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Design the perfect packaging for a lemonade beverage!

By Natasha Coussot on July 12, 2016 12:36 Call for entries 0

Design the perfect packaging for a lemonade beverage!

Do you love lemonade? It is very refreshing, perfect for a sunny day out, making you feel hydrated and cooled down.

Our sponsor, a soft drink manufacturer, believes its product deserves a space in the supermarket, next to the other beverages, because it’s simple, natural and fresh.

What would be a great packaging approach for lemonade? What should it communicate and offer people to become their favorite drink?

Create attractive packaging and graphic design for a natural and refreshing bottled lemonade.

Format: 2 pages with designs and some explanations.

Check out this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck! 

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