eÿeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Design new tableware for toddlers that will enhance their appetite and encourage them to eat by themselves!

By Ekaterina Pashina on March 20, 2019 12:23 Call for entries 0

Design new tableware for toddlers that will enhance their appetite and encourage them to eat by themselves.

By the age of 1.5 years old babies already have good skills in chewing and swallowing food and continue to gradually develop the skills of eating by themselves with a spoon, a fork or chopsticks. At this time kids become active participants at mealtimes if given the chance to eat with everyone else.

Our sponsor, a leading brand of products for moms and babies, believes that special tableware for kids from 18 months can really help parents to keep their babies’ appetite strong, and make babies motivated to eat by themselves, by offering something more than just cute design. Can you help?

Design new creative and safe tableware for babies above 18 months old that will increase their appetite and motivate them to eat by themselves.

Format: Presentations with visuals, text and answers to the questions. Based on Easy Submission template. 

Join the contest! 

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Entries will be accepted till 01 April 23:59 UTC! 

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Bring to life the launch of a new cognitive/ brain performance product for Berocca!

By Mikhail Kachakhidze on March 19, 2019 14:50 Call for entries 0

Bring to life the launch of a new cognitive/ brain performance product for Berocca!

Berocca is a multivitamin brand, trusted around the world. Its products contain a blend of 12 essential vitamins and minerals for sustained mental and physical energy. It is free from sugar and artificial stimulants and, thanks to vitamin B1 and B2, Berocca helps people generate natural energy from their food. The iconic Berocca product is an effervescent tablet that dissolves in water for a refreshing and tasty drink. The portfolio also includes chewable tablets, powder sticks and fizzy melts which don’t require mixing with water.

Berocca is developing a new range of multivitamins to cater to younger people’s desire for cognitive/ brain nutritional supplements. Can you help them get the message across?

Create a simple and eye-catching poster with a headline to communicate the launch of the new Berocca product, designed for cognitive/ brain performance, in a meaningful way for 18-35-year olds.

Format: Poster with the answer to questions

Join the contest now! 

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Participate before 02 April 23:59 UTC! 

Good luck! 

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Disruptive in-store displays

By Pauline Gaudillat on March 12, 2019 15:37 Call for entries 0

WOW men with your design for Gillette’s new generation of in-store displays!

As most of you know, Gillette is a global brand well known for making the world’s best blades & razors for men of all ages. Gillette promises a precision engineered grooming experience for the closest shave and unparalleled comfort to enhance men’s skin care routine.

While its products are clearly best-in-class, there is at least one area where Gillette falls short of the “best,” and that’s in-store. So, Gillette would like your help to up its game by designing bestin-class in-store displays.

Design a new generation of Gillette in-store displays that stops men in their tracks and makes it easier for them to buy the right blades & razors.

Join now!

Jury's Prize

  1. 1,000€
  2. 700€
  3. 550€

Participate before MARCH 24th, 23:59 UTC.

Good Luck!

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Pond's: a new range of sheet masks

By Mikhail Kachakhidze on March 11, 2019 10:53 Call for entries 0

Break the clutter on shelf with a distinctive sheet mask range for Pond’s that will delight younger Millennials!

Face masks have become a popular part of a woman’s skin care routine to hydrate and brighten your skin in a matter of minutes.

The most commonly used mask type is the “sheet mask” as part of the “me time”, a treat for your skin while relaxing and unwinding after a busy day/week or a night with friends.

The choice of sheet masks today is overwhelming, and they often look very similar. They tend to offer the same benefits and ingredients and with no distinctive design none of them really stand out on shelf.

Pond’s, the world-famous skincare brand, is creating a brand-new range of innovative sheet masks and needs your creative help to come up with THE mask that everyone will notice instantly and wants to buy. Can you help?

Design the most unique and ‘clutter-breaking’ sheet mask range for Pond’s that will stand out on shelf and be loved by younger millennials! 

Format: Visuals, text descriptions and answers to the three mandatory questions.

Join the contest now!

Jury's Prize

  1. 2,000€
  2. 1,250€
  3. 500€

Participate before March 20, 2019 23:59 UTC! 

Good luck!

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Create a New Skin & Personal Care Brand

By Pauline Gaudillat on March 07, 2019 15:39 Call for entries 0

Turn heads by creating a new brand designed for urban Millennials’ on-the-go lifestyle!

Does this sound familiar?
.... home -> huddle with work colleagues at the office -> lunch with girl / boyfriend -> pitch presentation -> exercise -> hanging out with friends at bar / restaurant.
Or this?
... home -> meeting at the office -> Client meeting across town -> sandwich lunch on the way to the doctor’s office - > meeting with the boss back at the office -> store to buy some clothing on sale -> back home to help the kids with homework -> dinner with the neighbors.

Add driving, taxis / Ubers, e-scooters & bikes, public transport, an occasional airplane, crowds, waiting in lines, and sometimes sweltering weather into the mix ... Urban Millennials are away from home for most of the day, and these are ‘ordinary’ days!

Globally, Urban Millennials want to look and feel clean, fresh and confident 24/7, and this includes much of the time when they do not have access to a bathroom or shower. 

Our Sponsor would like to create a new brand designed specifically for these on-the-go moments to outperform their current hacks. Can you help?

Create an amazing, new and contemporary brand with a signature product to help urban Millennials rule over their hectic, nomadic, on-the-go lifestyle.

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Jury's Prize

  1. 3,500€
  2. 2,500€
  3. 1,500€

Participate before MARCH 20th 23:59 UTC.

Good Luck!

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