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Convince teenage guys that dandruff will not be part of the awkward conversation with parents!

By Ekaterina Pashina on April 26, 2016 12:13Call for entries0

Can you convince teenage guys, in an unexpected way, that dandruff will not be part of the awkward conversation with parents?

The teenage years are tough on guys. Your body is acting out in almost every way possible; talking to girls is a minefield! It’s a time when fitting in with the crowd is more important than it’ll ever be, and they start to think about their “look” and style. To top it off, there are the crushingly awkward conversations your parents expect to have with you about everything, from what to wear, tattoos, relationships, sex, late night parties, college applications, and more. 

Now here’s the thing, Head & Shoulders has realized something that most people don’t know yet: dandruff is a telltale sign of puberty, just like acne, and it’s at its worst during the teenage years! But the good news is that it’s an easy fix because Head & Shoulder’s promise of 100% flake-free hair works even during puberty. So, it’s the simplest of the already long list of awkward conversations teens go through with their parents. And, this new product has the scent of Old Spice Swagger teens love. 

Create a fun and unexpected video that shows how teenage guys manage to avoid awkward conversations with their parents about dandruff, thanks to Head & Shoulders. 

Format: Video, maximum length 30 sec.

Join this contest now! Jury's Prize

  1. 14,000€
  2. 8,000€
  3. 4,000€

Send us your cool videos till June 05, 2016 23:59 UTC! Good Luck!

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Make everyone crave SweeTARTS for St Valentine’s Day and Easter.

By Ekaterina Pashina on April 25, 2016 11:55Call for entries0

Make everyone crave SweeTARTS for St Valentine’s Day and Easter.

In the US, during holiday seasons such as St Valentine’s Day and Easter, people indulge in eating candies. They gather with their loved ones or family and they allow themselves to enjoy more treats than usual. But despite the festive mood, candy brands show little originality. Valentine’s Day and Easter candies tend to remain a bit cliché – heart shapes, eggs and so on.

Fortunately, in the candy world, there is one brand called SweeTARTS that is really “from another planet”. It’s surely one of the most fun, innovative and bold candy brands around. SweeTARTS are hard to classify.

Wow us with your incredible idea for a new seasonal offering of famous SweeTARTS candies, to be sold during St Valentine’s Day or Easter, in the US.

FORMAT: Product design: presentation of ideas with illustrations and text and one page of summary (with the provided template).

Join the contest now!Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till May 18, 2016 23:59 UTC!

Good luck!

 

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Inspire people to enjoy ice cream all year round!

By Ekaterina Pashina on April 20, 2016 14:20Call for entries0

Inspire people to enjoy ice cream all year round!

Many people love eating ice cream during the warmer months of the year, especially during the summer; it’s a great idea particularly when it’s hot outside. But many don’t usually think about it the rest of year when it’s cooler or even during the winter months.

How could your creative and out-of-the-box ideas change people’s behaviors and get them enjoying ice cream all year round?

Format: A poster with a visualization of your idea and answers to the three questions, using the template provided.

Join the contest now!Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

We will be accepting your entries till May 01, 2016 23:59 UTC !

Good luck!

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Choose the perfect fit sanitary pad for a leak-free period!

By Natasha Coussot on April 18, 2016 12:33Call for entries0

Choose the perfect fit sanitary pad for a leak-free period!

We all know that clothes and shoes have sizes and we choose those that are the most comfortable. However, when it comes to sanitary pads, women have trouble choosing the right fit.

When Lara was 15, she started with a regular pad. It worked well for her. A few years have gone by, and with all the changes happening in her life she has gained some weight, but is still using regular pads. During her period, she leaks regularly although she does everything she can to avoid it. Lara thought about trading up to a longer pad but she is afraid that it might be thicker, uncomfortable or so long that it comes out of her underwear. She feels frustrated and has started to think that it’s normal to have a leakage problem.

Always, one of the leading brands for menstruation pads, wants to solve this problem for curvy women by encouraging them to choose a longer and reliable pad in order to have leak-free, protected periods.

Now, Always needs your help to communicate this in a smart and powerful way.

Create a powerful poster that encourages curvy women to choose the longer pad, in order to enjoy leak-free periods.

Format: A two pages PDF including a poster, a tagine and description.

Check this brief!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck! 

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Imagine the pots and pans that will improve your everyday cooking journey.

By Natasha Coussot on April 18, 2016 12:08Call for entries0

Imagine the pots and pans that will improve your everyday cooking journey.

It gives great joy to cook meals for our loved ones, but it’s not always easy. What matters the most to people who cook is to make delicious meals. Then when it comes to preparing the meals, the cookware becomes important. It has to help you achieve the perfect taste, texture and coloration of your ingredient

Tefal is one of the leading cookware brands.

Tefal’s mission is to give consumers the opportunity through its products and services to enjoy tasty, diversified and healthy cooking.

To improve the cooking experience and help people prepare delicious and/or healthy meals, invent a cookware product and the services that would go along with it.

Check this brief

 

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck! 

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