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Special occasions with Nutella

By Thomas Langella on November 24, 2017 14:44 Call for entries 0

Help Nutella spread positivity in families!

Today, Nutella is one of the most loved and most popular brands in Europe, for its unique and outstanding taste, excellent recipe and ingredients. People also love it for the sensorial consumption experience and the warm and optimistic brand personality that brings people together.

Nutella has carried out many innovative activations to engage consumers, attract people’s attention on a special occasion, and make them want to purchase Nutella, to be a part of it.

Now, Nutella needs your help to spread the positive energy in families and bring more optimism to the world!

Imagine how Nutella can spread the positive energy in families during one of the following two occasions: summer time or back-to-school.

FORMAT: PDF with visuals and text (4 pages max).

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

Thomas

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Kids Grow Smarter and Stronger

By kajeeporntechataveekijkul on November 24, 2017 11:00 Call for entries 0

Create an emotionally engaging poster for Nutri-Immune which helps kids grow smarter and stronger

Nutri-Immune is the next generation of infant milk formula (IMF) which has a breakthrough new ingredient. This ingredient was previously only found in breast milk. It’s been 15 years in the making and it’s the first product in the baby infant milk category to have this ingredient. It allows children to be stronger by boosting their immunity so there is no hindrance to their learning process and to grow smarter. Most of the IMF brands talk in a very scientific and boring manner. However, the relationship between the mother and child is deep rooted in emotion. Nutri-Immune wants to play an emotional role and help mothers give the best nutrition possible to ensure their kids growth. Can you help us create an emotionally engaging idea?

In an emotionally engaging poster, show us how mothers can help their kids grow smarter and stronger with Nutri-Immune

Format: Poster and answer to the questions (Maximum 1 page per entry)

Check out this brief!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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Connect the Coca-Cola Company to its consumers in 2025!

By Ekaterina Pashina on November 20, 2017 10:15 Call for entries 0

Connect the Coca-Cola Company to its consumers in 2025

Do you remember the last time you have been in contact directly with a brand? How did you feel? Did you feel special? Unique? Entertained? Amused? Was this experience useful? Fantastic? Personalized? 

The Coca-Cola Company offers a wide variety of beverages with leading global and regional brands. They are refreshing people’s lives as they provide beloved drinks globally and they are inspiring happy moments through their communication and involvement in sports & entertainment. Today they want to bring this connection to the next level.

We would like you to imagine how The Coca-Cola Company could connect directly to consumers in 2025 (beyond just the delivery of beverages) and would like to know where your inspiration comes from.

Imagine a unique, direct-to-consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: refreshing the world and inspiring moments of happiness.

This experience should bring something positive to your life:  something useful, comfortable or more emotional like fun, entertainment, etc.

Format: A presentation of 4 pages maximum with illustration and text.

Join the contest now! 

Jury's Prize

  1. 3,500€
  2. 1,500€
  3. 1,000€

Entries will be accepted till December 10, 2017 23:59 UTC

Good luck! 

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Design innovative and attractive looking RTD coffee packaging

By kajeeporntechataveekijkul on November 17, 2017 11:00 Call for entries 0

Design innovative and attractive looking RTD coffee packaging

Ready to drink (RTD) coffee is usually consumed by 30-50-year-old men. They usually consume it when taking a short break or to get a caffeine kick when working. It’s usually consumed by them through smaller cans (190 ml) and they drink it all in one-go. Youngsters like to drink coffee as part of their lifestyle but only from the brands they think are hip and cool. They will never be shy to hold and consume out of cups which are attractive and trendy. They find RTD coffee cans/PET bottle/tetra packs boring and hence don’t relate to it and neither drink RTD coffee. A popular RTD coffee brand would like to make RTD coffee more exciting for current drinkers through the packaging and also appeal to younger people (16-24) who currently don’t drink RTD coffee to make them buy and try it. They want to tap into your creative talents to design a unique and attractive looking packaging for their RTD coffee which will appeal to both.

Design a unique and attractive looking packaging for a RTD coffee brand to make RTD coffee more exciting and relevant

Format: Presentation with visuals, text and answers to the questions (Maximum 2 pages per entry)

Check out this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

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Give us a peek into the future of modern small stores!

By kajeeporntechataveekijkul on November 17, 2017 11:00 Call for entries 0

Give us a peek into the future of modern small stores!

Modern small stores are self-service stores set in a space of 150-500 square meters, offering food and grocery products, often with services like petroleum, cash dispensing and mobile phone top-up.  They add a lot of value to our everyday lives thanks to their proximity, convenience and speed. Every few years, stores evolve with the addition of new technology, introduction of new formats and rethinking their proposition in order to address emerging consumer needs, making the shopping experience more engaging, speedy and efficient. With changes and evolution happening in past decade and future disruptors coming (development of AI, digital technologies, rapid growth of online retail), how will small stores evolve 15-20 years into the future? How will they keep themselves relevant and attractive for shoppers? Get ready to be a visionary and give us a peak into the future of modern small stores!

Be a visionary and show us how modern small stores will evolve in their store design, product range, experience and technology to be relevant and exciting for future shopper.

Format: Presentation with store design/visuals and text based on template provided – Maximum 3 pages per entry (besides visuals, you can also provide schemes, store plans etc.).

Check out this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

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