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Re-design Karicare Toddler’s packaging to instantly convince mums that it’s both very gentle on little tummies and packed with nutritional benefits.

By kajeeporntechataveekijkul on December 02, 2016 11:00 Call for entries 0

Re-design Karicare Toddler’s packaging to instantly convince mums that it’s both very gentle on little tummies and packed with nutritional benefits.

Karicare Toddler is a powdered milk brand for toddlers aged 1-3 years. The brand talks to ‘Carefree’ and ‘Easy Going’ mothers who go for recommended brands and ones which give them reassurance that they’ve made the right choice when it comes to powdered milk drink. The current packaging design of Karicare Toddler is not properly communicating and reassuring mothers of 1-3 year olds that it is a gentle and nutritionally packed powdered milk drink for their toddlers. Karicare Toddler is all about providing Gentle Nutrition to toddlers to help them feel good inside. Make the packaging graphics do the talking and reassure mums of their product choice.

Create a new packaging design for Karicare Toddler which reassures mothers about its gentleness and nutritional value.

Format: A presentation with visual and text – Maximum one page per entry as per template.

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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What exciting and irresistible new benefit can a credit card offer to its clients?

By Natasha Coussot on December 02, 2016 11:00 Call for entries 0

What exciting and irresistible new benefit can a credit card offer to its clients?

Because the market is very competitive, banks have added many new benefits to credit cards to attract new clients. For example, participating in a reward program, accumulating points to get presents.

Some benefits encountered immediate fame and success: one of them was the “event Pre-Sales” & VIP programs. As a credit card owner, you have access to pre-sales for shows, concerts, or sports events. You are sure not to miss that event you have dreamed of, and you could also have access to backstage passes, to meet with the artist or the sportsman.  When this benefit was introduced, it was a major hit!

Our client, who is a major company operating in the field of credit cards, would like to offer new benefits to its clients. It needs to be a breakthrough and so irresistible that people would want to get that credit card as soon as they hear about the offer. Can you help?

Format: presentation with text and visuals (3 pages max.)

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Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 500€

Good luck!

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Digital Health

By Thomas Langella on December 01, 2016 18:34 Call for entries 0

How can technology help minimize pain in a more holistic way?

People from 55 to 75 years old are a growing segment in many countries. They are very active and they don’t accept that any health issue prevents them from doing what they want to do. In some sense, they are unwilling to age like previous generations. They have beautiful years ahead of them and want to live life to the fullest. They do not accept that chronic back pain, joint pain or arthritic pain limit their activities and their lives! But on the other side, they are not interested in binging on more pills or more medicine. Many pain sufferers are looking for an alternative solution, something less invasive to help them anticipate and manage their pain.

In parallel, emerging technologies are creating amazing opportunities for society, and for individuals’ direct use. Digital and data have a big impact on our day-to-day lives. It’s now quite common for people to control a heating system through their home wifi, to check their bank account on their smart watch, or to order a pair of sneakers with their phone.

Our sponsor is a main actor in the pharmaceutical world and they want to harness consumer friendly technology to help people over 55 who suffer from pain.

Can you help? Invent the future of pain relief by creating breakthrough new solutions to prevent, monitor or manage chronic back pain and joint/arthritic pain.

Format : Presentation 5 pages maximum

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Jury's Prize

  1. 6,000€
  2. 3,000€
  3. 2,000€
  4. 1,000€
  5. 500€

Good luck !

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Partner with People for a Better Life

By Thomas Langella on December 01, 2016 18:27 Call for entries 0

How can Protection & Savings insurance become a delightful experience?

There is always some point in your life where you will need insurance solutions. Insurance companies are here to help people understand their needs and life projects and find the right solution for them. They should be partners.

The reality today is often perceived differently. Insurance companies are, most of the time, considered as only good for paying out, not to partner with. People go to them only when they have a problem to solve, or a bad event is happening in their life. People do not think about Protection – they only do so when they are experiencing major problems – at which point they say “I should have been more protected”, but it is often too late. Protection matters, it is a way to protect yourselves and your loved ones.

People also complain about insurance companies. They say the contracts are complex, that terms & conditions are unclear and that whenever they need them, insurers will try to find a reason for not covering them. Insurance is boring too. Insurance products are not things people buy with pleasure.

Our client wants to invent a new type of insurance solution. They want to become partners with people! There is no reason why companies that are so useful to people should not be loved like other brands.

Imagine the ideal experience that an insurance company could offer to make Protection & Savings insurance so easy and delightful?

Format : A presentation made up of visuals and text.

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

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How can you tell people that they should choose Duracell Lithium coin batteries?

By Ekaterina Pashina on December 01, 2016 14:44 Call for entries 0

How can you tell people that they should choose Duracell Lithium coin batteries?

Lithium coins are special batteries that come in 10 different sizes. They look physically like coins, and power many different devices in our life. They are not at the top of anyone’s mind, until they die. But, when they die, people get annoyed because no one keeps a stash of them at home and they quickly realize how dependent they can be on some of these devices. 

Duracell lithium coins provide 50% longer lasting power that people can rely on. That means Duracell users can change the batteries 50% less often and therefore experience the annoying situation, in which they cannot use the device immediately and have to replace the batteries first, 50% less often.

Can you help Duracell convince LiCoin device users to choose Duracell LiCoins for their superiority over other brands, by highlighting that Duracell’s longer lasting LiCoin batteries fail less often? 

Jolt consumers into thinking about their critical Lithium coin powered devices and caring about the Duracell dividend in longevity they can bank on.

FORMAT: 1-3 posters, each with a headline, and an explanation of the main idea, and extension of executions. (4-page PDF)

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Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 2,000€
  4. 1,000€
  5. 500€

Entries will be accepted till 18th December. 

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