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How can you revolutionize customer experience with a telecom company?

By kajeeporntechataveekijkul on May 24, 2017 11:00 Call for entries 0

How can you revolutionize customer experience with a telecom company?

New-age brands have transformed user experience by making it digital-centric. How about the telecommunication industry? How will it look like in 5 years’ time for millennials?

Ooredoo, is a leading international telecom company with more than 120 million users across different regions. Ooredoo means “I want”, and it’s at the core of the company’s philosophy, which is to help customers reach their goals and ambitions. They want to be a leader in the future digital era by improving customer experience through innovative digital products and services.

In a world where everything is being reinvented, tell us how Ooredoo, a telecom company, can WOW millennials in the new digital era.

Format: Presentation made of visuals (sketches, pictures, illustrations) and text (3 PDF pages max)

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Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

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A never-seen in-store visual or display for ARIEL

By Natasha Coussot on May 22, 2017 14:56 Call for entries 0

A never-seen in-store visual or display for ARIEL

ARIEL, a global leading detergent brand, has a long innovation heritage in laundry and is consistently recognized by consumers for being the best for superior stain removal and cleaning. But the brand is often perceived as too expensive.  ARIEL’s challenge is to find a way of breaking the autopilot women have when they go to the store, ending up buying the cheapest products.

The brand started, a few years ago with several advertising campaigns that highlighted ARIEL superior performance. The latest campaign that is running in many countries, reinforced the message around performance with a campaign called “Big Spectacle”. The big idea of the TVC is to break away from regular demonstrations of performance on cleaning normal stains on normal fabrics by highlighting an unprecedented “larger than life” experience, bigger than everything ARIEL has shown before: sheets as large as a building, huge crowds making stains and witnessing an amazing mega performance of ARIEL.  Check the TVC below, it speaks by itself!

Can you help ARIEL translate this TVC to create a never-seen-before and disruptive visual or display in store?

Format: Presentation, including text and visuals (1-page poster, 3D illustration + answers to the mandatory questions) - 4 pages maximum  

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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Imagine ARIEL's new campaign for armpits stains!

By Natasha Coussot on May 22, 2017 14:51 Call for entries 0

Imagine ARIEL's new campaign for armpits stains!

For any mom with a family and teenage kids, cleaning clothes daily is a challenge, especially when the toughest stains are in fact the most frequent stains. Indeed, body soil stains, such as on the underarms, cuffs, collars, and socks are hard to remove. What can be more frustrating, is that they also come with an unpleasant odor, which will sometimes stick to your clothes, even after a wash!

Currently, ARIEL, the leading detergent brand, provides the best cleaning on the market with superior performance. But on the other hand, people still do not believe 100% that a detergent can remove body soil stains without extra effort like soaking, scrubbing and using additional pre-treatment products.

ARIEL is launching its new powder with “cleaning pearls” and wants to demonstrate that it will perfectly clean body soil stains and remove all the unpleasant odors completely.

Could you help bring this dual performance to life through a catchy, positive, and elegant poster with a tagline for ARIEL Powder, that will show the best cleaning performance, even for armpits stains with sweat odors?

Format: Poster + explanations (answers to questions) – 2 page max.

 

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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Create a fruit & vegetables concept that has the power to change people‘s breakfast habits!

By pernianfarahani on May 19, 2017 13:24 Call for entries 0

Create a fruit & vegetables concept that has the power to change people‘s breakfast habits

Floréale needs your help to imagine new product ideas for breakfast. Floréale is a French Company that produces, packages and markets fresh fruit & vegetables in Europe. It operates under 3 brands that offer a wide range of products based on locally grown and in season fruit & vegetables.

We know that more and more people are really engaged with health and are consciously thinking about putting “good stuff in”. They’ve built their healthy routine on the consumption of fresh products and a well-balanced diet. Fruit & vegetables would be the best picks to prepare a healthy breakfast but having fruit & vegetables for breakfast is not easy.

The challenge is to imagine new concepts for breakfast made of fresh fruit & vegetables. We want to give people healthy solutions that provide the energy they need to keep going at their best throughout the morning.

Help us change people‘s breakfast habits by creating a new fruit & vegetables concept!

Format: presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

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Help CLEAR create exciting dandruff stories!

By kajeeporntechataveekijkul on May 19, 2017 11:00 Call for entries 0

Help CLEAR create exciting dandruff stories!

Dandruff and an itchy scalp is an annoying problem to have and hampers one’s confidence. CLEAR is a major anti-dandruff shampoo player globally and since 1979, has been helping men and women get rid of dandruff and scalp problems. It gives them confidence and take on life with nothing to hide. Most of the anti-dandruff shampoo brands today merely communicate about their shampoo’s benefits in a typical ‘problem-solution’ way. However, dandruff goes beyond just being a physical problem and affects a person emotionally as well. This is especially true for millennials, who are on their way to build their unique personality and life path and are faced with scrutiny, judgement, pressure, and competition along the way. We want your help in coming up with humorous, exciting, and relatable dandruff stories which will connect emotionally with millennials and help differentiate CLEAR from other anti-dandruff brands.

Tell us an exciting and humorous dandruff story for CLEAR which moves away from traditional ‘problem-solution’ communication approach to help connect emotionally with millennials

Format: Story (Text + Visuals) – Based on the template provided

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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