When you think about seasonal drinks or occasions where you drink special beverages, do you look forward to it in anticipation? Help Coke own frozen sparkling moments with innovative and delicious new sparkling drink ideas that’s unique and different from what currently exists.
Invent a new frozen sparkling beverage for a season or occasion that will excite and attract young adults that The Coca-Cola Company can serve at McDonald’s.
Mountain Dew challenges young guys to constantly dream up, create and activate awesome experiences without regard to success or failure, perfection or achievement, but because they result in a damn good time. Awesome experiences do not exist on their own, they only exist “when you Dew it”.
“Do the Dew” is a tagline and Mountain Dew’s ambition is to show its audience that it can be a way of life. Can you help?
Create an energetic and engaging 30 or 120 second video that depicts “Dewers” - either individuals or a group of friends – as they go about creating a spontaneous “damn good time”.
Format: video (less than 30 sec or more than 2 mins).
Since 2014, eYeka’s community has worked on 13 projects with SK-II, P&G’s premium skincare brand. With more than 660 ideas from more than 700 participants, SK-II has brought to life #ChangeDestiny, its “biggest empowerment campaign” to date.
The first SK-II project was a video contest looking for emotional synergy with younger women. SK-II was extremely satisfied with the videos submitted by eYeka creators. The “Future Me” video for example, created by Oblikovsky, a young Ukrainian filmmaker and his team, not only was the most shareable video of the campaign, but it also became a reference when it comes to user-generated content in the entire category. You can see the video below as well as on the brand's website.
For me, it's very important to approach the brief as if you solve puzzles. And it's important to have the desire to realize potential of brand, not focussing on the monetary aspect. Pleased to realize that your ideas and your artistic vision can assess such major global brands. It inspires confidence and the desire to work and to develop further! Big thanks brand SK-II for the opportunity and eYeka for your support!
The first winner of the contest was arthurchays from France with his beautiful video fil rouge - In your hands. You can see the video below as well as on the brand's website.
This is a great format to try things , think outside the box ... It's good to be sincere in the ideas, use your brain and talk with your heart. Winning a prize is very nice! It can restore confidence, make you want to do other films. And especially judge its level at a given time . From my personal experience , I prefer to lose with a film I'm proud of that win with a movie I 'd botched.
Whatever the reason – whether it’s a new house, a new baby, or a new relationship – adding colour to your home with a new coat of paint is a great way to create a new, positive atmosphere at home. Even though people might not intend to paint their homes right now, how can you express Dulux “Let’s Colour” in a way that leaves a lasting positive impression in the hearts and minds of consumers?
Bring “Let’s Colour” to life and show how Dulux adds colour to people’s lives and homes!
There are so many food options to choose from today besides pizza! How would you get people ages 18-34 to pick pizza over other types of food? Domino’s needs your help to surprise and excite people with innovative and creative ideas that will get them going back to Domino’s and loving their pizzas.
Revolutionize the pizza world with new and out of the box ideas for a new Domino’s pizza!
Format: 1 visual and up to 150 words as explanation.