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Create a disruptive story/demo for the next generation of diapers which is designed to be breathable even when wet

By kajeeporntechataveekijkul on September 22, 2017 11:00 Call for entries 0

Create a disruptive story/demo for the next generation of diapers which is designed to be breathable even when wet

Amongst all the baby diapers available, there is a revolutionary new one which is the next generation of diapers. It’s the mother of all diapers! Compared to other diapers, this new diaper has two ‘ventilation strips’ on both sides, front to back which enables airflow next to the baby’s skin, even when the diaper is full of pee. This helps in keeping the baby skin dry and breathable even after baby pees. Think of it like an aerodynamic diaper which promotes airflow and breathability. We want to tap into your creative minds to come up with a disruptive demo/story to illustrate how this next generation of diapers is designed to be breathable even when wet.

Create a disruptive demo storyboard for the next generation of diapers which is designed to be breathable even when wet

Format: Storyboard – Maximum 4 pages per entry based on template provided

Check out this brief!

Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

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Invent an insurance service useful to professionals

By Thomas Langella on September 15, 2017 14:33 Call for entries 0

Invent an insurance service useful to professionals

For professionals, insurance is essential to cover the liability of the company director, his or her premises and employees. It can represent a significant cost to the business. However, the relationship with the insurer is often limited to yearly contact or the management of a claim.

MMA, a leading French insurance company is aware of this. Now, MMA's aim is to develop a service which shows that the insurer can be a real daily partner in the management of the company and the assessment of the risks to which professionals are exposed.

Imagine what services could be offered by MMA in a mobile app for its company directors, so that they develop a trusted and practical relationship with their insurer.

Format: presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

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Help Cillit Bang make cleaning deeper and faster!

By Natasha Miller on September 15, 2017 13:02 Call for entries 0

Help Cillit Bang make cleaning deeper and faster!

People love a clean house, but they have better things to do than spend time cleaning it.

Our sponsor, Cillit Bang, believes cleanliness shouldn’t be measured by the time spent doing the cleaning. Their motto is all about minimum effort, maximum result. This is why they developed a range of products that help you clean deeper and faster and more efficiently.

Of course, they’re always looking for improvements… and this is where you step in!Right now, Cillit Bang is looking for new products or tools  that would help people get even better and/or faster results.

Can you dig into your own experience and knowledge of the matter and help them find their next break-through solution?

Format: 1 pager with visual (left) and explanations/answers to mandatory questions (right)

Check this brief!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck! 

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Put Président Cheese on the map in Saudi Arabia by convincing them to try it !

By Thomas Langella on September 15, 2017 13:01 Call for entries 0

Put Président Cheese on the map in Saudi Arabia by convincing them to try it !

Président Cheese offers an extensive range of cheese in Saudi Arabia, but the Brand is not identified there as the world's most famous, leading cheese brand. The main reason why is that in most non-European cultures, cheese is more seen as a comfort food that makes recipes better or as a culinary ingredient. Saudis look for a multi-sensorial pleasure when they eat cheese. It’s not just about taste, but mouthfeel, aroma, and more. They are a proud culture, and pride themselves on buying high quality everything, including cheese. 

So President has realised that it’s time to build its brand and tailor its messaging specifically to the Saudi Arabian consumer who values pleasure and quality above all else. Your challenge is to help President reinvent themselves, by finding a way to express the uniquely high quality of President cheese, in a stand-out TVC, without using a “comparative” technique to other products because Saudi people already cherish the brands they know and are very faithful to them.

Create an unforgettable Président Cheese TVC that will entice Saudis to try new cheeses with Président because all quality cheeses are perhaps not equally created. 

Format : Story-board or illustrated scripts with quick drawing, or image

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

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Invent an exciting new game or offering for Australian lotteries that will appeal to Millennials!

By joeylau on September 08, 2017 11:00 Call for entries 0

There are many games and offerings that give people the opportunity to win money. They can be skill based games (sports betting, wagering, casino games) and games of chance (lotteries, raffles, scratchies). To keep participating regularly in games of chance, it needs to emotionally connect with the person. This is even more true for Millennials (18-34-year-olds). So this will be true for a lot of you. Millennials don’t find relevance in the way lotteries are played, which are pure luck based and the prizes offered are also just big dollar amounts. They value experiences over material possessions and prefer to live a ‘rich full life’ instead of ‘a life full of riches’. They want to be able to put their skills to use to win a game to derive a sense of achievement. Can you help invent a new game or offering for Australian lotteries aimed at Millennials which will give them an opportunity to win money, experiences or other prize offerings?

Invent a new game or offering for Australian lotteries aimed at Millennials which will provide excitement, sociability and a sense of achievement and help them win money, experiences or other prize offerings

Format: Presentation with text and few supporting visuals – based on template provided

Check out the brief! 

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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