eYeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eYeka. Learn more and comment about the best creators, the new contests on eYeka and what happens with your ideas after the end of the contests.

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Come up with fantastic ideas for non-digital shopping experiences!

By Natasha Coussot on September 30, 2016 15:31 Call for entries 0

Come up with fantastic ideas for non-digital shopping experiences!

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept - the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services.

Come up with fantastic ideas for non-digital shopping experiences

Format: PDF

Check this brief

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck!

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Make ice-cream that fits millennials who want to embrace a wellness lifestyle!

By Ekaterina Pashina on September 30, 2016 14:17 Call for entries 0

Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Someone once defined Millennials as the “purpose generation”. Millennials differ from their parents because they have so many brand options and they choose them wisely. They want to be responsible consumers, for themselves and for the planet. They are likely to buy brands that have a purpose of making a positive difference in society through their products and operations.

Ice-cream is a delicious treat, snack and dessert and everybody agrees that a world without ice-cream would be boring and sad. Our client, Unilever, has many ice-cream brands such as Wall’s, Magnum, Carte d’Or, Fruttare, Popsicle, Max, Cornetto, Breyers, Ben&Jerry’, Swedish Glace etc. Ice-cream is indulgent and always should be.  They don’t want to take anything away from that experience but they do want to embrace the many changes they see in the world and in what people choose to eat and reflect that in their ice cream. They don’t want to just take out what makes ice cream delicious but find alternative ways to make ice-cream fit for millennials that embrace a wellness lifestyle.To give people ice-cream that fits with their values and aspirations.

Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle. 

Format: 4-pages presentation with images and text

Participate now! 

Jury's Prize

  1. 5,000€
  2. 2,500€
  3. 1,000€
  4. 1,000€
  5. 500€

Participate till October 09, 2016 23:59 UTC! 

Good luck!

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Future of Commerce in 2030

By Thomas Langella on September 29, 2016 14:00 Call for entries 0

Imagine the future of commerce in the year 2030

The world has changed dramatically in the last 15 years driven by globalization, new technologies, and unique business models. Since 2000 the global population has grown by nearly 1.2 billion people. Smartphones were developed and now 2.5 billion people use them each day.

What was once a straightforward and simple process (use cash to purchase items) is now very often a complex journey involving several retailors, digital platforms, and financial institutions. Capital intensive transactions such as buying a house or a new car are also experiencing dramatic change with the rise of the sharing economy.

Our client is a financial services company who wants to understand how to create products and services that will be essential for customers in 2030. In that context, what types of financial products and services will you need, why do you need them, and how will you use them?

Help us envision the future of commerce! Tell us the story of your future world when buying, selling, and trading things – both expensive items (housing, transport, business equipment) and everyday items (groceries, clothing, consumer products).

Format: Presentation of 3 pages maximum with visuals, text and answers to the 4 questions.

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

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ACUVUE® - Innovation

By Thomas Langella on September 23, 2016 17:59 Call for entries 0

Traditionally contact lenses have been used to address vision correction, focusing on comfort, improving eyesight and health. But what if they could do more? What if they could help you express yourself and feel more attractive, confident, stylish, on-trend and unique – even if you don’t need vision correction?

ACUVUE® is the #1 manufacturer of contact lenses around the globe and is looking for truly innovative and groundbreaking ideas to develop new contact lenses for people who want to express themselves through their eyes.

Invent contact lenses that enable people to better express themselves by changing the appearance of their eyes.

Format: One visual + questions, use the provided template.

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Jury's Prize

  1. A. 1,500€ B. 1,500€
  2. A. 600€ B.600€
  3. A. 400€ B. 400€

Good luck ! 

Thomas

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Name the new ESCADA perfume!

By Natasha Coussot on September 22, 2016 14:12 Call for entries 0

Name the new ESCADA perfume!

What is happiness? How does one achieve it? Many think it’s about accumulating things & reaching milestones, but ESCADA believes happiness comes from positive choices, the richness of new discoveries & unexpected experiences. In short, ESCADA believes that happiness lies within each one of us, and it’s up to each woman to seize it, live it, and appreciate it. Happiness is the ultimate reward.

Women in their early 30s, more than women in their 20s, understand they are in the driving seat to their own good fortune and happiness. They are full of complexity, contradictions and richness, and yearn to thrive through it all. It’s a time when women lead a socially rich life, despite peak levels of stress from work & family. They are seductive and confident, yet they feel age creeping in. They have adult-sized responsibilities, but still crave adventures, fun, and me-time.

Surprise us with a name that has the potential to become a motto for women to create their own happiness.

Format: One-page PDF

Check this brief!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck! 

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