Jun 20
Cîroc is a high-end vodka that exists to celebrate a life more vivid. It is present at the most elegant and exuberant parties and draws people into a world of luxury and pleasure. Be imaginative and provocative and create the next variant for high-end vodka Cîroc!
Your challenge is to create a complete concept of a new Cîroc variant that covers: a new flavor, a new label design, a name, and a short description of the environment in which this product belongs.
Format: Print: presentations, photos and illustrations with text.
We have a total prize of EUR 5,500 for three best ideas:
1st Prize: EUR 3,000
2nd Prize: EUR 1,500
3rd Prize: EUR 1,000
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until July 10, 2013 
Jun 19
There is something that has changed in the relationship between consumers and brands. Ten years ago, people bought products simply because they liked them or because they saw an ad on TV. Now, it’s different: consumers care about how brands act in business and the role they play in society. They want to buy responsibly and are sensitive to the social impact of companies. The success of the Body Shop, Patagonia or Toms is proof of this idea.
One of the world’s leading spirits groups wants to find out what a spirits brand could do to help build a better world, by supporting a cause intrinsically linked to a product story or brand positioning.
Come up with an original and totally new idea for a cause that a spirits brand (vodka, rum, whisky, gin or any other spirit) could support – a socially responsible cause intrinsically related to its product story or brand positioning.
Format: Presentations with pictures or illustrations and text.
We have a total prize of EUR 7,500 for three best ideas:
1st Prize: EUR 4,000
2nd Prize: EUR 2,500
3rd Prize: EUR 1,000
This contest will be running until July 17, 2013. 
Jun 18
When I say “Toyota”, you think of a car. Yet Toyota owners experience many feelings, create many stories and special moments. Owning a Toyota is about more than just buying a car. How could we illustrate the special role that our cars play in people’s lives? What feelings and passions can the brand evoke?
Create a powerful, engaging story that brings to life the strong feelings and emotional connection between a Toyota and its owner(s).
Format: Video or animation up to 45 seconds.
Prize: 33,000€
#1 Prize 25,000€
#2 Prize 5,000€
#3 Prize 3000€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until August 12, 2013
Jun 11
What does a teenage guy expect when it comes to washing his face? Obviously the product must clean the skin, but it is the refreshing feeling that is the real magic. Foam is the ‘magic maker’: the rich and creamy foam creates a refreshing sensation during and after use, eradicating tiredness and dullness and providing a gentle kick for the rest of the day.
OXY is one of the most popular brands in the male face wash category. It is launching a new facial cleanser specially designed for teenage guys. As you push the pump-action bottle, a micro-fine, moisturizing foam is produced. It thoroughly removes the dirt and oil from your skin as well as giving you a supreme refreshing feeling that you’ve never experienced before. This is what sets OXY apart from other cleansers!
Through a surprising and engaging viral video/animation, show teenage guys how “the amazing foam” gives them the ultimate refreshing feeling.
Format: Video/animation (duration: 30 seconds)
We have a total prize of EUR 15,000 for three best creations:
1st Prize: EUR 8,000
2nd Prize: EUR 5,000
3rd Prize: EUR 2,000
Oxy contest will be running until July 22, 2013.
Jun 07
The relationship between brands and consumers is changing.
People used to only care about buying good products at a good price. Now they care more about how these products are made and how the brands behind them act for the greater good of society and the environment.
Consumers want “better brands”. How could brands change to become “better” in the future?
Pick one brand that you like (an international brand, or at least very well known in your region) and show us how it could become a better brand.
You are free to reinvent :
- the products or services (new products or improvements of existing ones) ,
- the experience (how people shop or use the products) or
- the communication (the adverts, the events, the web presence)
Format: Presentations with pictures, illustrations and text.
Prize 1,500€
- #1 Prize 1,000€
- #2 Prize 500€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until June 20th, 2013 
Jun 07
Hairdressers face a lot of pressure. They are expected to make absolutely anyone look fabulous – it’s not an easy job!
Hairdressers also have to be sociable, to be able to talk to and be nice to anyone, even difficult clients. On top of this, they have to be creative, have a sparkling personality and always be bang on trend!
In a creative and light-hearted video or animation, show us an unexpected and fun story about how a hairdresser working in a salon handles a difficult client and provides a solution that makes everyone happy.
Format: Videos and animations no longer than 45 seconds.
Prize: 10,000€
- #1 Prize 5,000€
- #2 Prize 3,000€
- #3 Prize 2,000€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until July 10th, 2013
May 28
Nowadays, women are increasingly concerned with their beauty and general wellbeing. Eating well is an important part of this – health and beauty supplements are good for you but they are boring and tend not to taste great, while indulgent foods that you eat for pleasure are generally not very healthy or good for your skin.
“Mini-meal” is the exception. It is a delicious health and beauty supplement that provides a creamy, indulgent taste with low calories as well as health and beauty benefits such as collagen and dietary fiber. It comes in an innovative product format – powders in a sachet. Mixed and stirred with cold milk, it forms a creamy yogurt-like texture, which not only tastes great but also makes you feel full for longer, thanks to the texture and the goodness inside. You can enjoy it as part of your main meals, as a snack in-between meals or even a healthy dessert!
Impress women with an original, memorable and engaging story to describe the most compelling and appealing element of this delicious health and beauty supplement. Make them want to discover this new product!
Format: Storyboard (illustrations with explanations)
Prize: 5,000€
First Prize: 3,000€
Second Prize: 1,500€
Third Prize: 500€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until June 17, 2013
May 22
Teenagers are always looking for the next big thing, the new trend to follow. The next big thing could be… peanuts. Hot Nuts is a hugely popular Mexican product, owned by the brand Barcel and aimed at teenagers. It offers a unique combination of sweet and spicy chili flavored coating with crunchy peanuts inside.
Create an original and trendy packaging idea that could be applied across three different flavors to make teens go crazy for Hot Nuts!
Format: Pictures, illustrations, sketches with explanations.
Prize 6,900€
1st Prize: 4,000€
2nd Prize: 2,000€
3rd Prize : 900€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until June 11, 2013
May 22
Turkey has recently become one of the most popular tourist destinations in the world, largely due to it’s unique culture where Europe meets Asia. In Turkey you will find breathtaking natural beauty, unique historical sites and endless white beaches.
Using your own experiences or imagination show us how Turkey fascinates you, through an inspiring and very original video or animation that reveals a surprising side that not everyone knows about Turkey.
Format: Video or animation no longer than 30 seconds.
Prize: 10,000€
First Prize: 5,000€
Second Prize: 3,000€
Third Prize: 2,000€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until June 25, 2013
May 17
Life today is full of possibilities, fun and opportunities… there is so much that we can’t always do it all! Samsung believes in being imaginative and creative to help people discover more and get more out of their world. Its new Galaxy S4 is packed with innovative, intuitive and simple features that let you do things that were just not possible before. You can record sound while taking pictures, capturing memories more vividly. You can take dual shots with the front and rear cameras in one single picture. You can create motion-capture pictures showing all steps of an action effortlessly. We need your help to create excitement about Samsung and its amazing Galaxy S4!
Create an original, surprising and quirky video with an unexpected twist in which one of the highlighted features of the Samsung Galaxy S4 allows you to do creative and out of the ordinary things to get more out of your life and have fun!
Format: Video or animation of 30 to 45 seconds.
Prize 27,500€
#1 Prize 20,000€
#2 Prize 5,000€
#3 Prize 2,500€
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until June 23, 2013
