Fitness Results just in time for Christmas!

19 December 2013 - par Aldrich

Fitness

Hi eYeka,

Just 2 weeks ago, we ended Fitness greeting e-card and the results are already here! Just in time for Christmas. This was a fun contest that allows you to share your creativity with the world since it is an open contest. The response? A whopping 273 accepted entries! Thank you for making this contest such a success.

 

Nestle Fitness team would like to express their gratitude to you:

Thanks a lot to all creators for the great work! We do hope you enjoyed creating for NESTLE FITNESS. It was really a though selection process. There were lots of cards that are truly inspiring & beautifully created but in the end we had to make a decision.

Having said that, we do value all the of the ideas. So we are happy to announce that not only the winners but most of the work will be featured on NESTLE FITNESS Facebook page which has more than 3 million fans now. Come and join us on Facebook! https://www.facebook.com/NestleFitnessGlobal

Being a creator is a big thing to be proud of. We really like this quote from Maya Angelou: “You can’t use up creativity. The more you use, the more you have.” So we wish you good luck for your next projects and a happy new year!

 

So here are the winners (you may view the results in our new eYeka website):

1st Prize (3,000€) goes to AnnaNThang (United States) for A New Year and a New You!

Congratulations Anna! Thank you so much for your work. We are super impressed how well you got the brief and the brand. The way you used the brand assets (silhouette & color) is very much appreciated. We also love the sparkle, which brings the festive season & glamour feelings we all aspire. Your work will be NESTLE FITNESS Facebook cover picture in January.

Holly McAlister Card 1

It was my goal to create an inspirational design which inspired me personally. I was so surprised and happy when I found out I had been selected as a winner, there were so many original and interesting entries! As a woman, I always strive to be the best I can, it’s not always easy but on the new year, you get to start all over and create a new you. It’s like hitting the reset button. This year is my year to shine and it will be so! Thank you Eyeka for providing us with this great opportunity.

2nd Prize (1,500€) goes to Mrno (China) for Enjoy Life

Congratulations Mmo! Thank you so much for your work. We loved it! Image is so feminine, beautiful, colorful, warm and happy. Just the way we would like our brand to look! Also the great copy you used very much reflects our message to NESTLE FITNESS consumers. Your work will be featured on NESTLE FITNESS Facebook page in December.

HuiChan Card 2

This contest motivated me a lot. I have viewed all the media for this contest, they are awesome! I love them! Thanks Eyeka, thanks Fitness, and thank you all. 

3rd Prize (500€) goes to Chintami (Indonesia) for Shine

Congratulations Chintami! Thank you so much for your work. We liked it a lot! Copy is just the perfect message any women would like to hear on the first day of a new year! We also loved the stopping power of your visual. Brings the great feeling of a bright, sunny, fresh winter day. Your work will be featured on NESTLE FITNESS Facebook page on Jan 1st.

Chintami Card 3

I like that the winner selection is quick. Since now already December I just assume it as a christmas present, lol. And I hope the motivation text in my card design can inspire everyone who reads it. Thank you! 

 

Fitness and eYeka would like to thank all of you who have participated in this contest. Remember to share your cards to all your friends and families. We hereby wish you an early Merry Christmas and a Happy New Year! :)

 

 

 

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    • Guest

      Duh on the clown! Whats a clown got to do with the brand Fitness?!

    • Guest

      Bitter! Holly is right – it’s not an art contest, it’s an ad contest.

    • guest

      Eyeka is loosing its charm, Eyeka use to be a great place but now its loosing its grace… the winners are absolutely rubbish 2nd one is a bit good but not a winner off-course. in last 8 month everything is becoming low an lower day by day moderation , winners, website i was in love with eyeka but now …… … eyeka wake up.. . the winner list is shame . :-(

    • Holly McAlister

      Thank you guys :) I feel a bit hammered from the comments and I realize it’s a simple piece but sometimes simplicity and minimalism works to convey a quick thought. THanks again for your support!

    • supertramp

      well that was a bit too much, sorry about that, i was judging you work, merry christmas!

    • supertramp

      ??

    • supertramp

      i was surprised too

      her website is good, quality works!

    • jhardwick2

      I feel sorry for Holly, the winner of the contest. I have checked her website and she is clearly a very successful designer. Perhaps she will donate her prize in this case to a women’s charity and publicise it on this blog to make us all feel a little better.

      Have a Happy New Year!

    • jhardwick2

      I feel sorry for Holly, the winner of the contest. I have checked her website and she is clearly a very successful designer. Perhaps she will donate her prize in the case to a women’s charity and publicise it on this blog to make us all feel a
      little better.

      Have a Happy New Year!

    • gaiariva

      it’s not just youy opinion if you publicly treat me like a dumb WTFAREYOUSERIOUSISITYOURJOB. but I’ve already sent you my references by email. I don’t want to start a flame again here. I am bad-tempered, but no one can say that I am not smart, versatile and clever. merry christmas.

    • gaiariva

      ……………………………………………………….
      ………………………………………………….
      ……………………………………

    • supertramp

      to have a much more positive note, here are my favorites, you can see it’s made by professionnal graphic designers, and a few ones I didn’t mention, so the second and third winner are to my mind deserved, about the first one, the message is nice but the design is poor quality.
      What about you, what do you think?

    • jhardwick2

      Has anyone tried posting on here. I’m having problems and wanted to say more!!

    • supertramp

      sorry gaiariva, it’s just my opinion, i’m sure some people believe in what you do, good luck.

    • gaiariva

      Yes, I am serious. And yes, I strongly believe in what I do, and so do many others in this business. I hope I’ll never see something yours…I already have an idea of what kinds of works you do..

    • Holly McAlister

      Thank YOU Mocki!! :)

    • supertramp

      I don’t really like the 3 winners, it’s so so for me, nothing special but gaiariva yours I must admit are just terrible, for me everything is bad, the layout, colors, meaning, a clown?? WTF are you serious? are you a graphic designer? is it your job?
      Sagat I agree with you, me neither!

    • Giuliano DaskyDesign Grimaldi

      OMG…terrible..

    • MOCKI

      Hi Anna,

      WOW – from 269 entry – The number one – Realy great – Congrats….. ;-)

      and great chrismas days……..

      MOCKI

    • Lisa M
    • sagat

      You are not the only one. I think i am done with this site. It is a new me for the New Year and i will never ENTER contests on this site anymore

    • gaiariva

      sorry for the duplication of messages, mydiscuss have some problems this evening..

    • gaiariva

      yes, they go:) in the brief they say: don’t focous on weight control, it’s Christmas…and the message they asked for was exactly self confidence and a little dose of self indulgence. I showed a little cupcake, not a muffin for 45 people! :)

    • Holly McAlister

      fitness and cupcakes don’t go together well IMO.

    • gaiariva

      holly, if you say that a “messy kitchen” has a negative connotation, you really haven’t got the irony of the overall message. I read the brief too. very carefully. and I know what brand identity is. but I also try to create something that can add some value, not only that respects the brief or uses the same image of packaging etc.

      They asked for something that push people to share, and do you honestly think that your work reaches the goal? I don’t think so. now we discover that Fitness will use you image as the cover of their facebook page..God, this is a damned different thing. there was no need to ask an emotional push. I could go on their facebook, see the awful communication they do, and decide if create a boring work according to it or not. please, don’t take it personally, I know it’s difficult but I’m talking about your work and not about you. I would never share that work. because it has nothing to
      say, for me. and this is the real point, more than the questionable
      quality of the design. also, in my works there are many levels of meaning, you can share because there something to discuss about or to explore, and I’ve carefully chosen words and visual (yes, even the messy kitchen) to fit the brand mission. if you notice, there are references to food, dimension of food (small), courage, smile, self confidence, small goal, perseverance, taking care of our appearance (hairdresser etc) and love for others. so yes: I study the brand like you, and I very very carefully read the brief. every time. I think that as a creator I should do my best to raise the level of mass market communication: they often treat people like dumb. that’s why I always search for a compromise between this intention and the brand. anyway, it’s not my work what matters. it’s that this choice, in my opinion, is really poor quality.

    • gaiariva

      holly, if you say that a “messy kitchen” has a negative connotation, you
      really haven’t got the irony of the overall message. I read the brief
      too. very carefully. and I know what brand identity is. but I also try
      to create something that can add some value, not only respect the brief
      or the same image of packaging etc. they asked for something that pushed
      people to share, and do you honestly think that your work reaches the
      goal? I don’t think so. reallry. now we discover that Fitness will use
      you image as the cover of their facebook page..God, this is a damned
      different thing. there was no need to ask an emotional push. I could go
      on their facebook, see the awful communication they do, and decide if
      create a boring work according to it or not. please, don’t take it
      personally, I know it’s difficult but I’m talking about your work and
      not about you. I would never share that work. because it has nothing to
      say, for me. and this is the real point, more than the questionable
      quality of the design. also, I think that respecting brand identity is
      something (also, in my works there are many levels of meaning, you can
      share because there something to discuss about or to explore) and I’ve
      carefully chosen words and visual (yes, even the messy kitchen) to fit
      the brand mission. if you notice, there are references to food,
      dimension of food (small), courage, smile, self confidence, small goal,
      perseverance, taking care of our appearance (hairdresser etc) and love
      for others. so yes: I study the brand like you, and I very very
      carefully read the brief. every time. I think that as a creator I should
      do my best to raise the level of mass market communication: they often
      treat people like dumb. that’s why I always search for a compromise
      between this intention and the brand. anyway, it’s not my work what
      matters. it’s that this choice, in my opinion, is really poor quality.

    • gaiariva

      holly, if you say that a “messy kitchen” has a negative connotation, you really haven’t got the irony of the overall message. I read the brief too. very carefully. and I know what brand identity is. but I also try to create something that can add some value, not only respect the brief or the same image of packaging etc. they asked for something that pushed people to share, and do you honestly think that your work reaches the goal? I don’t think so. reallry. now we discover that Fitness will use you image as the cover of their facebook page..God, this is a damned different thing. there was no need to ask an emotional push. I could go on their facebook, see the awful communication they do, and decide if create a boring work according to it or not. please, don’t take it personally, I know it’s difficult but I’m talking about your work and not about you. I would never share that work. because it has nothing to say, for me. and this is the real point, more than the questionable quality of the design. also, I think that respecting brand identity is something (also, in my works there are many levels of meaning, you can share because there something to discuss about or to explore) and I’ve carefully chosen words and visual (yes, even the messy kitchen) to fit the brand mission. if you notice, there are references to food, dimension of food (small), courage, smile, self confidence, small goal, perseverance, taking care of our appearance (hairdresser etc) and love for others. so yes: I study the brand like you, and I very very carefully read the brief. every time. I think that as a creator I should do my best to raise the level of mass market communication: they often treat people like dumb. that’s why I always search for a compromise between this intention and the brand. anyway, it’s not my work what matters. it’s that this choice, in my opinion, is really poor quality.

    • Holly McAlister

      I am the winner of the first idea. I wanted to thank you all for your feedback :) I’d like to let you all know that as a designer with 15 years of experience, I find it most important to focus on company branding. Most often, newer designers will design what they want, without having the brand in mind. I always begin a project with research into the brand itself.

      The colors used and the silhouette are indicative of the brand. If you’ll research their cereal, you’ll see a silhouette image. This is their brand image for this product. This is what keeps the brand consistent and identifiable. My design is minimalist. Simple. Clean. It doesn’t overwhelm you with negative connotations (such as a messy kitchen) but rather focuses 100% on a positive mood.

      In advertising, most people don’t have time to sit there and try to understand your visual or your paragraph of copy. Though you may think this is an art contest, it’s not. It’s advertising. Marketing needs to be concise, to the point, quick, familiar to the brand and effective.

      Showing women cleaning or cooking or exercising is not inspirational. Showing a woman filled with the infinite universe… leaping through life, is. At least to me. And apparently the brand feels the same. There is no need for negativity here. I read the brief very carefully and researched the brand extensively. Thank you!

    • gaiariva

      https://en.eyeka.com/photo/view/3372471-She
      https://en.eyeka.com/photo/view/3368431-Cupacke-blue-

      I did two massive editings in Photoshop, but actually I realize that the fake brief totally misleaded me :-/

    • supertramp

      I’ve just seen all the medias, well most of them are so poor, they look like works making by amateur with paint, I can’t believe Nestlé which is supposed to be a big brand has been satisfied by this, actually the winners except the first one of course belong to the least worst…
      which one is yours gaiariva?

    • Mezmerize

      Very unexpected result…second picture is much creative and it’s author is a really talanted…there was many arts deserved to win, but I’m very disappointed with results, it’s very simple, uninspiring and unqualited work ;(

    • gaiariva

      Reading the comments below, I get that I’m not the only one with a brain here. I feel encouraged. The comment of the client are UNBELIEVABLE. They asked for something giving a strong motivational boost: they had a bad boring visual with a rough silhouette and nothing more. Come on. Are you joking, Fitness?? And please, please … “great copy” is ridiculous. Great copy is really, really something else. ps. I’m sorry for the winners (but they don’t care, they got the prizes so I’m sure that they don’t care, and I’m happy for them), but I have to say that this is absurd. I save the second one, beacuse it seems a genuine drawing, even if it does not answer the brief at all. And eyeka staff, please: next time be honest while writing the brief. don’t ask for originality or motivation or bigbigbig things if you know that brand’s communication level is that of a 14 years old teenager (see their facebook..my God). but above all, please SPECIFY when DESIGN means DRAW. I’m sure that a photo-composit like mine would have never won anyway for that reason.

    • supertramp

      It’s always the same here in eyeka ” wahoo it’s so beautiful, so inspiring bla bla” are you kidding me?? at least have an objective point of view, this is not beautiful, take a look at real graphic designers work and you will see what beauty is, no offense to the winners, congratulations, good to you but this is mediocre

    • supertramp

      honestly, this is very bad and if eyeka and the client don’t see it, it’s a shame client has absolute no taste
      the second and third are rather nice but the first one come on! wake up! it’s so cheap, done badly in photoshop
      there is no point to take part of eyeka’ contest anymore, it’s a waste of time and money
      I didn’t take part of this contest but the ones they did, must be very pissed off
      at last I hope so!

    • jhardwick2

      I enjoyed taking part in this contest and I appreciate the quality and originality of everyone’s entry. However, I am surprised that the winning entry seems to be based on the image shown in the brief header. Even the colours are the same. Looking through the entries, I believe there are others that are much closer to the brief showing women’s achievements and celebrating their dedication throughout the year.

    • sagat

      booo

    • gaiariva

      “We are super impressed how well you got the brief and the brand”……………..santa maria madre di Dio…prega per noi peccatori….

    • gaiariva

      vorrei dire a fitness che questo concorso è stato la più grande presa per il c*** della mia esperienza creativa nel crowdsourcing. vorrei anche dire a fitness che di such a motivational boost e di tutte le altre cose richieste nel brief, qui non c’è la minima traccia. infine vorrei dire a Fitness che leggere “great copy” per due parole messe in croce, di una banalità disarmante, è un insulto all’uso della parola, all’originalità e all’intelligenza. infine vorrei dire ad eyeka: svegliatevi. scriveteli giusti, sti brief. ditelo che andavano disegnate queste cartoline. vorrei dire tante altre cose ma mi fermo qui.