Posts from July, 2012

Dear creators,

With less than a week to go to the end of Silhouettes Packaging contest, I understand that this is a pretty short one and therefore, I would like to clarify a little bit more about ‘Kindness’ and ‘Diversity’ – the two main elements that your design should be based on:

Stretch your imagination and show us your creativity! What if kindness was an object? How would it look like (i.e.: soft, tender, delicate,…)? What colour would it be (i.e.: blue, white, yellow,…)?

What about diversity? What kind of object would it be (i.e.: strong, solid,…)? What colour would it be (i.e.: rainbow, polkadot,…)?

These points will help you to shape up your ideas and then you may apply it onto the packaging design.

Since the contest ends this Sunday, 5th August, we really encourage you to submit your entry as early as possible so we could advise you on any changes if needed. Otherwise, if we found out that your entry does not meet the brief after it ends, we will not be able to give you a chance to re-submit it. And don’t forget, your entry has to be in English

Should you have any question, we are just an email away at support-en@eyeka.com

All great brands use powerful evocative imagery with a tagline when they communicate. A photograph or illustration coupled with a short, catchy sentence is all that’s needed to tell the World who they are, what they believe in, what they do and how they can play a part in your life.

Here’s the challenge for you: Create a poster or print ad for eYeka that engages and inspires both our community and our clients.

We want a tagline that will inspire and excite those who read it. Your proposed tagline should appeal to both our community of creative individuals as well as the brands that come to eYeka for fresh creative ideas.

We have EUR 1,000 for the best creation!

Don’t forget to use the discuss tab or sent us an e-mail to support-en@eyeka.com if you have any doubt.

This contest will be running until 16th August 2012. We look forward too seeing your creation

Remember some weeks ago, we asked you to reinvent Pampers’ packaging for modern moms and dads to create a better and more premium experience when they buy, choose, carry, store and use Pampers?
We received 200 over entries in the end and your works are great! Well done everyone

Today we are delighted to announce the 3 winners of Pampers contest. Please find below some words from the happy winners as well:

First Prize of EUR 3,000 goes to Mrno (China) with The Rolling Pampers

“My name is Li Huilin, a student in Jiangnan University, China. My friend recommended eYeka to me last year, and since then I have been participating in lots of contests, specially in design & insight contest. They brought me so much fun to my life and they indeed explored my creativity. Because of eYeka, I have chances to know many creative people in the contests and for me it’s really exciting to see so many creative works from different creators.

I created all of the entries by myself, but I look forward to working with other creators too. Usually my inspiration comes from my own life and the magazines I read. For Pampers contest, I went to the shopping mall to check different diapers products, so I can have a basic idea on how to reinvent the packaging, it was interesting to do so. I was surprised that I won the First prize, still can’t believe it! Thanks eYeka and Pampers! “

Second Prize of EUR 1,500 goes to Will24 (Philippines) with Pampers New Heart design

“Although I am not a professional designer, I have always been interested in it. I like the idea of coming up with innovative ideas and sketching them up in a piece of paper. This Pampers contest has really got me interested because as a diaper consumer myself, I feel that at least I know somethings that could be developed to add functionality and appeal to the diaper packaging. I did not expect for my design to get chosen as one of the winners, knowing that there are a whole lot of other designs by professional designers entered in the contest! So when I got the congratulatory words from eYeka, I was really surprised. There’s no other feeling like winning and I feel very happy and honored that I won. Having won a couple of other contests in the past, I must say that joining eYeka has been a truly rewarding experience for an amateur like me and I encourage my fellow creators to keep on participating. Who knows, it might be you who will win next time “

Third Prize of EUR 500 goes to natyzea (Colombia) with Packaging design diapers

“Hi! My name is Natalia Zea, I’m from Medellin Colombia. I am working as Director of Advertising and Marketing in a company of oral and Maxillofacial Radiology. Although my focus has always been in the area of marketing, I always love the creative process of making an advertisement. I have never been a believer of these competitions because I never won anything before. But when I saw the Pampers brief, I found it quite interesting so I dared to participate, although I never thought I would be one of the winners. I would like to say to all the artists: never give up! You have to show your ideas and it’s even better when they’re awared with a prize! Many thanks to eYeka and Pampers!”

Congratulation to the winners! And for everyone who have taken a part in this contest, well done and thank you very much !

ps : Due to the confidentiality of the contest, our client would prefer not to be published media. Thank you for your kind understanding.

Hellooooo everyone!

Today we have a new yogurt-related contest for you!

Packaging for yogurt brands says so much about what’s inside. The name and design communicate so much about the taste and the benefits of the yogurt.

Silhouettes, a delicious and creamy yogurt from Danone is looking for new packaging designs that are inspired by two key ideas – kindness and diversity. 

Click here to view the brief and participate!

 p.s.: you have to read the full brief to understand what we are looking from you.

We have EUR 5,000  for 3 best creations:

1st Prize: EUR 1,500 up to EUR 3,000
2nd Prize: EUR 750 up to  EUR 1,500
3rd Prize: EUR 250 up to EUR 500

This contest will be running until 5th August 2012. Yes, we know it’s not long. So get your gears together and WOW us with your designs! 

The Danonino brand of yogurt by Danone, has a Dino character that is a well-known mascot for kids aged 3 to 6 years old.. Moms love the health benefits of Danonino yogurts and kids love the Dino character. The Dino character is all about being healthy, happy and learning. He is a fun-loving real friend to kids and he cares about the environment.

Your challenge is to bring the Dino Character to life by showing us what he does in a typical Dino day. Create his personality. Tell us what he is like? Tell us what he would say? Put him in today’s world. Who is he with? How does he interact with other kids and moms? Show us how he cares about the environment?

Click here to read the brief and participate!

We have 5,000€ for the best prints/illustrations:

1st Prize 1,500€ up to 3,000€
2nd Prize 750€ up to 1,500€
3rd Prize 250€ up to 500€

Don’t forget to use the discuss tab or sent us an e-mail to support-en@eyeka.com if you have any doubt.

This contest goes until August 12th and we are anxious to see your projects!

Packaging for food products can be very similar and pretty boring: most don’t look appetizing or whet one’s appetite. That’s why a leading grocery store company is looking to develop a range of packaging that communicates the “real taste of good food”.

So, your challenge for this contest is: to create packaging that celebrates the “real taste of good food”. Your packaging idea must stand out on the shelves, be modern and appetizing and importantly work consistently across 4 broad families of products while taking into account what consumers value.

IMPORTANT: to create your project, don’t forget that you have to use pictures and logo in the attached file in the brief to show us how your packaging design can work across the 4 broad categories.

Click here to read the brief and participate!

We have 5,000€ for the best prints/illustrations:

1st Prize 1,500€ up to 3,000€
2nd Prize 750€ up to 1,500€
3rd Prize 250€ up to 500€

Don’t forget to use the discuss tab or sent us an e-mail to support-en@eyeka.com if you have any doubt.

This contest goes until August 8th and we are anxious to see your projects!

Dear creators, we are glad to announce the 3 winners of “Clean up your act!” contest ! 

This contest was a great success, thanks everyone to your participation ! eYeka community managers, as all the jury, enjoyed to watch all your submission
And the winners are…

First Prize of EUR 5,000 € goes to piogil (from Spain) with Mision Asteroide

Second Prize of EUR 3,000 € goes to kegcheck (from USA) with The Big Red Rocket

Third Prize of EUR 2,000 € goes to marco01000123 (from France) with Didn’t work without Cleanipedia

Due to the confidentiality of the contest, unfortunately we cannot show contest media :/  BUT ! the brand is currently preparing its own platform on which it will publish all entries contest. So you’ll have to wait until October before you can discover our prize list. Don’t worry, we’ll talk before in the meantime.

Congratulations to everyone! And BIG thank you from us to all of you who have taken a part in this contest. All of your creations are awesome !

Some weeks ago Remy Martin came to eYeka looking for a way to make the bottle stand out in the top bars or glamorous nightclubs. Remember?
You guys had plenty of nice ideas and really glorified the bottle. We had 36 accepted media for this contest, there were very original and elegant ideas, but the client finally choose his fab three.
Here they are! Well done, everyone!
You can see their comments in italics.

First Prize of EUR 3,000 goes to FlojoArt (Germany) with change the atmosphere

When I read the letter I was immediately on fire!! I always wanted to do something in that way! The basic idea I had for some time. But I had to adjust to Remy Martin still. I experimented with bottles and lights, and it came some cool results out of it. With the animation, I tried to give the same feeling. After long try around I was rather happy with the result.In this contest, I have invested much time and learned a lot. It is great and, a greater motivation if you have a goal, I’m even happier that it was enough for a price.It was not my last contest! Thank you eyeka!

Second Prize of EUR 1,500 goes to VegaFX (Italy) with Pulse – The Heart of Cognac

I participated in this contestI because the brief was seductive, I create using 3d studio max and vray for 3d, after effects and premiere for video compositing. Lately I am being inspired by the German metaphysics of Christian Wolff. I work alone (I suppose because I have a bad temper), and i bumped into eYeka randomly, sometimes surfing the net leads to unexpected shores.

Third Prize of EUR 1,000 goes to VisualCrow (Singapore) with Carpe Diem

I participated in this contest because the brief look interesting and I had free time .I usually create my work through 3d softwares and After Effect, I work in a team or alone depending on the difficulty of the task. My inspiration comes from anywhere basically.

Congratulation! And for everyone who have taken a part in this contest, well done and thank you very much!

PS: We are sorry we cannot show you the winning entries for privacy reasons. Thanks for your understanding.

Hello eYeka Community!

Thanks to your amazing support we have brought consumer creativity at the Cannes Lions Festival!

The 2 workshops eYeka ran were extremely well received with many marketers, agencies and professional creatives getting a better understanding on how creative individuals contribute fresh and original ideas to solve the biggest marketing challenges.

Spot eYeka!

We showcased many examples of great work you produced, including the 3 most voted videos on our www.facebook.com/ROLcannes page. We also had the chance to talk to the organizers and we agreed to continue the discussion on opening up a new category to recognize creative individuals like YOU!

eYeka Workshop with our Insights & Innovation Solutions Director talking

Our Facebook page is now numbering over 12,000 likes. We have a few ideas on how to keep the flame burning but we would like to hear from you: What do YOU think we should do next with the ROL campaign and its Facebook page?

We’d love to hear from you!
Thanks for sharing your thoughts