Posts from June, 2011

IMPORTANT note about Chivas J&J CFE

Jun 30

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Hi guys,

Good news: we have cleared up the brief for easier understanding, because we realized it did not exactly express what we are expecting. Some thought we are looking for an ad but the truth is, we are not looking for an ad, but instead, we are looking for a new, hip, classy, trendy ways to promote Chivas J&J in premium cities in China.

It can be anything! From new drinking experiences, special events to promote it, new drinking games, unique ways to sell it or make it stands out in bars and KTVs, new rituals around serving and drinking it, mobile apps using location detector, augmented reality, QR codes, … anything goes! Show us your wild imagination :D

And remember, every element in your entry has to be original and free of rights. :)

Chivas J&J call for entries is ending in 6 days, precisely on 6th July 2011.

So what are you waiting for? Click here to view the brief and amaze us with your unique and creative ideas!

Introduce Pond’s Institute to the world!

Jun 28

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Pond’s might be one of the famous brands in the beauty industry, but only very few people know the geniuses behind all those beauty products.

The people who have created many world’s firsts and scientific breakthroughs are The Pond’s Institute.

Pond’s Institute is a proudly independent group of scientists that ensures that all Pond’s innovations meet the highest scientific and consumer safety standards. They have been leading the scientific community in understanding skin and beauty since 1846 (that is more than 150 years ago!).

Science may sounds boring to some of you, but actually the scientists at the Pond’s Institute have a lot of interesting scientific stories to be told!

Now we would like to invite you to take their scientific stories and bring them to life in a way that is entertaining and appealing to the average consumer.

Select one or more of the stories that we have provided on the brief page and bring them to life in a 60-90 seconds video or animation that tells the story of Pond’s Institute.

You can be as creative as you like! There is no limitation! BUT, do remember to read the brief thoroughly so you will fully understand what we want from you. ;)

Here are the prizes for the best videos:
1st Prize: USD 3,000
2
nd Prize: USD 2,000
3
rd Prize: USD 1,000

Pond’s Institute call for entries will be closed on 21 August 2011. So let’s get going and check out the brief here! :D

XYZ drink – alongside you everyday

Jun 22

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Introducing XYZ, a brand new drink that will launch in the Indian market in a few months time. It is a delicious water based drink that restores your body, mind, and mood. With crystal clear water enriched with proprietary blend of vitamins and minerals, it will deeply hydrate your body and give it nutrition.

And with nice stimulating fruit flavors and aroma, topped with a uniquely shaped, cool, light blue bottle, you will want to drink XYZ anytime, anywhere.

But XYZ is not an energy booster, and neither it is carbonated. XYZ is healthier than that.

Today we invite you to show us how XYZ can be your reliable companion to go through the day, anytime, anywhere to fully replenish you so you will always be ready. Show this in a 30 to 45 seconds TV commercial.

Click here to view the complete brief.

And now, for the prizes!

We have:

First Prize : EUR 3,500
Second Prize: EUR 2,500
Third Prize : EUR 1,500

XYZ Drink call for entries will be closed on 26th July 2011. So let’s get creative! :D

Are you a doer?

Jun 21

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In life there are dreamers and there are doers. Dreamers like to talk but stop short of making things happen. Doers are ordinary people who pursue their passion by doing, because it is who they are.

Let’s take a look at the following examples: An accountant crafts architectural models in his spare time and decides to build schools for a charity project in Africa, and A bedroom DJ who compiles mash-up tracks to entertain his friends goes on writing the first mash-up opera. Whether it is connecting with others to make a difference, working towards social change, expressing their talent and individuality or inventing something out of this world, doers can do anything and everything and will stop at nothing to accomplish the “do”s in their lives.

With the help of technology as an enabler of turning dreams into reality, doers can create something extraordinary than dreamers can only dream of.

And that is theme for this call for entries by Lenovo.

Yes, that international brand of computer producer.

Lenovo wants to celebrate those who do and invites you to share your doer story through a 30 to 60s video/animation that will show how an ordinary person can create extraordinary things, by doing.

Inspire us with your extraordinary doer story!

Produce a video or animation work inspired by a real life scenario, but remember, we are not looking for an advertisement or a TV commercial for Lenovo ;)

Here are the prizes for those who can inspire us with their doer stories:

  • 1st Prize: USD 5,000 + 1 IdeaPad tablet
  • 2nd Prize: USD 3,000 + 1 IdeaPad tablet
  • 3rd Prize: USD 2,000 + 1 IdeaPad tablet
  • 4th to 6th Prize: USD 500 + 1 IdeaPad tablet each

Very interesting right? :D

Lenovo ‘Inspire us with your extraordinary doer story!’ ends on 31st July 2011.

Before you get very excited and start doing your entry, make sure you check out the complete brief here!

“We like the world” winners announced

Jun 20

kellog

We are happy to announce the results of the charity contest called “We like the world”. It was aimed at helping out the Colas family before they embark on the journey of their lives. Still remember what they are set to achieve? Building a school in Burkina Faso with the help of their Facebook fans and “La Voix de l’Enfant” organization.

We’ve asked you to create a short, funny, emotional, inspirational, intriguing, captivating, or factual video where you show us what you like in the world, and why. Now is the time to show the winning creations and award them.

The winners!

  • 1st prize of $1,000 USD + custom plate in the creator’s name placed around the school on a tree goes to MSTR and his “I like the World”
  • 2nd prize of $500 USD + custom plate in the creator’s name placed around the school on a tree goes to JohnGilbert and his “Film”

Congratulations to everybody who participated in this noble cause. Do not forget that all the authors of the accepted videos will have their custom made plate planted on a tree around the school with their name. Your creations donated $50 dollars to the Burkina Faso’s school each!
See you at eYeka!

Express “creativity for solidarity”

Jun 20

kellog

Women’s capacity of initiative and solidarity make them actors of an international sustainable economic change. Earthtalent is a network that encourages local initiatives of creativity for solidarity in favor of women (to learn more: http://www.earthtalent.net). The network’s actions are aimed at the heart of companies in order to reveal talents to benefit a more united world. Earthtalent wishes to illustrate what “creativity for solidarity” represents, and inspire around Earthtalent’s visions and actions.

Through a video/animation (30 sec – 1.30 min), photo, poster, painting, text, installation, poem, sculpture, or any other form that you see fit, illustrate how creativity can help solidarity, or help to be united.

Follow the link to participate

You should be visionary, authentic and inspiring by defining the concept and roaming around its values.
The creations will be eventually used internally, on the website, in conferences, or even in expositions around this theme!

Prizes that await the most inspiring of you:

    Video

  • 1st Prize: 3,000 €
  • 2nd Prize: 1,000 €
  • 3rd & 4th Prize: 500 € each
  • Free format

  • 1st Prize: 1,000 €
  • 2nd Prize: 500 €
  • 3rd & 4th Prize: 250 € each
  • 5 runners up: 100 € each

Express your feelings and inspire others!
Last day of participation is June 9!


Serenade us with your music

Jun 17

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After much consideration from all judges, including the CEO of RAYMOND WEIL, musician Marié Digby, and the votes on RAYMOND WEIL’s Facebook page, the winners of RAYMOND WEIL New Music Talent have finally been chosen!

Let’s see the 2 talented musicians who have entertained our ears with their beautiful melody:

Grand Prize (USD 5,000 + RAYMOND WEIL Tradition 9577 STC 00650): Clockwork by Samora20 (New Zealand)
Most Popular Talent (USD 1,500): Lost in Time by chirubluerecords (USA)

Congratulation guys! Well done! :D

Help us set a pioneering trend with Chivas!

Jun 17

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Chivas, a famous whisky brand famous for its’ distinctive taste, is launching a new special, premium edition whisky: Chivas J&J.

This exclusive whisky is specially made in honor of the pioneering brothers James and John Chivas. It is a blend of 2 rare, precious malts and it’s exclusively distributed in selected bars/KTVs (Karaoke) in T1 (Tier 1) and T2 (Tier 2) cities in China. It will surely become a trendsetter.

Now we would like to ask you for new ideas on how to get our target audience wanting to try Chivas J&J and order bottles of it when they are hanging out in a bar or KTV with their friends.

You are welcome to introduce us to new drinking experiences, new drinking games, new rituals around serving or drinking, etc., through illustrations, sketches, concepts, photos, video, animation, … basically any visual medium that will best convey your idea and make it easy to understand. But DO NOT make an ad, because we are only interested in your ideas.

What we have prepared for you:
1st Prize: USD 2,000
10 Runner Ups: USD 500 each

Chivas J&J ends on 6th July 2011. So click here to check out the brief and participate!

The future of personal transportation

Jun 16

kellog

For some people commutes in and around cities are getting longer and more difficult, for others it’s more about finding the best ways to move quickly through them, for others it’s more about making travel’s time better, richer, newer…

New ideas helping us getting around from point A to B in the best possible manner are being developed every day. We want you to be a part of that by contributing your own!

What are the main benefits of your new motorized vehicle, what features it has, how you “live” on board, and especially why it evolved the way it did. You don’t have to be a designer or an engineer, all you have to do is to imagine new expectations, solutions and benefits based on your own experience ;)

You can help a major automotive brand find pragmatic ideas for years to come!

Here is your link to the brief

Through either a short video, a comic, a short text, a PowerPoint…express the way you see the future based on your present experiences and expectations.

Our sweet prizes for you!

  • 1st Prize: 1,500€
  • 2x 500€ for the 2 runners up
  • 4x 250€ for the 4 following

Take your time, but always keep in mind
The deadline is July 5!

Motion & Emotion winners are here

Jun 15

kellog

Hello all Peugeot fans out there. We had a Peugeot Motion & Emotion contest not so long ago and we received some amazing entries from you! Excited already? You should be, because today we have the winners!

We asked you to express the motion of Peugeot that stirs emotion in your hearts. Not easy at all, huh? We thought so, until we saw the entries and we were left dreaming for a car experience like this of our own.

All in all, we envy you, we couldn’t participate in this amazing contest, nevertheless, congratulations to you all and more so to:

Congratulations everybody and thanks for your amazing creations!

See you soon at eYeka!