Posts from February, 2011

How would you promote a new drink?

Feb 23

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Hello to our friends in India!

It’s time to show us your creativity in promoting a drink, a delicious water-based drink that completely restores your body, mind, and mood. Tell us how you would promote this drink through a video, animation, storyboard or an illustrated story. The idea is not to shoot a TVC but to surprise us with your creative idea or insights.

As for the prizes, here’s what we have prepared for you:

CEO’s Pick
5 x USD 1,000

Most Voted
5 x USD 150

This Call for Entries is strictly open to participants based in India only.

“How would you promote a new drink?” will be running from 22nd February to 17th March 2011. Top entries will be shortlisted on Facebook for voting. Details will be announced later.

So, our Indian friends, show us your immense creativity and amaze us! Click here to participate! :D

Cheers,
Your eYeka Community Managers

How do you see the next generation of smartphones?

Feb 21

We’ve heard somewhere on the web that « the crowd would not have invented the iphone » or Ford’s quote; « If I had asked people what they wanted, they would have said faster horses ». We would like you to prove these quotes wrong because we know that you can come up with the best ideas !

Through a design, sketch, scrapbook, PowerPoint … or even video or animation we would like you to imagine what the top smartphone brands will or should design next!

Click here to participate!

PRIZES : $2,500 USD
- 1st Prize : $1,500 USD
- 2nd Prize : $500 USD
- 5 runners-up : $100 USD each

Cheers,

Nicolas

Krave with Kellogg’s and win up to £5,000!

Feb 21

A new contest has arrived on eYeka for Kellogg’s with up to £5,000 to win!

Krave is a cereal like no other, it has a voracious obsession for chocolate and the only way to get that irresistible chocolate filling is to be relentless in it’s pursuit of chocolate chunks. And now that NEW Krave Milk Chocolate has been unleashed, chocolate will never be safe again!

We want to know what happens when you’re ‘unleashed’ in your pursuit of milk chocolate – Are you as relentless as Krave?

Through a 60 seconds max video, using your imagination and creativity, show us how you can be ingenious in your pursuit of milk chocolate, just like Krave.
Illustrate in this high energy video your burning desire for milk chocolate and the lengths that you’ll go to in order to get it! This could be a group video involving loads of Krave lovers or just you.
Your video should have the potential to go viral and be funny, wacky, or totally off the wall!

Jury’s Prizes:
- 1st Prize: £3,000
- 2nd Prize: £1,000
- Runners-up x 2: £500

Click here to upload your creations until March 31st.

Saving is cool, winning is better!

Feb 16

Hi all :-D

We are glad to have our Saving is cool winners here! Remember we asked you about thinking of a cool and easy way to help more people save money every day. So many different and originals ideas came up, which is great! Thanks a lot to all participants!

These call for entries results are confidential so we can not reveal which are the winning media but we can share creators’ names:

  • 1st Prize: mikevance wins $1,500 USD
  • 2nd Prize: shobz wins $500 USD
  • 5 following Prizes: lacullinane, skhuters, Helga_Bothe, adamedworthy & G-Pac win $100 USD each

Congratulations to all our winners!

The question is: will they save the money they won?

It’s time to compose some songs with RAYMOND WEIL!

Feb 14

Blog_EN

Remember RAYMOND WEIL ‘By You’ that ended a while ago? Where we asked you to tell us your stories about your relationship with your watch through video, animation, and music? It was such a great success! :D

And now, RAYMOND WEIL is inviting you again, musicians, to be inspired and let your passion flow!

RAYMOND WEIL New Music Talent is a regular campaign runs by this Swiss luxury watch brand, and this year marks the 4th time of it to be held. With over thirty years of dedication to the music scene, RAYMOND WEIL is constantly cultivating and supporting new and upcoming artists across all music genres.

What do we want from you?

You need to submit the following two to be qualified:
1) An original song or music that is created by you. It can be of any theme/genre. (It can be a song/music that has been created by you before).
2) An original song or music dedicated to or inspired by RAYMOND WEIL.

Each music or song track has to be minimum 2 minutes long.

As for the prizes, here’s what we have for you:

Jury’s Pick:

  • USD 5,000
  • Tradition 9577 STC 00650 or equivalent
  • Talent and his/her winning works will be promoted on RAYMOND WEIL website and Facebook page

Most Popular Talent:

  • USD 1,500

(10 talents will be shortlisted and featured on RAYMOND WEIL Facebook page for voting of the “Most Popular Talent”. Voting Period: 11 – 24 April 2010).

Entries will be judged by RAYMOND WEIL and top YouTube music personalities who will be announced later. Stay tuned to find out more!

RAYMOND WEIL New Music Talent will be running from 10th February to 3rd April 2011. So musicians, start your engine and amaze us with that beautiful notes arrangement of yours! Click here to participate!

Cheers,

Xuan and Amelia

What the heck does “eYeka” mean?

Feb 11

Hi guys!

Ever wondered what does eYeka really mean? We bet some of you did! ;)

We also realized that some of you were confused on how to spell “eYeka”. Is it [ai-ka], [aye-ka], [hai-ka], or how?
In this blog post, we’d like to explain it to you once and for all! :)

eye-ka-eyeka-rebus

‘eYeka’ is pronounced as [ai-ka] (eye-ka) and is a combination of 2 parts:

The first part is eye (yes, the organ of sight),

The meaning behind this is probably quite easy to understand. It’s about how our creative community (yes, that means you!) expresses ideas in a visual way, this is why our multimedia player reads everything from text documents to music and videos. By submitting visual creations to respond to our call for entries, you express what you have in mind, which leads us to…

…the second part of eYeka: the Egyptian hieroglyph Ka

The touchdown-like gesture that you can see here is the symbol of the Ka, the Egyptian representation of spiritual essence. The Ka was the “spirit”-part of the human soul, made up of five parts. A living person had Ka from the day of her/his birth to the day of her/his death. The Ka is also the reason why Egyptians mummified the dead; it needed a place to live even after the body died. According to EgyptianMyths.net, the Ka became supreme after death, kings like Ramses II thus claimed to have more than 20 Ka’s!

So in short, eYeka means the soul of the eye :)

What do you think of it?

Kiss me, will you?

Feb 07

Estee Lauder_EN

Hey there ladies, how would you like a lipstick that is so incredible that nobody can resist kissing your lips? ;)

And gentlemen, we bet you like to kiss a pair of irresistibly seductive lips, aren’t you? ;)

Estée Lauder, one of the world’s most renowned beauty company, is launching Pure Color Lipstick, with colors that look and feel so incredible that nobody can resist you!
With a touch of elegance and modernity, Pure Color Lipstick will bring out the true beauty in you and helps you exude your seduction power.
In accordance with this launching, Estée Lauder invites you, our ever-so-creative creators to jump onboard and amaze us with your video and animation.
Through a 30 to 45-second video or animation, show us the power of having seductive lips, ready to be kissed…or not.

Tell us how Pure Color Lipstick reflects your inner beauty and makes you look and feel empowered, elegant, confident, irresistible, seductive, and in control. Will it lead to the perfect kiss, the perfect love story?
And to reward your effort in astonishing your viewers, we have prepared USD 3,000 cash for 1 (one) Grand Prize winner, and USD 2,000 cash for 1 (one) Runner-up winner!
Estée Lauder “Irresistable Lips. Irresistable Kiss?” will be running from 31 January 2011 to 27 March 2011.

So get your girlfriend, wife, or any woman you know (to get idea, perhaps?) and start your creative wheel rolling! And as usual, please read the rules and brief thoroughly before you join and submit any entry.
Ready? Click here to participate!

Lancaster: the winners’ DNA

Feb 03

Lancaster : 1 call for entries, 45 days of contest, 80 submitted videos, 7 000 € to win, 8 prizes. No doubt, it was an amazing contest! It was not only because you had to express your original vision of the DNA, but also because the Jury has been seduced by all the media!

First of all, we have to apologize for the delay: actually, the Jury has chosen to add one more prize to congratulate Aehtam for his great job that could not be picked among the initial prizes. Here are the winners:

First Prize (3 000 €) : “DNA in Women” by simwarren
Second Prize (1 500 €) : “Eyes” by tossen

3rd Prize (500 €) : “Beauty” by ohmphotography
4th Prize (500 €) : “It’s what makes you, you” by bella87
5th Prize (500 €) : “Be different” by stelios
6th Prize (500 €) : “Look at you, you look beautiful” by Eduino
7th Prize (250 €) : “Have you ever known the beauty password?” by Andrey_Kovalov
8th Prize (250 €) : “Espress you Beauty” by guimik

Jury’s Crush Prize (250 €) : “Lancaster Origin of Beauty” by Aehtam

SMU “Discover a Different U!” is extended!

Feb 02

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Due to overwhelming response, you’d be glad to know that the dateline for SMU “Discover a Different U!” has been extended to 16th February 2011!

There’s also a slight change on the brief. We now ask you to share with us your story of transformation through SMU. Tell us how you discover your hidden talents and become a better person in life through SMU.

Show us your transformation through a video, animation, design or illustration.

To remind you again, we have up to SGD 12,750 cash up for grab! :)

So click here to participate and don’t hesitate to contact us should you have any question!

Cheers,

Bastien