In this post, we’re showcasing another one of the 5 Sony Make Dot Believe contest winners. Meet The 4th Floor, the brilliant team behind “The Color Hunter”.
Tell us about your team.
The 4Th Floor is a fresh and constantly growing creative bureau. Formed in late December 2008 by freelancers Bogdan Albulescu & Istvan Nonn, The 4Th Floor built its philosophy and approach on creative thinking, customer loyalty and transparency, reliable partners, quality coffee, great musical environment, love marks and memorable personal experiences. The bureau’s story converged in what became our leading mantra : “Just Enjoy Thinking!”
Recently, a new virtual member joined us. He’s called Bulb-a-Zoid, a metaphoric spermatozoon tailed light bulb. It’s our graphic way of supporting our mantra.
We offer Brand Strategy & Experience, Graphic & Web Design and Copywriting integrated services.
Being part of the eYeka Community is just our way of showing our passion and interest for video production, filming, script writing and we would like to transform this hobby, one day, into a business service offered by The 4Th Floor. What we would like to mention is the full support and involvement in all the Eyeka projects we’ve attended, on behalf of our good, good, “weirdo-freak” friend, Cristian Peres.
What made you want to participate in Sony’s My Dot Moment Contest?
The main reason is related to love. Sony is a Love Mark for us among other brands.
What’s the inspiration behind your entry?
After many brainstorming hours, we finally wrapped up a story about a painter, whom we named The Color Hunter, who seeks inspiration for a new ”masterpiece”. In our heads inspiration is strongly related to mental projections. Our Color Hunter is standing in front of a blank painting inside which she projects herself imaginary into a very realistic world in which she begins a journey seeking the perfect colors for her new painting. Having in mind Sony’s “Color like no other” campaign we decided that the colors she’s after would be the RGBs.
Once returned from her mental quest, she begins her new visual chapter by painting the first color dot on the blank painting cloth. That is Sony’s Make.Believe “play button”
What things do you enjoy about eYeka and what are some things which you hope could be improved on/added in the future?
Personally, I enjoy the fact that eYeka feeds itself on creativity and share’s the need to fight reality with ideas.
I would also like to see more Romanians, both brands and creatives, joining the community.
Any advice to your fellow aspiring filmmakers/animators?
Never sell your ideas for free, always keep walking no matter what, never kill your personal passions and always keep in mind that you are unique.
Last month, we launched a Piaget Video/Animation competition based on the keywords: Piaget, Possession and Celebrity. We received a great variety of entries amounting to over 70 submissions, out of which, the jury selected the top 3 winning works!
Here they are…
Huang Yuelin (aspirin), China
Lulù Vichy (shimizu), Italy
Florian Ghiglione (jitter), France
They win 3000, 2500 and 1500 Swiss Francs respectively.
Congratulations to the winners and thanks to everyone who participated!
As you’ve probably seen, we had on ongoing contest on eYeka for Renault ZE. The submission part is now over, but as it’s now becoming more and more frequent, now starts the viralisation period!!
For those of you who didn’t get the chance or the time to participate, you can still win up to 3000€ until May 17th!
Ambassador’s prize: 1000€
It’s really simple, just go to http://en.eyeka.com/partner/hellozeworld , and be the person who invites the most people to come see hellotheworld.com using the eYeka tools!!! (more details on the page)