Create the ideal HUGO fragrance for Millennials

27 February 2015 - par Natasha

Hugo Fragrance - launched Feb2015

Everyone likes to smell good. A scent can make you feel confident and ready to do great things. It makes you feel seductive and expresses your personality, or your mood. On every occasion, perfuming yourself will have an impact on you and the people around you. Perfume is powerful. Yet young people don’t buy perfume anymore. Why not? There are many reasons for this.

The product in itself is perceived as being fragile and not easy to carry.

Fragrance shops are not places where young people like to go. Young men can even be scared to go to these places.

The brand HUGO creates fragrances that are a “fresh boost for everyday life situations”. It is young and innovative. HUGO wants to connect with young people by creating a new fragrance product or a new solution (whatever this may be) that will be relevant to them and linked to the way they live.

So… do you think you can find the way to make young people try fragrances again?

Invent the next breakthrough fragrance innovation that Millennials will find irresistible.


Read the brief

Send your entries before March 22 and win up to €10.000!

  • #1 prize: €4.000
  • #2 prize: € 2.000
  • #3 prize: € 2.000
  • #4 prize: € 1.000
  • #5 prize: €1.000

Good luck!

Time for the second phase of our CRUNCH contest!

27 February 2015 - par Natasha

Crunch Pitches - launched Feb2015

The goal of this contest is to select three finalists who will shoot their videos for CRUNCH. 

How does it work? After reading the full brief, you will come up with a story for CRUNCH and pitch it to us, through a video. In order to help us understand the storyline, please show us a storyboard (sketches, pictures) of what the scene would look like.  We will select the best ones and the Brand will pick three finalists. Those three finalists will get production grants (3,000 euros each) that they can use to produce the videos. The finalists selected to produce the videos have a chance to win a prize (Final prizes are 10,000, 6,000 and 3,000 euros for 1st, 2nd, and 3rd places)

Imagine a story about CRUNCH Cereals helping teens getting out of boring situations and/or social conventions. “Pitch” your story to us, letting us know what your final video will look like.

OBJECTIVE: CRUNCH wants to convey that teens are often in tricky situations (embarrassing conversations, awkward moments, boring or too conventional situations) and they wish they could get out of them.

CRUNCH ROLE: to get teens out of these moments. Due to its incomparable crunchiness, CRUNCH explodes in their mouth and this creates a physical effect on the teens and their environment (= the CRUNCH effect) that helps them solve the situation in a funny way. The reality can be exaggerated, but please be careful not to make the situation be turned by magic.

Participate now! 

Upload your pitch by March 15 and win up to €28.000!

Grants – €3.000 each (3 grants)


  • #1 prize: €10.000
  • #2 prize: €6.000
  • #3 prize: €3.000

Good luck!

Bring back the magic to Pond’s iconic Cold Cream!

27 February 2015 - par Aldrich

Pond's Cold Cream

Hello eYeka,

Your job is to inspire women to try out the ultimate beauty product – Pond’s Cold Cream. It’s a classic, iconic skin care product that has been used by women all over the world since 1907 to remove even the most stubborn make-up and dirt, while nurturing their skin. Younger women in their 30s are not aware of its iconic status and how well it works. We want you to infuse your creativity into Pond’s Cold Cream, in a contemporary and fabulous way, so they won’t be able to resist trying it out.

Create an original, contemporary poster with a tagline that brings to life one of Pond’s Cold Cream’s fabulous benefits, so that young women in their thirties won’t be able to fight the urge to try it out!

Format: Poster with tagline (maximum 2 pages PDF)

Click here to read the brief and participate!

There will be 5 winners with a total prize of  10,000€:

  • #1 Prize 4,000€
  • #2 Prize 2,000€
  • #3 Prize 2,000€
  • #4 Prize 1,000€
  • #5 Prize 1,000€

Get creative and submit your entries by 29 March 2015! Looking forward to seeing your entries! :)

Young Lions Health Award

25 February 2015 - par Ekaterina Pashina

Lions Cannes


The Young Lions Health Award in association with UNICEF and Unilever aims to discover the next generation of young talent in creative Healthcare communications. This will be done through a competition focused on mobilising support for UNICEF’s objective to strengthen health systems in the developing world.

Professionals working in advertising agencies or client organisations who are under 30 years old (born on or after 27 June 1984) are called to respond to the brief set by UNICEF with a creative integrated campaign.

The Young Lions initiative is a great opportunity for UNICEF to tap into an unparalleled source of creative communication ideas to raise support to help UNICEF strengthen health systems in the developing world.

Click here to learn more!

This contest will end on March 27, 2015 23:59 UTC.

The winner(s) will receive a complimentary pass to the Lions Health Festival including accommodation and flights. Winner(s) will also be awarded on stage at the Lions Health Award ceremony on Friday 19 June.

Hello and have a Wonderful Goat Year! ^^

24 February 2015 - par Charlene Ho

Hello eYeka creators!

大家好!I’m Charlene, the new Chinese Community Manager of eYeka.  Happy Chinese New Year! 新年快乐、万事如意、羊年行大运!I’m really excited and happy to be part of the eYeka community.   Looking forward to do my best and at the same time have fun in the world’s biggest creative playground.

A little about myself, I’m an introvert who likes music, photos and reading.  I enjoy taking pictures and working on them before posting on instagram.  Different filters create different moods of the photos and these are kind of like my mini creations?  (^^)

Here’s a picture of me feeling thankful for receiving red packets, a form of Chinese New Year blessings, from my parents.


Pictures always says a thousand words, don’t they?

Enjoy the rest of the Chinese New Year and see you soon!




Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

23 February 2015 - par Ekaterina Pashina

McDO 2

Attention to all Creators… This is THE Big Brief. One that we’re very proud to bring to you. It’s about two of the most iconic food in the world: The Big Mac and Chicken McNuggets. How big is that?

Do you want to be a part of the reinvention of McDonald’s? Take your chance and join this big contest.

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

 Format: Presentation with text and illustrations (8 pages max)

Click here to join the contest!

  • #1 Prize €4,000
  • #2 Prize €2,000
  • #3 Prize €2,000
  • #4 Prize €1,000
  • #5 Prize €1,000

Send your ideas till March 15, 2015 23:59 UTC!

Good luck!

Make bank branches feel like home for Crédit Agricole

20 February 2015 - par Natasha

CA Future Bank Branch - launched Feb2015

The Crédit Agricole is a modern and leading bank, founded on cooperative and mutual values, offering both online & offline experience.

The world is dramatically and constantly changing and people are constantly moving away from branches because they are more and more frustrated about the services offered, ability of advisors to listen and understand their needs, delivering tailor-made advices. Technology can’t solve this, but rather a more human and emotional experience is expected.

Crédit Agricole wants to keep as their main asset and differentiation a human dimension and a spirit of solidarity. In this context Crédit Agricole has a role to play to reinvent the branch. If you could create YOUR branch of the future, what would the whole experience look like?

Staying true to the values of solidarity and local grounding, tell us stories of what experience your branch will provide, in the future.

Read the brief

Send us your stories by March 22 and win up to €5.000!

  • #1 prize: €3.000
  • #2 prize: €1.500
  • #3 prize: €500

Good luck!

Design a new exciting packaging for “V Energy Green”!

18 February 2015 - par Aldrich

V Energy Green

Hello eYeka,

Gen Y (18-24 years old) needs a lot of energy in order to keep up the parties, beach days and evenings that turn into nights that end in the morning… it’s exhausting, but with a fear of missing out… Gen Y wants it ALL!

Luckily they have the ultimate solution – V Energy Green Drink. It’s the most popular energy drink in Australia and New Zealand. It gives them the much-needed energy boost that helps them be at their most awesome best!

Your challenge is to get them to drink V Green even more often, by thinking of new and exciting ways to package the drink and take V Green to the next level. Basically make it the most desirable energy drink – EVER!

Format: PDF presentation with text and images – 5 pages max.

Click here to read the brief and participate!

There will be 5 winners with a total prize of  10,000€:

  • #1 Prize 4,000€
  • #2 Prize 2,000€
  • #3 Prize 2,000€
  • #4 Prize 1,000€
  • #5 Prize 1,000€

Get creative and submit your entries by 15 March 2015! Looking forward to seeing your entries! :)

Show how BAM can blast and eliminate grease instantly!

17 February 2015 - par Aldrich

Easy-off BAM

Hello eYeka,

Grease is the worst stain to remove as the grease cells stick together, making them impossible to take apart. Luckily BAM is here to the rescue, it’s a badass at destroying grease as it forces it to separate into small cells, which can be wiped off easily.

BAM is looking to present this kick-ass power against grease to women in real time, right before their eyes, through a crazy and OVER THE TOP demonstration. Your job is to invent a loud, wild, original but POSSIBLE way of presenting BAM’s power against grease. Throw an idea that would make us fall off our chairs with its craziness level and get us excited to actually execute it!

Format: Presentation with text and images (5 PDF pages MAX).

Click here to read the brief and participate!

There will be 4 winners with a total prize of  2,000€:

  • #1 Prize 500€
  • #2 Prize 500€
  • #3 Prize 500€
  • #4 Prize 500€

Get creative and submit your entries by 8 March 2015! Looking forward to seeing your entries! :)

Convince people in their fifties that Ensure is what they need to remain active and healthy.

11 February 2015 - par Ekaterina Pashina




Baby-boomers are wealthy, digital savvy, have plenty of interests. They have minor health issues but believe they’ll continue to feel good if they stay active and eat healthy. Above all, feeling ten years younger than their age is probably what defines them best. But they don’t know that inside their body, big changes are happening.

Ensure is the right product for them, even if they’re not sick. It’s a supplemental nutrition shake that makes healthy people more awesome than ever.

Create a print ad to convince men and women in their fifties that they should start drinking Ensure now to better arm themselves!

 FORMAT: One print. (PDF only)

Click here to read the full brief and join the contest!


  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €1,000
  • #4 Prize €500

Send you entry before March 04, 2015 23:59 UTC!

Good luck!