Two months ago, we invited you to create a video/animation and share a fantastic feeling by showing how you can change your world and influence the people around you in a spontaneous. We received many creative and fun videos thanks to all of you!
Fa is very happy with your works and you can see the message below from the client:
Thanks a lot to all participants for your contribution! We are impressed by your creativity not only when it comes to story telling, but also regarding used techniques, selection of actors, music, and production quality…
It was a pleasure watching the videos and we discussed them very intensely!
Some were brilliantly done but simply did not fit to the positive image we want to transport with Fa. Some had a strong story telling but left too much room for interpretation for the viewers and others were – from our perspective – not unique enough.
For future contributions, please keep in mind that we look for strong story telling with viral potential, while at the same time having a strong brand fit.
Overall, we strongly hope that you will continue contributing in coming contests from Henkel.
Hope to see you / your work again!
I believe you could see how happy they are with your creations right?
So here they are, the 3 winners of this contest, you can find some personal comments from the Fa Jury in Italics and comments from the winners below:
First Prize of EUR 15,000 goes to raffinnicolas (France) with Handle with care.
“We love this video as it easily transports the message of how to feel fantastic. Everyone got the core idea of this video at once and it evoked the same emotion for all viewers. This is essential for a good video and it might even have some viral potential. Also, we truly love the actors! Especially the guy is super authentic and at the same time very charming due to the French accent. ”
We discovered eYeka from a common friend who has participated in another eYeka contest.
We are a team of 2 students, Thomas Cytrynowicz and me, and we make videos in our spare time. We participate in contests mostly to gain experience, it is something unique in itself. We also make some videos for ourselves, and some interviews for associations etc. This Fa contest attracted us because the brief was really broad, and the ideas could stay pretty simple.
As students, we have a limited budget, and thus the videos we make can’t be too expensive. To find the idea, we basically brainstormed for a few hours, and here is the result!
Second Prize of EUR 10,000 goes to andrewdonoho1 (USA) with That Fantastic Feeling
“Congrats, you managed to impress us with this very high quality of production! For sure, we are used to see professional videos. But we did not expect such a high quality video from a co-creation contest! We LOVE the perfect play with light, sound, the total scenery. And we really love the very strong and positive attitude of the actress. Her body movement, her confidence – she is brilliant!”
I began searching for contests after a few years of directing industrials in Atlanta, hoping for the freedom to inject more creativity and thought into my work. After a few weeks of browsing, I stumbled onto eYeka. I found myself drawn to the community, the clients, and the extremely helpful support team.
I chose Fa first because I liked the brief, liked the brand, and saw the opportunity to make something beautiful.
Gerhardt Slawitchka, a friend and peer, tag-teamed this particular video with me. We pooled our time and resources create the strongest possible entry; we approached the commercial as a 1 minute short film.
As filmmakers we try to draw as much as possible from the films and directors we love. From Paul Thomas Anderson to Steven Spielberg, the groundwork has been laid, and I hope to bring as much thought and care to my work as the heroes I look up to.
Third Prize of EUR 5,000 goes to damseremie (Nigeria) with We Feel Fantastic
“We quite enjoyed this positive mood film with strong, confident and positive women, having a strong brand fit. The speaker (content and voice / pronunciation) is very strong and catches the attention. The video might have ranked higher if a stronger story was told. As it is now, it is more of a mood film which is very well done, but has less viral potential.”
This is great. Nice to win once again, especially for such a global brand… Thanks to Fa and eYeka. To other creators: keep working!
Congratulation, guys! And THANK YOU to everyone who contributed their creative entries into this contest
We also remind you that Henkel is launching another contest on eYeka: show us showering responsibly can be fun, joyful and most importantly can help to save our planet! We hope to see your entries soon!