How could scent-on-demand change your life, and the lives of those around you?

29 July 2015 - par Ekaterina Pashina

scent

 

This contest is about scent, not as perfume, but scent that people use for their home, their cars, their office, for a shop or a restaurant, a hospital or a park … in short, for any home or public space. Scents play a bigger role than we think in our lives. They help us eliminate bad odors, freshen up the air, change or accompany our mood, attract or repel people, create memories and moments, help us recognize where we are and can influence how we feel, and how others feel about us.

Imagine that a company came up with a new device that dispenses scents on demand. You could use it via any connected device, including a smartphone. It is programmable and portable, able to dispense scent in any space. The scent could be customized and delivered as you wish, including personalizing scents according to the environment, the time, people in a room…

The company invented the technology, now it needs your help to find creative ways to use it.

Create an advertising poster that shows how you would use this scent-on-demand technology in a home, public or commercial space.

Format: An advertising poster to express your idea + a short description that answers the 4 questions.

Click here to read the full brief! 

  • #1 Prize €1,500
  • #2 Prize €1,000
  • #3 Prize €500

Entries will be accepted till August 17, 2015 23:59 UTC! 

Good luck!

 

Help elderly women to connect their fracture to the real cause!

28 July 2015 - par Ekaterina Pashina

Osteoporosis

Have you ever heard about osteoporosis?

If you haven’t, it is one of the main reasons for fracture in elderly women (it can even occur in women as young as 55!). Osteoporosis is a weakening of bones in the body. It is caused by decreasing bone density and that is why a fracture can happen so quickly, even after a light fall.

Most people don’t know about osteoporosis or at least don’t directly connect a fracture with the disease, even Hospitals and Doctors may not make the connection.

Obvious fractures are treated but the root cause is not identified. Most women will have the fracture treated and go through rehabilitation but never know they have osteoporosis.

Find an original way to let elderly women know that their fracture could be caused by osteoporosis.

Format: Poster (1 visual + text)

Read the full brief!

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Send us your entries till August 23, 2015 23:59 UTC.

Good luck!

 

 

New eYeka Express contest: “Better Together”

27 July 2015 - par Natasha

Better Together - launched Jul2015

There is no such thing as a traditional family anymore. We know that families are not “perfect” and that they have changed. Families are redefining themselves in their own unique way: same-sex families, child-free families, single-parent families, pets treated as family members, families with big age gaps, and so on. What makes them happy families nonetheless is that they strive to stay together and evolve, as a family.

Can you help Philadelphia to create togetherness within these families?

Despite the pressures and distractions of modern life, show us how Philadelphia brings a non-traditional family together, for the better.

Check the brief

Send us your entries by August 5th and win up to €3,000!

Prizes:

1. €1,500
2. €1,000
3. €500

Good luck!

Create an ad that illustrates a moment everyone can relate to where the quality of the tissues makes a difference!

23 July 2015 - par Ekaterina Pashina

SCA

Tissues help us in a lot of different situations!

SCA’s Tempo, Zewa and Lotus brands produce tissues that – through their outstanding product attributes like perfect blend of softness and strength, absorbency and versatility in use, offer premium paper quality.

Not all consumers are aware of the quality differences between tissue brands and even if they feel the difference, they don’t know what this “extra” should be relevant for.

Think of situations in which the superior product attributes of SCA brands really make a difference and where those tissues not only take care of physical needs, but also, give comfort, (restore) dignity, let people shine and leave a good impression, fulfill  the role of a mother, friend, human being, etc., thanks to their trusted quality.

Create an ad that shows situations everyone can relate to in which high-quality tissue paper really does make a difference and that illustrates how SCA brands (Lotus, Tempo, Zewa) are trusted companions.

Format: Poster (1 visual + text)

Click here to read the full brief!

  • #1 Prize €1,500
  • #2 Prize €600
  • #3 Prize €400

Entries are accepted till August 09, 2015 23:59 UTC !

 

Invent a new brand of soda without preservatives, artificial flavours or colours!

21 July 2015 - par Natasha

IFRI - launched Jul2015

Drinking a soda is a guilty pleasure.

We like to enjoy our favourite drink, but we also know that it includes elements that are harmful to our health, with artificial preservatives, flavours and colours.

Today, we want to drink a soda while being kind to our health; a soda without preservatives, without artificial flavours and colours.

Create together a name, label and story of a new soda brand without preservatives, artificial flavours or colours, to make it stand out from its competitors and appeal to 18-25-year-olds, mothers and fathers.

What you create will determine the success of the brand’s launch. It will help it express its qualities and features that will make it stand out in the market, including in the long term.

Check this brief!

Send us your entries before August 10th and win up to €5.000!

Prizes:

1. €3.000
2. €1.500
3. €500

Good luck!

Change the way we go to the toilets with tactfulness and creativity via a Print!

16 July 2015 - par Charlene Ho

KleenexWetWipesPrint

Research has shown that toilet paper often does not clean as well as it should. In other parts of the world, cleaning with water and toilet paper is part of one’s toilet routine. But it is not always possible or convenient, whether you are in your home or outside.

Can you convince women to change their habits with an engaging and creative story that shows what happens when Moist Toilet Tissue has become part of their toilet routine.

Most of the people don’t really pay attention to the cleanliness of their bottom and what products they use to clean it. Therefore your story needs to be engaging, make them feel that it is relevant to them and really gets their attention to think about their current behavior and consider a change.

Format: Presentation with text and pictures (max 5 pages).

Read Brief

Send us your entries by Aug 11th and win up to €6,000!

Prizes:

#1 prize: € 3,000

#2 prize: € 1,500

#3 prize: € 1,000

#4 prize: € 500

All the best!

Change the way we go to the toilets with tactfulness and creativity through a video!

16 July 2015 - par Charlene Ho

KleenexWetWipesVideo

How we clean ourselves after going to the toilets is not a topic that is high in our agenda. Either it is seen as embarrassing, or we just don’t care. While being clean is important to people, they do not pay as much attention to that part of their body as they would do to their face or hands for example. They also do not know why or how using Moist Toilet Tissue is better than their current toilet routine.

Can you convince women to change their habits with an engaging and creative story that shows what happens when Moist Toilet Tissue has become part of their toilet routine.

We feel that people most receptive to this new way of cleaning will be women, using it for themselves or their family. Can you convince them to change their habits?

Format: Video or animation (max 60secs).

Read Brief

Send us your entries by Aug 19th and win up to €15,000!

Prizes:

#1 prize: € 7,000

#2 prize: € 5,000

#3 prize: € 3,000

All the best!

Invent the next feminine care product to help women feel beautifully fresh & clean.

13 July 2015 - par Ekaterina Pashina

J&J2

 

Odor is a key concern among all women, especially the fear of others noticing. Traditionally, feminine care products have been primarily focused around functionality – how well does a pad, panty liner, or tampon absorb? But increasingly, women want to eliminate and intimate body odors and also have their intimate areas smell great.

How can you take women’s confidence to the next level with a revolutionary feminine intimate care product innovation that either neutralizes odors, smells amazing or both.

Format: Product and packaging design (visuals) and text, maximum of 5 pages (PDF).

Click here to join the contest

 

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

 

Send your creative ideas till August 03, 2015 23:59 UTC !

 

 

Create a poster and tagline that underline the playfulness and unexpectedness of Ricolino!

10 July 2015 - par Natasha

f2bfaea29384478c97fd3cc4888fb131

Ricolino is the perfect brand of sweet treats for teens. Products from Ricolino show a playful combination of flavors and sensations: marshmallow + chocolate / mint + jelly + gummy candy. Also, these products can be found everywhere and have been available for a long time, so they have become very intimate with the general public.

Ricolino wants to communicate the playfulness, interactivity of their products (combination and texture) and their strong bond with Mexican teenagers. Can you be as surprising as they are?

Wow teenagers with a poster and a tagline that show the playfulness, the unexpectedness and the credibility of Ricolino.

Check this brief

Send us your creations before July 19th and win up to €2.500!

  • 1 prize – €1.500
  • 2 prize – €600
  • 3 prize – €400

Good luck!

eYeka creators presented on Cannes Lions Festival 2015!

10 July 2015 - par Ekaterina Pashina

Hey creators!

We are sure there are just a few of you who have never heard of Cannes Lions Festival – the world’s biggest annual awards show and festival for professionals in the creative communications industry and advertising.

This year eYeka had an amazing opportunity to speak at this event and the most amazing part of it is that we could bring two creators with us on stage! How awesome is that?

eYeka’s session was “What if your creative director was 25 years old?” and the choice fell on two young creators, who spoke English and French and had success stories in eYeka contests.

Together with Joel Cere, eYeka Strategy and Innovation Director , we had Nirina Ragomaharisoa and Charly Dheulin.

cannes15

 

eyeka-flip-3

 

Nirina (aka niwina on eYeka) – a self-taught videographer from Madagascar and the author of the famous KLM Zombie movie – is sharing his feedback about this experience:

When I received email from eYeka with an invitation to Cannes Lions Festival I could not believe my eyes… I even took a sever minutes break to understand what was happening. Of course I jumped at this chance cause the opportunity like this one would not appear twice.

During the event we shared our vision on the world of communications and what we would like to change as a generation Y. Our generation has different aspirations and motivations that may surprise some companies.

Today I am still surprised that I was invited to this event. As most of the creators on the platform I make my videos at home with the resources I have at hand, at the same time having a chance to be connected to international brands, win prizes and from now on be invited to the best international events to…talk! And this is what gives eYeka its power!

In short I want to sincerely thank eYeka team, Joel and my new buddy Charly!

You can as well see a video post from Nirina on his Youtube channel about this special trip!

cannes2015c

 

Charly Dheulin (aka charly-dh) – a graphic designer from Belgium who won 10 prizes on eYeka so far:

“What if your Creative Director was 25 years old?” “Do we still need agency?” “What would you do?”

This kind of questions can be scary! But when they give you the honor to answer them in front of the best advertising agencies in the world … That becomes exciting, don’t you think?

Cannes Lions is probably (surely) the biggest festival of creativity in the world! When graphic design and advertising is your passion, being there is like a dream… One of my friends said: “Some would have sold their parents to be there!” I haven’t had to do it! Thanks to eYeka for this!

Being a part of this event is great. But when you are invited to be on stage to give your opinion on your profession/passion and perhaps bring your participation in tomorrow’s communication vision: This is awesome! Thank you Joel Cere and Nirina Ragomaharisoa for having shared this big moment with me! Thank you Joel for your confidence!

This experience was inspiring at any creative and communication levels. It reinforced my desire to make a career as an Art Director/Copywriter more than ever. Maybe in 10 years, with work and luck, I may be back on stage but this time with a hope of a Lion in hand. See you soon or later Cannes (I’m on my way haha)!

 Thank you eYeka for this dream eyes wide open!

Thank you everyone who supported eYeka in Cannes! It was an amazing experience which we hope to repeat in coming years as well!

Talk to you soon!