Creator of the Month (September 2014) – Julian Andres

2 September 2014 - par Aldrich

Hi eYeka,

Meet Julian Andres, our “Creator of the month” for September 2014. He is a great animator who only joined eYeka this year and recently won for Panasonic contest.

Check out his winning video:



Tiger in the living room.

 

JulianCastilloPicture

Hi, my name is Julian, I´m from Colombia and I live in Bogotá. I studied graphic design but I´m an animator by heart. I love to create visual things… just things that appeal to what I think is beautiful. Right now, I´m very into clean aesthetics… the less the better… and I think that I´m going to stick to that for a while.

I co-own a video game company in Colombia: http://www.efectostudios.com/ and I´ve been working in videogames since I was 16 years old… I´m 33 right now. I like videogames, and I love animation, I love everything about it. The older I get, the more attracted I find myself to animation.

I recently created a portfolio in Behance, it is just illustration… it is very small but I hope to make it bigger every day https://www.behance.net/JulianCa.

I´m very happy that I entered eYeka and I wish that I keep finding contests that resonate with me and take the best out of what I can do.

 

You impressed Panasonic and emerged as one of the winners. Please share more about your creative process and the stages you go through to create your work.

Julian 1

Well, when working in the Panasonic video, I started with an idea that little by little took shape in my head. I usually imagine the animation, not in a visual matter, but as a rhythm and pace exercise. I ride a bike when I go to the office and I´ve found that that was the moment where it was easier for me to imagine what I wanted to make. That was the easy part, it took a couple of days between imagining the idea, write something on paper and receiving feedback from my wife and a couple of friends. That last point, feedback, was something that remained till the end of the process.

When I started pre-production, it got a little more serious. I started with some kind of a script sketch. I made some research on how hollywood scripts are structured and everybody seem to agree that there are certain points that have to be present in order to create interest in the viewer: a setup, a clear problem, a last resort, a climax and the aftermath.

Meanwhile, I was making some research on aesthetics. Finally, with the help of my wife we found very good inspirations and I started to make the animatic. When it was over, the animation was 2 minutes long, and I had to start cutting everything that was not directly helping to establish the concept of the video. eYeka helped me a lot too, they were constantly giving me feedback about the script and the art. When everything was set and ready, I started production.

Julian 7

Julian 8

I made all the characters in 3D because I needed freedom to make corrections quick and easy if I needed them. I took me about three weeks to complete this animation, but when it was done, I felt very happy with the result.

 

Julian 4

 

Since you are a great animator, do you have any tips or advice on animation so that other animators here in eYeka can learn from you?

Well, I´ve found very useful to film myself doing the actions I want the characters to perform. I think character animation is a matter of observe and copy. With time, one develops some memory on how characters move, but it is never perfect, so I usually film myself. Sometimes I just stand up, do the action, pay attention to a certain part of my body, sit down again, replicate the movement in the character and stand up again… The more complex character animation I made for the Panasonic video was the one that shows the character walking and sitting in front of the Viera 4K TV, for that one, I had to do the standing up and down thing once and again until I was happy with it. It is a very repetitive dynamic but I´ve found it very helpful.

 

What impact do you have in your life when participating or winning in eYeka contest?

Actually I knew eYeka thanks to friend who has participated and won some contests here too. I´m not saying this just for saying it, but my friend showed me eYeka in a moment in my life in which I was just desperately looking to do something new. Doing the same thing for years can be exhausting and sometimes boring. So, when I found out that something like eYeka existed and that I could participate and even win, I put myself in body and soul to work on this animation. It was like a debugging process for me, some kind of a catharsis.

When I found out that I won the contest, man… that was awesome. You need your work to be recognized, especially when you put so much effort in it. So, yeah, I´m super happy about this, and it has increased my self confidence, which was very low for those days. I am happy and I am looking forward to find a new contest that feels right for me.

 

Please share with us what are the things you like about eYeka and what are the things you think can be improved in the future?

Well, I love the design of the page, I love the way briefs are presented and I think that eYeka is a great idea. I would really like it to be easier to see other people works and maybe have the chance to interact with them.

 

Any concluding words?

I´m very grateful about this and I encourage people to keep participating. Even if you don´t win you are always making your portfolio bigger, so… it is kind of a win/win situation. Good luck to everyone, and I hope to get to know some of you guys very soon.

 

Thanks Julian for sharing your story and advice on animation. Wish you all the best in your future contests in eYeka and beyond. Cheers!

 

 

Eurostar winning videos are featured online!

28 August 2014 - par Ekaterina Pashina

Eurostar

Hello eYeka!

Remember the recent contest Eurostar Stories, in which we asked you to tell us your story of the unexpected in one of your favorite European cities?

It was a successful contest with a lot of amazing videos from you showing different personalities and styles. You can acess the winners page here.

Guess what? Eurostar has featured the winning videos online and since the 8th of August they are available on the company’s main social media channels!

 

Now let’s watch all the winning videos together!

“On the pavement, in front of me” – 1 Prize – wallace75013 (France) 

 

“Sur les rails du passé” – 2 Prize – FFC (France)

 

“Une ballade en Asie” – 3 Prize -  FFC (France)

 

“When In Brussels” – 4 Prize – Guibou (Belgium)

 

“Thank you for visiting London!” – 5 Prize – ritafazendeiro (Portugal)

 

Congratulations, guys! You all did a great job!

Though the contest is now over, you still can share your unexpected stories on-line with these hashtags #WhenInParis #WhenInLondon and #WhenInBrussels!

Cheers and see you soon on eYeka!

 

Keep Lifesavers® going with a refreshingly new design!

28 August 2014 - par Aldrich

Lifesavers

Hello eYeka,

There are times in the day when you need a jolt of refreshment to keep going. Lifesavers® is a round hard candy with a big hole that looks like… a lifesaver. Whenever you need it, it invigorates your mouth and your mind to help you through the day. The candy and its packaging have not changed for a long time and some say it looks a bit old-school. We need your help to refresh Lifesavers® so that it stands out on the crowded candy, gum and mint shelves and that it is easier for young adults to enjoy on the go.

Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.

Format: Presentation to include at least one front and one back picture of the packaging

Click here to read the brief and participate!

There will be 3 winners with a total prize of  5,000:

  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 500€

Get creative and submit your entries by 17 September 2014! Looking forward to seeing your entries! :)

Think you have a wild imagination? Then show us, in a crazy video, what you think happens when the sound of fresh Halls drop is on.

28 August 2014 - par Ekaterina Pashina

What do you think might happen when someone makes the Halls exhale sound? What kind of sounds can it cover? Bring out the creative beast in you and surprise us with the most awesome, hilarious, wild Halls’ sound story possible!

What do you think might happen when someone makes the Halls exhale sound? What happens or what kind of sounds can it cover? Bring out the creative beast in you and surprise us with the most awesome, hilarious, wild Halls freshness sound story possible!

FORMAT: Video/animation up to 35 seconds.

Check out the full brief!

  • #1 Prize €8,000
  • #2 Prize €5,000
  • #3 Prize €2,000

We are looking forward to receiving your crazy and super creative video! Let your creativity go wild and participate till October 01, 2014! 

How can you show young Chinese men that they can get more power than their shower?

27 August 2014 - par xuan

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Lynx (also known as AXE in some countries) decided to take the shower to a new level with Lynx Recharge, a shower gel with ingredients such as energizing volcanic water and invigorating menthol that give young men an energized & cool feel, to help them feel confident and fresh all day long. This will allow them to do things in their own way, seizing every opportunity with positive energy.

How can you convince consumers that Lynx Recharge shower gel gives young men the confidence boost they need to truly go after what they want?

We are asking for creative, fun ideas from you. We would like you to suggest both ideas for digital and outdoor activities.

 

Click here to view the brief and participate!

 

There will be 5 winners with a total prize of 10,000€:

#1 Prize 4,000€
#2 Prize 2,000€
#3 Prize 2,000€
#4 Prize 1,000€
#5 Prize 1,000€

Get creative and submit your entries by 17 September 2014! Looking forward to seeing your entries! :)

Can you reinvent tea with a dissolvable tablet and heaps of creativity?

25 August 2014 - par Ekaterina Pashina

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Tea is amazing. Whether it’s a steaming cup on a rainy day or a refreshing glass of iced tea in hot weather, tea always makes things a little bit better.

But tea has been around for ages and hasn’t really evolved, making it a less exciting choice in a world of beverage innovation.

You can change that! Our latest invention is a tea tablet that you can use to introduce a new drink option that will rock the beverage world. So put on your thinking caps, spice it up with imagination and originality and get us excited over your revolutionary ideas!

Format: PDF of 4 pages max.

Click here to see the full brief! 

Three best ideas will be awarded:

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €1,000

Hurry up! The deadline is September 14, 2014 23:59 UTC!

Good luck!

 

Bring your Game on & turn eBay into a big playground!

22 August 2014 - par Aldrich

eBay Gamification

Hello eYeka,

Everything we do can be a little more enjoyable if we add a bit of game to it. You can wash the dishes while you’re dancing to fun tunes or jog in the park while pretending a zombie is chasing you. These small elements make ordinary tasks awesome.

eBay is asking you to wake up the playful kid in you to think of gamification features to enhance the user experience.  We need you to be extremely creative and innovative – amaze us with your best ideas on how eBay can become a huge playground. Ready, set, go!

Format: Presentation with ideas and explanations, 5 pages MAX

Click here to read the brief and participate!

There will be 5 winners with a total prize of  7,500:

  • #1 Prize 3,000€
  • #2 Prize 2,000€
  • #3 Prize 1,000€
  • #4 Prize 1,000€
  • #5 Prize 500€

Get creative and submit your entries by 14 September 2014! Looking forward to seeing your entries! :)

Help people choose a healthy life by introducing Metamucil in a very unexpected way.

22 August 2014 - par xuan

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Metamucil is one of the simplest options to improve your health, on top of the other small things you do every day. Simply mix a spoonful of Metamucil in a glass of water, stir and its ready to drink. It’s a surprisingly simple daily choice that helps regulate bowel movements, and it’s 100% pure natural fiber. In a nutshell, Metamucil is a miracle of its own.

The benefit of fibers and Metamucil are still not very well known in Latin America. Metamucil knows that people there, like in many countries, no longer watch TV or read newspapers, so they would like to create a buzz about their brand using a different medium, to capture people’s attention and encourage them to try the product.

Beyond just advertising, can you create breakthrough and awesome ideas for activities that will get Metamucil’s message of “make healthy decisions, take Metamucil!” noticed?

 Click here to view the brief and participate! 

 

There will be 3 winners with a total prize of  5,000:

  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 500€

Get creative and submit your entries by 14 September 2014! Looking forward to seeing your entries! :)

Can you root for the underdogs in a surprising and unexpected way?

21 August 2014 - par xuan

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What is your passion? Are you into football, art, charity work or music? Everyone has a passion but not everyone feels talented about it. There are some people who think they’ll never succeed and hence will never pursue their passion to the fullest. Yet no matter the odds, no matter how unlikely you are to succeed, when you put in the efforts you get better and better at what you like, and can reach the highest level. Don’t we all want to be number one in what we love, and surprise other people when we do it?

Rexona, the leading deodorant brand won’t let you down no matter how much you sweat to pursue your passion. Now that you know that there is nothing to hold people back from achieving what they want, how could you encourage people to get out of the couch and do more?

Surprise us with a very entertaining, unpredictable yet motivating video where someone unlikely to succeed achieves the highest level in their passion by putting in the efforts, the wit and the sweat.

 

Click here to view the brief and participate!

 

There will be 4 winners with a total prize of 20,000€:

#1 Prize 10,000€
#2 Prize 5,000€
#3 Prize 3,000€
#4 Prize 2,000€

Get creative and submit your entries by 28 September 2014! Looking forward to seeing your entries!

Educate doctors about a new cancer treatment, Epigenetics!

12 August 2014 - par Aldrich

Epigenetics

Hello eYeka,

Epigenetics (literally “above genetics”) is the study of changes in gene activity, the way genes are expressed.

While the genome is your hereditary information, the epigenome decides how the genome is expressed.

In multiple myeloma (a cancer of the bone marrow), this epigenetics dysregulation contributes to disease progression and drug resistance. The disease develops faster because the epigenome is deregulated.

A pharmaceutical company, that wishes to stay anonymous, has found a way to reprogram the epigenome with a new drug in order to hold back the development of this cancer.

Create two arresting pictures that visually explains in a simple, non-scientific and creative manner what are: epigenetic dysregulation and epigenetic reprogramming so that doctors will want to learn more about them.

Format: PDF of three pages: 2 visuals and one page of explanations.

Click here to read the brief and participate!

There will be 3 winners with a total prize of  5,500:

  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 1,000€

Get creative and submit your entries by 31 August 2014! Looking forward to seeing your entries! :)