New contest: J&J – Beautiful woman Feeling good

3 July 2015 - par Natasha

J&J_Beautifulwomen - launched Jul 2015

Women today want to feel good and look beautiful, and, increasingly, they are becoming more aware of the many interrelated factors that must combine to “be beautiful.” Feeling good helps a woman look beautiful and looking beautiful, in turn, helps a woman feel good about herself.

Shape the future of feminine care by creating an entirely new product solution that taps into a woman’s desire to feel good and look beautiful, inside and out.

We want you to defy the conventions of typical feminine care products – go above and beyond a sanitary pad, tampon, panty liner, feminine wash, intimate area shaving – and come up with an innovative product to help women feel good or look beautiful or both. Delight a woman and make her celebrate the beauty of her femininity.

Discover this brief

Send us your entries by July 26th and win up to €5.000!


1. €3.000
2. €1.500
3. €500

Good luck!

Invent an intelligent, unusual and creative way to advertise a job post!

3 July 2015 - par Ekaterina Pashina

We love people

Our client, a world leader in biotechnology, is looking for a creative idea to attract the best qualified people to lead a digital and social communication unit in company based in Denmark.

Invent an intelligent, unusual and creative way to advertise a job post targeted at the best talent in digital and social media.

Format: Text + visual in one page max

Join the contest and share your ideas!

  • #1 Prize €600
  • #2 Prize €400

This is a 3 day contest only! So if you have fresh ideas – hurry up! We will be accepting entries till July 06, 2015 23:59 UTC!


Help people pronounce “eYeka” properly!

3 July 2015 - par Aldrich

Say eYeka

Hi eYeka,

It’s always the same!

Every time we go to a client meeting, a workshop or a networking event, people don’t know how to pronounce properly our brand name “eYeka”.

And yet, there is only one way to say it.

eYeka means “The soul of the eye”.  As a result, eYeka is intended to be pronounced as “i-ka” (ai ka), and not aya ka or éyéka.

Create a design solution to help people to pronounce our name properly.

Format: a single-page submission (left side = your idea, right side = answers to the 3 questions).

Read the brief

Send your entries before 19th July and win up to €1,500!

  • #1 prize: €1,000
  • #2 prize: € 500

Good luck!

Meta Morning everyday for an active lifestyle!

30 June 2015 - par Aldrich

Meta Mornings

Hi eYeka,

With the hectic challenges of daily life, women want to live their lives to the fullest and do it in a healthy way that gives them a bounce in their step and a feeling of lightness. Show women that a daily intake of Psyllium husk can aid their digestive wellness, leaving them feeling cleansed, refreshed, lighter and more active.

Convince women who don’t have time to make time make time for Psyllium husk every morning.

Format: Video, maximum 30 seconds.

Read the brief

Send your entries before 4th August and win up to €19,000!

  • #1 prize: €10,000
  • #2 prize: € 6,000
  • #3 prize: € 3,000

Good luck!

Take the fight against germs and bacteria into your own hands!

29 June 2015 - par Aldrich

New Hand wash

Hi eYeka,

With all the different things our hands touch comes the inevitable contact with germs and viruses. Washing our hands is a key ritual that keeps us and our families clean and safe by preventing the transfer of these invisible bacteria. But most of us don’t really pay much attention to the washing of our hands and how an anti-bacterial hand wash can rid our hands of germs and viruses.

How would you create an innovative hand washing product that will shape the future of anti-bacterial hand washes that is somehow inspired by nature? We want something that will cause people to really love washing their hands.

Format: Presentation with text and visuals (maximum 5 pages PDF)

Read the brief

Send your entries before June 19 and win up to €6,500!

  • #1 prize: €3,000
  • #2 prize: € 2,000
  • #3 prize: € 1,000
  • #4 prize: € 500

Good luck!

Inspire Australia’s next Cadbury Favourites Christmas TV commercial!

26 June 2015 - par Charlene Ho


In 2011, Cadbury created one of Australia’s most loved TV commercials for its Favourites brand. Cadbury Favourites is a box full of miniature versions of Cadburys bestselling chocolates, including Cadbury Crunchie bar, Cadbury Flake, and Turkish Delight amongst many others.

We want you to create the storyline for the next version of this TVC. This time around the TVC needs to have specific relevance to the social gatherings that can take place at the end of the year, in the lead up to Christmas, where Australians celebrate the year that’s passed and re-connect with friends and family they haven’t seen for a while.

Can you keep what makes the Cadbury Favourites TVC great to watch, while injecting a new dose of creativity and fun with a new story for the Christmas period?

Format:  Presentation with texts and at least 1 visual illustration (maximum 4 PDF page).

 Save their day with this brief! 

Send us your entries by July 19th and win up to €6,500!


1st Prize: €3,000

2nd Prize: €2,000

3rd Prize: €1,000

4th Prize: €500

All the best!

eYeka Express contest for Vicks Cough & Cold Relief

25 June 2015 - par Natasha

Vicks Cough - launched Jun2015

Vicks is a powerful medicine and care that provides you with relief. After taking Vicks, all your symptoms are relieved, since Vicks has an active ingredient to treat each one of them. It works for the person as a whole and helps people feel themselves again – feel gloriously normal.

This is a strong benefit that Vicks wants to communicate in a friendly, impactful and truthful way to the many consumers who suffer from colds.

In a print ad and a short story, show us how it feels after Vicks relieves the congestion symptoms of your cold.

We’re expecting impactful yet simple print ads that set out the benefits of cold and cough relief by focusing on the solution, not the problem. . Your print ads need to be catchy, appealing to as many people as possible and communicate clearly and simply the benefits of relief.

Read the full brief

Send us your entries by July 12 and win up to €2.500!


1. €1.500
2. €600
3. €400

Good luck!

Show us a moment where you changed your life’s destiny

24 June 2015 - par Charlene Ho

SK-II Destiny Moment

SK-II believes a woman’s destiny isn’t a given that’s pre-determined at birth – it’s something she creates for herself. Whether she’s breaking stereotypes or setting new standards, the SK-II woman knows what she wants and goes for it.

Inspire us with your life-changing moment, the story of how you changed your destiny, the emotions you felt – the joy, the wonder, the angst, and the amazement.

Send us a short video that shows us how you’ve taken charge of your life and changed your destiny.

 Change your destiny with this brief! 

Send us your entries by July 14th and win up to €10,000!


1st Prize: €5,000
2nd Prize: €3,000
3rd Prize: €2,000

All the best with your destiny!

Check out our new eYeka Express contest for Vicks Zzz Posters!

19 June 2015 - par Natasha

Vicks Zzz - launched Jun2015

There is a strong stigma about sleep aid products.

People think it is only for serious sleep problems. They see it as a very strong product that causes habits and contributes to a rude awakening that ruins your day. They don’t think it’s for them. They think that sleep aids is only for anxious/crazy people.

Yet, sleep problems are very common and Vicks Zzz is the perfect product to face those small difficulties (60% of people have claimed to have sleep problems).

Vicks Zzz is the first sleep aid product without medical recipe that heals sleeplessness without negative effects. It provides you a deep sleep to wake up refreshed. Above all, people are not suffering from any habits after consuming it.

Create a print ad that shows that while sleep problems are more common than you think, only Vicks Zzz can help you sleep easily and wake up refreshed.

Catch a good night before checking this brief! 

Send us your entries by July 5th and win up to €2,500!


1. €1,500
2. €600
3. €400

Good luck!

Create a new drink with a strong benefit to help people who want to feel good while doing sport!

19 June 2015 - par Ekaterina Pashina

luco new

To many people goal in life is finding the right balance between what they love to do and what needs to be done. Ideally the constraints that we all have should not overtake on pleasure. It’s the same for sports! Our sponsor thinks that what is missing is a drink that is suited to these people’s needs.

Invent a new beverage with a strong benefit that will delight people who want to make sports time a pleasant moment.

Format: Poster (1 page including 1 image and text)

Click here to join the contest!

  • #1 Prize €1,500
  • #2 Prize €600
  • #3 Prize €400

Send us your entries till June 28, 2015 23:59 UTC!