Unilever, one of the world leading companies in beauty and personal care, wants to attract the existing attitude by creating a beauty space designed for guys. Ideally it would appeal to them, get them excited and motivate them to buy more.Can you help design such a concept?
Design the ideal pop-up space for men only, with special products, services and advice related to personal care, grooming and beauty!
Thinning hair can be a distressing experience for men, as it adds to the worry of hair loss.The best ways to tackle thinning hair problems is with a scalp tonic (the best one there is)! SUCCESS is a leading scalp tonic brand, which has been marketing a proven hair strengthening solution for over 27 years.
SUCCESS has been advocating the superiority of its products for years, but it needs to find a more engaging way, beyond scientific explanations to win not only the mind but also the hearts of men…
Create a strong, engaging and original story that explains why only SUCCESS scalp tonic can strengthen men’s hair, prevent hair loss and make a difference in their lives.
Today’s mums are often working and are very busy, juggling many demands between work, family and friends. They know that sometimes a family weekday meal like Spaghetti Bolognese could have tasted better if it could have simmered a bit longer. But who has time for that during the week? Stock Pot is a rich, concentrated stock that adds hours of authentic, rich, slowly simmered flavor to a dish. We need to tell as many mums as possible about it, fast!
What original, engaging and contagious activity, event or promotion could you create that wouldmake 1 MILLION mums want to add Stock Pot to their dish?
People with PKU (Phenylketonuria: rare condition in which an individual is born without the ability to properly break down an amino acid called phenylalanine) need to follow a diet that limits phenylalanine. They have to drink formula milk. Most formulas are currently made of synthetic amino acids.
Instead of this, our sponsor is developing a PKU formula that is made from a natural whole protein derived from whey, called glycomacropeptide (GMP).
Find the perfect name for this new formula milk made with natural whole protein, for patients who suffer from PKU.
Format: Naming ideas (a name + a paragraph of explanations.)
We have entered the second month of the fall and that means it is a time to meet another great creator! Today we will travel to Canada to meet DevonFerguson! Devon is an extraordinary videomaker, who has joined us this year but has already been awarded in two contests: Sustainability and Easy Mac.
Let’s watch Devons’ outstanding work for Sustainability contest:
Please introduce yourself!
Hi, my name is Devon Ferguson, I’m an Actor/Director/Editor/Musician from Toronto Canada but currently living in Vancouver I studied acting in college and learned how to edit and pretty much everything else I know how to do off watching youtube vids:)
You joined eYeka in 2014 and have already won in 2 video contests. How did you find out about eYeka and why did you decide to participate in online contests?
I found out about Eyeka by googling video contest one day and I’m glad I did.
Eyeka contest give me an opportunity to practice every facet of filmmaking from idea all the way through to post production. I never went to film school so the more practice I get the better.
Tell us your story with video creation. How did you start and when? How did you learn creating videos?
Being a struggling actor I decided to purchase my very first video camera a dvx100b a long time ago and started to produce shoot my own work. That was almost 8 years ago and since then my skillset in front of the camera and behind have greatly improved. I wish it happened overnight sometimes but I also believe I’ve learned more from losing contest than I have did from winning. But winning is still my favorite:)
All your videos are very creative, fun and always top quality. Do you work in a team?
I’m fortunate to work with some very talented DP’s on certain projects and on others I just do it myself. Usually on a typical shoot day there will be a DP a camera assistant and myself.
Most of them tell the story in a form of a rap. Why rap? ☺
I love making music more than filming or acting or anything, but I dont pursue it professionally so any chance I can rap or make a song I will.
Tell us about your creative process. How do you start working on your next video? Do you start with music, rap lyrics or the script first? Do you create the costumes yourself?
I do almost everything myself and I love every bit of the creative process. first I start by reading the brief multiple times to fully understand what the brand is looking for then I figure out the story I’m going to tell and how the message will be incorporated into the song. Usually the song is done two weeks before shooting so I have time to location scout make costumes and get the all the extras or actors I need.
As a professional, do you have any advice to your fellow creators who want to improve? We have many amateurs on eYeka and sometimes they are afraid to participate or they don’t know what to do to develop their skills.
Practice makes perfect. As much as you can, find reasons to film and tell your stories. I love deadlines for contest because it really pushes me to get the projects made.
Work with what you got. Really try to use all and any of the resources you have to get the most out them and maximize your production quality. Even at a semi- Pro and Pro level there is never enough money in the budget to satisfy the directors vision and compromises are constantly being made. Your job as Director is to know what you can and can’t compromise to tell your story.
Do you have project(s) that you are very proud of?
With the help of technology and the genius minds of some revolutionary inventors and entrepreneurs, many industries have been truly revolutionized over the past 5 years. Airbnb for instance connects hosts who want to rent their apartments to travelers who value staying at people’s places rather than at hotels. It has revolutionized the hotel industry. Uber lets people become unlicensed taxis drivers using their own cars. With Amazon, you can have next-day home delivery of books or records.
What about banking… How will it change? Imagine the future of banking and share that vision with us.
In a world where everything is being reinvented, show us what happens in “the bank of the future”.
To modern business travellers, all hotels look the same. From check-in, to check-out, they offer the same, expected standard of service and experience during their stay. SilverNeedle Hospitality is a company that wants to challenge these conventions, for the better. They need your help to create the ideal hotel experience for business.
Re-invent the hotel experience with an original, new product or service that will surprise and delight business travellers, and make them come back for more.
Format: 1 page including 1 image and 1 paragraph of explanation (max 120 words).
ALLEN’S candies are a playground for sweet treats. It is the number 1 candy brand in Australia and it offers a variety of different candy products from the SNAKES ALIVE to MINTIES and FANTALES.
They want mom’s to make the most of their candy moment with their children and to become mom’s choice for their children’s sweet treat. That’s why we need your help!You are asked to think of the best candy EVER. One that moms feel would make kids overjoyed and put a huge smile on their faces.
Calling out all sweet-toothers! Create a fun, playful candy that a mum would want to buy and a child would want to eat.
We need your help to create an awesome introduction for each new Visa card holder. You are asked to think of something appealing and out of the ordinary, that would get new costumers eager to learn more about their card.
Reinvent the standard boring credit card welcome kit by creating an original, modern, appealing introduction to delight and excite new Visa card users.
Format: Presentation with text and pictures (5 pages max).