Educate doctors about a new cancer treatment, Epigenetics!

12 August 2014 - par Aldrich

Epigenetics

Hello eYeka,

Epigenetics (literally “above genetics”) is the study of changes in gene activity, the way genes are expressed.

While the genome is your hereditary information, the epigenome decides how the genome is expressed.

In multiple myeloma (a cancer of the bone marrow), this epigenetics dysregulation contributes to disease progression and drug resistance. The disease develops faster because the epigenome is deregulated.

A pharmaceutical company, that wishes to stay anonymous, has found a way to reprogram the epigenome with a new drug in order to hold back the development of this cancer.

Create two arresting pictures that visually explains in a simple, non-scientific and creative manner what are: epigenetic dysregulation and epigenetic reprogramming so that doctors will want to learn more about them.

Format: PDF of three pages: 2 visuals and one page of explanations.

Click here to read the brief and participate!

There will be 3 winners with a total prize of  5,500:

  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 1,000€

Get creative and submit your entries by 31 August 2014! Looking forward to seeing your entries! :)

Show moms how allowing their children to EXPERIENCE life helps them grow up better in an endearing way.

8 August 2014 - par Ekaterina Pashina

Friso toddlers

Toddlers are naturally curious. They want to experience and discover the world on their own.

Modern mothers understand that in order for their children to develop, they must allow them to do so but they need to ensure that they’re strong enough to face the outside world and stay safe from harm.

How can you show moms that Friso supplies their young ones with healthy, nutritious milk that gives them the strength they need for a colorful, lively childhood?

Format: Video / Animation 30-45 seconds.

Click here to read the full brief and to participate!

Three best videos will share a prize pool of €20,000:

  • #1 Prize €10,000
  • #2 Prize €6,000
  • #3 Prize €4,000

Send your video before September 14, 2014 23:59!

Good luck!

 

Can you convince young men to have smooth, comfortable shave and irritation-free skin?

6 August 2014 - par Ekaterina Pashina

Shaving everyday can be quite an annoying task. The aim is to get it over with as quickly as possible and move on to the next morning chore. Problem is that most men use regular soap that can slow down the shaving process and cause skin irritation (which brings down their confidence level and mood).

Schick’s pre shave foam/gel was created to prevent these problems and to provide men with a speedy, smooth, fresh shave. Your mission is to let guys know that they don’t need to suffer anymore and that Schick’s pre shave foam/gel will give them the best shave – every time!

Format: Videos / Animations – 30 seconds MAX

Let young men know, in an entertaining and appealing manner, that shaving is no longer a necessary evil and that using Schick’s pre shave foam/gel will reduce skin irritation and redness.

Click here to read the full brief!

3 best videos will be awarded:

  • #1 Prize €10,000
  • #2 Prize €6,000
  • #3 Prize €4,000

We are looking forward to your videos! Send them before September 24, 2014 23:59!

help Chinese women experience a fresh summer with Lux Happy Fresh?

6 August 2014 - par xuan

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Lux Happy Fresh gives women a different kind of summer experience. Their body wash is designed to offer women a lively, feminine, pleasant sensation that lasts throughout the day, thus helping them relish the sizzling season. It also soaks their skin with amazing fine fragrance that accompanies them throughout their day; no matter how heated they feel – they always feel alive and fresh.

How can you gloriously present the way Lux Happy Fresh turns the Chinese summer into an enjoyable, lively and wonderfully scented season for ladies?

We need you to dazzle them with ideas and activities (online and outdoors) that will make them enjoy a fine fragranced, fresher, pleasanter summer, thanks to Lux Happy Fresh.

Click here to view the brief and participate!

 

There will be 4 winners with a total prize of 7,500€:

  • #1 Prize 4,000€
  • #2 Prize 2,000€
  • #3 Prize 1,000€
  • #4 Prize 500

Get creative and submit your entries by August 27 2014! Looking forward to seeing your entries! :)

Creator of August: Keisuke Itoh

5 August 2014 - par xuan

Dear all,

It’s time to meet our Creator of August! For this month, we would like to introduce Keisuke Itoh a.k.a keisukeitoc on eYeka.

You may have seen his winning work “Old Umbrella” for Metlife contest – many of us are touched by the story. That’s why we would like to share Keisuke’s story with all of you as well!

For those who hasn’t watched the winning work “Old Umbrella”, here it is ;)

This is our first time introducing a Japanese creator, so please give  him a warm welcome ;)

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My name is Keisuke Itoh. I’m a Freelance Designer.
After graduating from Art university and working as a Graphic Designer, I enrolled myself in a college that specialized in 3D Computer Graphics. I studied 3D Computer Graphics and Web Designing there for one year.
I am currently working with creating images, 3D computer graphics, illustrations, graphics, accessories and web designing.

You joined eYeka this year. May I know did you find out eYeka at that time? And why did you decide to participate in the eYeka contest?

I first knew eYeka from a competition website.
I participated in the contest because I believe it offered great opportunities working with well known companies.
My wish is that my creations will reach more people from all over the world, and my creations will show them some way to happiness.
I participated in eYeka’s Metlife contest as I thought it was the perfect chance for me to realize that dream.

You only participated once (in Metlife contest), and you won ;) Well done! What made you create the story “Old Umbrella”?

My work “Old Umbrella” was inspired by a very personal experience of mine as the worn-out robot in the animation is myself.
At that time, I was extremely troubled by my own timidity and I was so lack of confidence.
But I know things might change if I have the courage to take action. I might be able to bring more happiness to someone’s life. You never know until you try.

When I realized this, “Old Umbrella” was born. I hope that the actions of the robot will give courage to those who are in need.

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Thanks for sharing your story behind the creation. May I know what’s your usual creative process?

I created the work by myself. Once I had the idea, I will reduce the time on sleeping, cleaning, etc and devote myself completely to the creation.
The fact that I was a good rival with the friends in my class also helped me in the process of my creation.

What are the difficulties you have faced during your creation? And how do you usually find inspiration?

When you’re creating original works, you have to think of your living expenses. And I am making a living by creating only, so it’s difficult.
Also, I sometimes encounter technical problems when using 3D computer graphics for my work.
And rendering is a time-consuming process as well.

I always get inspiration from my own personal experiences.
I actually get warm ideas when someone has betrayed me, when I’m heart broken, when I hate myself or when I experience hardships. It’s mysterious :)

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Thanks for sharing your inspiration! And do you have any favorite artists that inspire you too?

I respect these animation writers – Yuriy Norshteyn, Frédéric Back and Paul Driessen.
I love all of their works and Yuriy Norshteyn’s “Hedgehog in the Fog” has especially influenced me. I’m fascinated by its warmth, delicacy and the characters’ melancholic expressions. You just never get tired of watching it!
It’s a wonderful masterpiece.

May I know after winning on eYeka, what impact do you have in your life when participating or winning in eYeka contest?

Yes. It just so happened that there was a special TV program about the partnership between eYeka and the school where I studied the 3D Computer Graphics. I was interviewed by the TV, and I was given the opportunity to speak with the co-founder of eYeka, Alex Olmedo!

I also received feedback from many different people on social media like Facebook after the “Old Umbrella” was broadcasted.

I would not have had these precious opportunities if I had not participated in eYeka contest. I’m grateful!

It’s nice to know the story. We also want to know, after experiencing in eYeka for a few months, can you share with us what are the things you like about eYeka and what are the things you think can be improved in the future?

If we were able to see the works of other eYeka participants, that will be wonderful. It’s important to find out what others came up with when you’ve been given the same brief.

Another thing that concerned me is: the announcement date for Metlife contest was postponed for a month, I worried about it the whole month.
I would felt have relieved if I had received a notification during that time.

I’d also like to be able to friend other eYeka creators on Facebook.

Thank you for your suggestion! Do you have any advice to your fellow animators?

I would like to say to all of you: You may think that it takes courage to enter a contest but the truth is, it doesn’t.
Entry is free, so feel free to participate.

Someone in this world needs to see your work. I believe that a positive attitude is more important than the quality of your work! :)

Thank you Keisuke for your time for sharing your story with us! We hope to see more creative works from you and all the best ;)

What can you kick-start when inspired by NESCAFÉ?

1 August 2014 - par xuan

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NESCAFÉ came out with a new visual identity and a new tagline: “It all starts with a NESCAFÉ”. The brand would like you to interpret this tagline and to tell us stories where NESCAFÉ ignites possibilities, big and small, that lead to a bright future.

Create an engaging, modern and surprising video that show how you are able to start something, when inspired by a cup of NESCAFÉ.

Click here to view the brief and participate!

There will be 5 winners with a total prize of 25,000€:

#1 Prize 12,000€
#2 Prize 6,000€
#3 Prize 3,000€
#4 Prize 2,000€
#5 Prize 2,000€

Get creative and submit your entries by 14th September 2014! Looking forward to seeing your entries! :)

Stop sensitive teeth with Sensodyne “Repair and Protect”!

21 July 2014 - par Aldrich

Sensodyne

Hello eYeka,

Life for those who suffer from sensitive teeth is not easy. Can you imagine feeling pain every time you drink a milkshake or eat a sizzling piece of steak? Hopefully you don’t have this problem but many people do and they are forced to give up the food and drinks they love. But good news – there is an answer to this problem thanks to “Repair and Protect”, a revolutionary scientific breakthrough from Sensodyne that provides lasting relief for sensitive teeth!

Create an exciting story that tells everyone suffering from sensitive teeth that the science and technology of “Sensodyne Repair and Protect” will provide lasting relief from their pain.

Format: Video/Animation up to 30 secs

Click here to read the brief and participate!

There will be 3 winners with a total prize of  15,000:

  • #1 Prize 8,000€
  • #2 Prize 5,000€
  • #3 Prize 2,000€

Get creative and submit your entries by 1st of September 2014! Looking forward to seeing your entries! :)

Create a pack for Cup a Soup that clearly stands out and surprises!

15 July 2014 - par xuan

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Cup a Soup is a great choice for a tasty snack. It often improves the office lunch when it accompanies a sandwich or a late afternoon snack. They not only have an incredibly diverse and delicious range of soups, but they actually make them with natural, real ingredients. So we need your help to reinvent the packaging of Cup a Soup to capture the attention of consumers and whet their appetite!

Use your creative talent to create craving for Cup a Soup! Blow us away with ideas for Cup a Soup that will surprise people and stimulate their appetite for it.

Click here to view the brief and participate!

 

5 best packagings will be awarded!

#1 Prize €3,000
#2 Prize €2,000
#3 Prize €1,500
#4 Prize €1,000
#5 Prize (Best Sustainability Idea) €500

Send us your bright ideas till August 11, 2014 23:59.
Good luck!

Help McCain invent the future of frozen potatoes!

10 July 2014 - par Ekaterina Pashina

In today’s society many people lead busy and hectic lives. Rushing between work and home…and, when it’s time for dinner they don’t always have the time or the will to cook their everyday meals from scratch.

As a result they tend to choose meal options that are quick and easy to prepare but at the same time taste delicious and are something they can share with their family or household.

They also look for quick and easy hot snacks for themselves and others to enjoy.

Invent the future of frozen potatoes: create an original product and/ or packaging idea that does not exist in supermarkets today.

Click here to read the full brief!

5 best ideas will be awarded!

  • #1 Prize €4,000
  • #2 Prize €2,000
  • #3 Prize €2,000
  • #4 Prize €1,500
  • #5 Prize €500

Send us your bright ideas till August 03, 2014 23:59.

Good luck!

Let’s welcome Creator of July: Ram

1 July 2014 - par xuan

 

Dear creator,

This month we would like to feature one of the most talented designers in our Philippines community: Ram! Maybe you know he has won 8 prizes so far on eYeka, but do you know he’s actually working as a team?  Let’s know more about him through our short interview below:

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Hello, I am Ram. I am an inquisitive artist from the Philippines. I love to tinker stuff around me, I am altering them most of the time. Thus, It became my fascination and edge on 3D designs.

I am a designer and an illustrator. I landed at my first job as a game artist on a small indie game company, but decided to shift my career as a visual designer – designing stores, window and shelf displays. While at it, I also joined various digital art contests, from poster contests to designing car decals.

I am continuously raising the bar on my artistic and technical abilities as an artist. And, recently I had an epiphany going back to 3D and animation.

You joined eYeka in 2012. Do you still remember how did you find out eYeka at that time? And why did you decide to participate in eYeka contest?

I was encouraged and inspired by my brother who is also eYeka creator – garygeorgec – to join the contest. I remember helping him with some of his animations which also reaped rewards.

I noticed you left eYeka for more than 1 year after the first participation and came back in 2013 to join My First PC contest. May I know what made you participate again?

I’ve always kept myself updated with eYeka’s contests and the topic was simply irresistible – the First PC contest. And, It just so happened that I mentioned the topic to two of my college friends (Benci and Pot) and asked them the same question “What can you do to convince people to buy their first PC?” From then on, we began discussing the answer to that question and they eventually became interested in joining the contest with me.

After that, we’ve been joining all the contests together.

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And since then you have won 8 prizes on eYeka, well done! Any secrets behind your success? The good idea or execution?

There are perks working as a team, and one of them is being able to pass multiple entries – one that has a great idea (then study different executions for it) and one that has a great execution (then research for an idea that works with it).

We assumed that each contest has different clients/judges with different tastes, and we don’t really know which of the two (idea or execution) fits their taste. So we thought, why not give them both?

I guess it’s not easy to work as a team. Can you share with us your creative process?

With each contest, all 3 of us has an idea on mind already, then we discuss our concepts together. But sometimes, It is really inevitable for us to argue because we are defending each of our ideas. Either some of our ideas get crossed-out, or we are able to develop all of them better. Then we all have our own roles and responsibilities as a team – one who visualizes how it can be presented, one who writes the concept and one who creates the artwork.

After winning so many prizes on eYeka, may I know what impact do you have in your life when participating or winning in eYeka contest? 

Well, frankly speaking, we haven’t used our winnings to anything special yet. We still haven’t thought it through.  But we were able to gain a lot from winning contests – not only financially but also creativity-wise.

We saw a lot of improvements every time we join a contest. Winning the contest also helped our friends get motivated to join eYeka too. We’ve already convinced our friends to join eYeka since we were able to win already – so they weren’t afraid to think if it is a bogus site or something.

Can  you share with us what are the things you like about eYeka and what are the things you think can be improved in the future?

The first thing we liked about eYeka is how we were treated. Honestly, the somewhat personalized emails and responses for the contest made a difference. We were treated like an individual (using my name for the reply and responding to every concern we raise), not just a bunch of people online where we receive a mass letter from an organization who doesn’t reply to any of our question.

And the last and definitely the best thing we like is the opportunity eYeka has been offering us – the opportunity to create and be credited for it – that’s basically what every artist want and eYeka is able to give both.

Thank you Ram! As a professional designer, do you have any advice to your fellow creators who wants to improve?

Well, based from experience, I was honestly afraid of joining. I feel intimidated with all of eYeka’s other creators – thinking that I might not have a chance against them or something like that. But, joining as a group made a huge difference – not only that we were able to create better ideas and executions, the spirit and motivation I got from the group was extraordinary.

In addition to all of these, working in a group helped each one of us to develop and even unlock skills we never knew existed in us.

Thanks a lot Ram for your time for sharing your story with us! We hope to see more creative works from you ;)